Ani Favour
Executive Assistant | Operations Coordinator |CRM & Systems Management
A technically-driven Operations Specialist and ALX-Certified Virtual Assistant with a Bachelor of
Engineering. I bridge the gap between complex business needs and seamless execution using
CRM governance, workflow automation, and executive-level support. With over 2 years of
experience managing high-growth environments, I specialize in optimizing tools like HubSpot,
Zendesk, and Zapier to ensure founders can focus on scaling while I manage the technical engine.
CORE COMPETENCIES
CRM Governance: HubSpot and Zendesk.
Workflow Architecture: Asana, Trello, Slack and MS Teams.
Business Automation: Zapier (Logic-based workflows), Calendly, Google Workspace.
Lead Intelligence: Apollo.io and Lead411
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PROFESSIONAL EXPERIENCE
1. Brand & Systems Manager | CRM Educational Consult | Jan 2024- Feb 2025
Lead Operations: Engineered lead generation pipelines using Apollo.io, managing the end-to-end
lifecycle of applicants.
CRM Administration: Oversaw HubSpot database management for new and existing users,
ensuring 100% data integrity and accurate tagging.
AI Implementation: Managed the AI FAQ project to streamline customer inquiries and reduce
manual support volume.
Process Automation: Built time-saving workflows in Zapier to connect lead capture tools with CRM
internal databases.
2. Project manager | Esterapparel | March 2024-Aug 2025
Executive Support: Serve as the primary point of contact for customer scheduling and
high-level inbox management.
Reporting: Developed a daily reporting and tracking system to maintain operational
transparency and accountability.
Workflow Oversight: Coordinating cross-functional tasks to ensure production and
delivery deadlines are met without reminders
3. HubSpot CRM Support (Freelance) | Trendish.com | July 2023 – April 2024
Workflow Design: Automated order confirmations and multi-stage follow-up email sequences,
improving customer retention.
Data Analysis: Maintained accurate contact segmentation and built reporting dashboards to
track marketing campaign performance.
Lead Capture: Integrated lead capture initiatives directly into HubSpot to facilitate seamless
marketing-to-sales handoffs.
EDUCATION & CERTIFICATIONS
Bachelor of Engineering (B.Eng.) | [University of Nigeria] | 2018 – 2023
Developed a strong foundation in systems logic, technical documentation, and
analytical problem-solving.
Virtual assistance training (ALX: duration of 10 weeks ).
In-Demand IT-Skills Training (Digital Witch Support Community :2024
october/november)
SKILLS & EXPERTISE
Email management and client communication
CRM support and data maintenance
Ticket handling and customer support workflows
Task and project coordination
Follow-ups, documentation, and reporting
Process consistency and attention to detail
TOOLS & TECHNOLOGIES
. Communication: Slack, Microsoft Teams
. CRM / Support: HubSpot, Zendesk
. Project Management: Trello, Asana
. File Sharing: Google Drive, Dropbox
. Automation: Zapier (basic workflows, time-saving automations)
. Scheduling: Calendly
. Lead Tools: Apollo.io, Lead411