Anik Patni

No matter the ESP (Email Service Provider) i.e. if MailChimp, Active Campaign, Hubspot, Klaviyo, Campaign Monitor and so on, the ability of all these platforms is more or less the same. They all help you with the basics of Email Marketing. In short, you can create a targeted email campaign, setup email marketing automations, segment your audience and integrate it with the rest of the online tools that are used for managing marketing & sales activities.

Of all these ESPs, I have my own MailChimp account, Hubspot is my favorite working playground and I have experienced trial versions of Active Campaign and Klaviyo. These are tools that can be very easy to familiarize with and does not take much time for an email marketer to understand and work with. Apart from understanding the tool, my expertise is in the fundamentals and strategy of email campaigns.

Please Note: I work only with people who DO NOT USE a purchased list. If you have PURCHASED a list of email addresses to send out emails, please don't consider me, I'm not your guy. When you work with me, you will receive the following suggestions for your email marketing campaigns apart from other custom/tailored suggestions based on your situation:

Let me:

Avoid using 'No-Reply' in the sender's email address.

Stick to fewer than three typefaces in your email template.

Optimize the email's preview text.

Include an email signature/footer.

Clean your mailing list regularly.

Keep the main message and call-to-action above the fold.

Personalize the email greeting using personalisation tokens.

Keep your email 500-650 pixels wide.

A/B test different subject lines and calls to action.

Let me use incentives to increase open rates.

Let me use auto-responders for opt-ins.

Closely tie emails to landing pages.

Conduct a five-second test.