Aniket Pohekar
B-1203, Pacific Tower, Sagar City,
Off. S V Road, Andheri (W) Mumbai – 400058
- |-Date of Birth: Dec 28, 1976
Professional Summary
Over 16 years of work experience in marketing and communications with following specifics:
Brand strategy development | Corporate communications
Marketing communications | Event Management & execution
Work Experience
Radius Developers
Bombay Realty
Mudra Communications
Draft FCB Ulka
Kiah Diamond Jewellery
Intentia South Asia
One two three India.com
Designation: GM - Marketing
Duration: Dec 2015 – Jul 2016
Responsible for the overall Project Brand Strategy – includes Project Marketing, ATL & BTL, Lead generation, PR, Research. Reporting to VP (Head) - Marketing
Designation: DGM - Marketing
Duration: Nov 2012 – Dec 2015
Brand Strategy: Building the brand and continually working on the brand positioning in the luxury real estate category vis-à-vis competition
Advertising & Communication: Work, along with the advertising agency for strategy and communication for the brand and projects.
Research: Work on periodic researches, internal and external, to review brand health, customer service levels and competition tracking
Lead generation: Ensuring that all marketing campaigns contribute to the overall lead generation and prospect building
Marketing Plan: Draw and execute annual marketing plan viz. ATL, BTL, PR and other supporting activities. Also, monitor and review the plan on a quarterly basis.
Others: Work closely with all internal stakeholders viz. Sales, Design, Planning and others to review project plan, revisions etc. Work with external stakeholders like trade associations, broker community etc.
Designation: AVP – Brand Communication
Duration: April 2010 – Oct 2012
Brands managed:
Kalpataru Real Estate | Korum Mall
ITC - Vivel Ultra Pro Antidandruff Shampoo
Godrej No.1
Milcy Turbo - Hindustan Petroleum
Earlier, was responsible for HCC, Incredible India & MTDC
Serviced 5 key businesses for the agency
Leading a team of six – 2 Account Managers and 3 Account Executives
Responsible for brand strategy, creative communication and revenues
Drawing up annual plans with the clients’ marketing teams; implementing them and periodically reviewing results for course correction
Work closely with the planning team for periodic industry reviews on respective categories
Thorough knowledge of the clients’ businesses, competitive environment, trends and issues
Besides the above, as a part of the middle management, I am also involved in new business acquisition for the agency
Designation: Account Director
Duration: April 2007 – April 2010
Brands handled:
Tata Indicom | Indian Oil | Tata Sons | Bajaj Consumer Care
Serviced one of the biggest accounts for the agency - Tata Indicom for its Corporate, Prepaid, Postpaid, Rural Telephony, Retail, Enterprise, IT and VAS businesses
Led a team of three account executives and an account supervisor
Responsible for brand strategy, creative communication and revenues
Active involvement in media planning and buying for Television and Print
Designation: Manager - Marketing
Duration: January 2005 – March 2007
Responsible for two diamond jewellery brands KIAH and BULAIRE
Led a team of seven marketing and creative personnel; acting as an in house creative agency for the brands and other group businesses
Managing external agencies for advertising, PR and other marketing requirements
Active role in media planning and buying
Retail operations for thirteen exclusive showrooms across India
Training frontline sales staff for sales skills and personal grooming
Conceptualize, activate and execute sales promotion activities across nine cities
Designation: Asst Manager–Marketing & Communications
Duration: June 2002 – January 2005
Lead generation for company’s ERP solution Movex across different industry verticals for domestic and international markets
Corporate communication, Public Relations, Advertising, Direct marketing, event management
Content creation for marketing collaterals, corporate brochures, white papers, product brochures
Designation: Senior Executive - Portal
Duration: December 2000 – May 2002
Job Profile:
Managed two high-traffic channels on the portal viz. E-commerce & Movies
Marketing, Sales [content to commerce] and Content management on both the channels
Serviced key accounts like Baazee.com, Suratdiamond.com, IBM.com, Oxfordbookstore.com
Education
MMS (Marketing) from University of Mumbai through Chetana’s R.K. Institute Management Studies & Research, Mumbai in 2000
BE (Computer Technology) from Nagpur University through Y.C. College of Engineering, Nagpur in 1998
