Anil Kumar

Having 6 Years of Experience in Digital Marketing including SEO, SEM, PPC, Web Analytics (Google Analytics), Website Design and Development, Content Management (CMS - Joomla, Wordpress, Magneto, OpenCart, Wix, EpiServer), Search, Affiliate and Display Advertising. 

Specialities:

• Create/manage new accounts, campaigns, ad groups, Ads & Keywords on Google, Bing

• Creating & Managing Multiple Campaigns on Different Search Engines.

• Improving Quality Score of the Campaigns by increasing relevancy of the keywords within an ad group & with the corresponding ads & web pages.

• In-depth understanding of on-page SEO, external optimization and all the latest movements in the SEO industry.

• Targeting the right customers by optimum Geographic & Demographic targeting.

• Keyword Analysis, Search Query Analysis, Quality Score Analysis etc.

• Driving email marketing strategies as per India Operating Plans.

• Depth analysis on performance of keywords, ad copies, Quality Score, Landing Page Optimization etc.

• Make suggestion on CPC reduction for overspend accounts.

• Call tracking setup via Knowlarity SuperReceptionist tool to measure business through phone calls.

• Creating communication plan Social media marketing and promotion with Group Social Media Experts.

• Periodic Social media updates and promotional activities for all new product launches, trainings and webinar and events.

• Managing social media expert for continuous posts, and video updates on Facebook, Twitter and YouTube.