Angga Ferdian

ANGGA FERRY FERDIAN Digital Marketing Specialist | Content and Performance Marketing https://www.linkedin.com/in/angga-ferry-ferdian/ | https://tinyurl.com/anggaferry-portfolio PROFESSIONAL SUMMARY English Literature graduate from Universitas Airlangga specializing in Linguistics. Digital Marketing Specialist with 1+ years of experience, leveraging strong bilingual skills (Indonesian and English) for content writing and copywriting. Proven ability in both paid advertising and social media research and analysis to drive campaign performance. EDUCATION Universitas Airlangga 2020 – 2024 Major in English Language and Literature, Minor in Linguistics • Active member of the student organization UKM Penalaran, engaging in both academic and non-academic writing activities. • Participated in various student competitions, primarily focusing on academic writing, showcasing analytical and critical thinking skills. • Supplemented academic studies with online courses in Digital Marketing, gaining knowledge of current theories and practical applications in the field. • Relevant Coursework: Basic and Complex English Grammar, Basic Essay Writing, Argumentative Writing, Academic Writing, Public Speaking and Academic Presentation EXPERIENCE Dimsum Mbledos Jul 2024 – Jul 2025 Digital Marketing Specialist A full-time Digital Marketing position in an F&B company • Managed and executed 20+ Facebook Ads campaigns for three business accounts to enhance brand presence. • Produced 10+ promotional video ads and created digital content, including 20+ blogs and 80+ social media posts, to support marketing initiatives. • Crafted targeted ad copy addressing specific product benefits and audience needs. • Developed company website and landing pages focused on customer concerns and usability. • Launched 3 email marketing campaigns for premium clients and managed 70+ product listings on Facebook Marketplace. • Achieved a 23.43x return on ad spend (ROAS) through strategic advertising campaigns, generating over IDR 884,960,000 in revenue. Cocoyield (Remote) Jul – Oct 2023 Content Writer A four-month internship program held by Cocoyield (PT Tanah Bumi Nusantara) • Produced 6 SEO-optimized company and informative articles for Cocoyield’s website, enhancing online visibility and engagement. • Conducted extensive keyword research using Semrush and Ubersuggest, analyzing over 100 keywords to drive effective content strategy. • Created compelling copy for 17 social media posts, aligning with the company's branding and marketing objectives. • Contributed to the growth of the company's social media presence, resulting in over 50 likes and 100 new followers. ORGANIZATIONAL EXPERIENCE UKM Penalaran Universitas Airlangga Feb – Dec 2022 Media and Information (Medinfo) Staff • Conducted interviews with over 20 students who achieved notable ranks in various student competitions, contributing to their personal development, faculty, and university. • Compiled and organized a comprehensive recapitulation of student achievements to document and highlight their accomplishments. • Authored 13 news articles detailing student achievements based on interview results, showcasing the talents and successes within the organization, faculty, and university. • Published more than 50 news articles on the organization’s official website, sharing information and achievements to the whole organization. SKILLS Technical Skills • SEO Content Writing • Performance Marketing • Google Trends • Semrush • Google Ads • Twitter Ads • Microsoft Applications • • • • • • • Copywriting WordPress Ubersuggest Social Media Meta Ads Canva Google Workspace • • • • • • • Research and Analytics Elementor Keyword Planner TikTok Ads Google Analytics Capcut Trello Soft Skills • Communication • Time Management • • Teamwork Creativity • • Leadership Critical Thinking PROFESSIONAL TRAINING Digimind (Asosiasi Digital Marketing Indonesia) Sep – Oct 2023 Participant of Digital Marketing BNSP Certification Program • Developed targeted marketing campaigns using Email, Google Ads, and Instagram Ads to drive engagement and reach potential customers. • Conducted in-depth marketplace research for skin whitening products utilizing Dimia.id to identify market trends and consumer behavior. • Crafted detailed sales plans and forecasts for skin whitening products, outlining strategies to maximize sales and market penetration. • Designed a user-friendly landing page using WordPress and Elementor, focusing on an intuitive layout and effective call-to-action elements. • Designed an engaging brochure for an SMME culinary business using Canva, focusing on visually appealing layouts and informative content. • Completed a one-month intensive training covering SEO, SEM (Google Ads) and Social Media Marketing. COURSES & CERTIFICATIONS • • • • • BNSP Digital Marketing Certificate of Competence (Digimind) Digital Marketing Mini-Course (MySkill) Copywriting (SangSang Univ Indonesia) Rakamin Academy Genius Space Indonesia Dec 2023 Mar – May 2023 Apr 2023 Mar 2023 Mar 2023 • • • • • Course-Net BolehBelajar RevoU Microsoft Excel (Coursera) Google Analytics at Beginner Level Feb 2023 Jan 2023 Dec 2022 Dec 2022 Dec 2022