ANIMESH KALUR
Hyderabad, India, 500094,-, https://www.linkedin.com/in/animeshkalur/
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EDUCATION
New York University, School of Engineering, New York
Master of Science, Management of Technology, GPA 3.57
May 2016
Courses: Business Analytics, Accounting & Finance, Project Management, Operations Management, Technology Entrepreneurship (NYU Stern)
Vaughn College of Aeronautics and Technology, India
Bachelor of Science, Electronics Engineering Technology, GPA 3.11
Courses: Psychology, Technical Writing, Aircraft Navigation Systems, Probability and Statistics, Aviation Integrated Logistics
June 2014
SKILLS
Digital Marketing: Google Ads, Bing Ads, Yahoo Ads, Facebook Ads, Instagram Ads
Business Intelligence: R, MS Excel (VLOOKUP’s, Pivot Tables, Regression Models), SQL, Python, Google Analytics, Google big query, Tableau
Data Mining, Data Modeling, Data Visualization
Documentation Suite: Microsoft Word, Microsoft PowerPoint
Management: Marketing Strategy, Business Development, Articulate Communicator, Performance Marketer
Language: English (Fluent), Hindi (Fluent), and Telugu (Proficient)
RELEVANT EXPERIENCE
Digital Marketing Strategist, Freelance
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August 2019 – Present
Create & execute digital marketing strategies for businesses across various niches
Currently working with clients across roof repair services, billboard advertising, marketplace for architects & golf tourname nt organizer
Provide clients with strategies to track & scale marketing efficiently by providing a well documented proposal along with reports
on how to achieve growth.
Feb 2018 – July 2019
Managed a search program with a budget upwards of $5K/day, that generated over 170 new customer acquisitions, while ensuring
Cost Per Acquisition (CPA) is under $75
Designed & managed processes for advanced bidding strategies such as Time of Day, Day of Week, Geo Data, Audience Data, Device
data & demographic analysis, across Google/Bing which impacted search spend upwards of $24 Million/ quarter along with improving
CPA efficiency by 7%
Analyzed historical data to apply bid modifiers for search layers during holiday week to generate 27,000 incremental acquisitions at a
CPA under $35
Optimize existing campaigns by improving landing pages, keyword coverage, ad copy content to scale the paid search program
efficiently
Designed tests to understand implications of product price changes across competitors on Paid search campaigns
Paid Search Marketing Manager, Chewy.com
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Corporate Strategy Analyst, Chewy.com
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July 2016 – Jan 2018
Manage and create Tableau dashboards for business groups to better understand effectiveness of marketing channels
Study customer purchasing patterns by extracting data using SQL queries to help departments with the decision -making process
Create reports that monitor TV and Direct Mail advertising effectiveness by extracting data from google using Big Query
Create investor presentations to consolidate KPI’s across company & present data to executive board
Work on ad-hoc data analysis using SQL & Google Big query to assist executive teams with decision-making process
Created a list of attributes to launch a Direct Mail campaign that generated upwards of 3000+ customers at a $60 CPA.
ADDITIONAL EXPERIENCE
Souvenirs.nyc, Business Development and Digital Market Research Intern, New York
May 2015 - August 2015
• Designed a SWOT analysis to assess competitors and developed a differentiation strategy for the brand
• Strategically optimized the website with keywords and created linkages with industry leaders to rank well on Google’s search engine
optimization algorithm (SEO), this led the website to rank among the top 5% within the tourism/gifts industry.
• Collaborated with the marketing team to launch an inbound marketing campaign that generated 6,000+ followers on social media
New York University, Graduate Research Assistant, New York
October 2015 – May 2016
• Identify most connected concepts and top themes among 2 prominent journals using a text mining software called Leximancer
• Derive insights into prominent concepts along with their connectivity within the text sources
• Critical analysis and documentation of results, that will evolve into a critique paper
Technology Entrepreneurship, New York University – Stern School of Business, New York
February 2016 – May 2016
• Designed questionnaires and interview plans to better understand customers pain points and strengths and weaknesses perceived
within our technology
• Created a Technology commercialization and Feasibility report to guide the Technology Transfer Office in NYU on challenges th at
need to be overcome for this technology to enter the market
