ANGELO DANIEL R. PARCON
- / --https://www.linkedin.com/in/angelodanielparcon
Door 4, G&N Townhomes, Appaloosa St.,
Horseshoe Hills, Banawa, Brgy. Guadalupe,
Cebu City, 6000, Philippines
SUMMARY OF QUALIFICATIONS
Offering my experience of over 10 years in management, encompassing the different
work industries of Marketing, Publishing, Image Solutions and Technologies,
Hospitality Contract, and Retail. I have excellent skills in leadership, people
management, data analysis, conflict management and problem solving, decision
making, organizational skills and communication skills.
PRIVATE SECTOR WORK EXPERIENCE
SENIOR BUSINESS MANAGER
CommercialReach Inc. / ClickableBrand
March 2017 – Present
We are a team of marketing specialists that understand the needs of business
owners in the digital world. Our goal is to reinvent and grow your business to help you
attract and reach customers in the most cost-effective way.
Designs and implements business plans and strategies to promote the attainment
of company goals. Oversees and supervises the company’s activities and ensures that
employees’ actions are aligned with the goals of the company. Oversees the
company’s day-to-day operations.
✓ Works together with the CEO and CFO in setting of company goals monthly,
quarterly and annually
✓ Leads 9 department managers (Sales, Customer Support, Operations,
Development, I.T., Human Resources and Marketing), in attaining company
goals month over month
✓ Designs and implements plans or strategies in achieving set goals in the set
timeline
✓ Monitors, analyzes and reports overall company performance against set goals
✓ Identifies opportunities for services and campaigns that could increase
company sales
✓ Researches and analyzes industry competitors services to guide the company
on new services or products
✓ Prepares, monitors and implements budget for operational expenses and
attainment of set goals
✓ Ensures resources are available to complete company’s activities and
attainment goals (ex. material, equipment, people, etc.)
1
✓ Represents the company in events such as but not limited to conferences,
trade shows, trainings, etc.
✓ Prepares Documented Evaluation
✓ Follows and executes designated tasks from the Chief Executive Officer limited
to imposed responsibilities of being a Senior Business Manager
✓ Participates in activities related to the company or departmental movement
✓ Participates with any due process proceedings and litigation activities related
to the preparation of NTE
✓ Promotes harmonious interdepartmental working relationship through
professional and ethical practice
✓ Maintains professional and technical knowledge by attending Business-related
and Leadership workshops, trainings and joining professional societies
✓ Resolves complaints and escalations, as needed
✓ Trains managers and supervisors on effective leadership skills
RESEARCH AND ANALYSIS MANAGER
Lexmark Research and Development Corporation
April 2014 – March 2017
Lexmark International Inc. is a global technology company that provides customers
with a broad range of printing and imaging products, solutions, and services that help
them to be more productive.
Manages a team of 20 market intelligence, competitive intelligence analysts, and
a market research analyst in support of the product marketing managers. Works with
global counterparts in providing actionable business intelligence and analysis of
external competitive and market data to guide Lexmark’s product development and
product marketing decisions. Also responsible for developing the Market and
Competitive Analysts team in terms of research, analytical skills, capability and ability
to interface with stakeholders.
✓ Drives the execution of quality and timely research and intelligence reports
✓ Demonstrates self-direction, teamwork, innovation, and risk-taking in your
decisions, actions, and management style
✓ Collaborates with the different areas and functions—Product Marketing
Managers, Third Party Intelligence Providers, Marketing, etc.
✓ Key deliverables are focused but not limited to the following:
✓ High customer satisfaction
✓ Accurate and quality reports and related services
✓ Timely and relevant reports and analysis
MARKETING IMPRINT MANAGER
Author Solutions Inc.
March 2012 – April 2014
*Total 6 years work experience with Author Solutions
At Author Solutions, Inc. we provide the technology and services that make
publishing easy, affordable, and available to anyone--anyway, anywhere, anytime.
Plan, develop, and direct imprint’s long-term strategy and developing and
executing marketing plans. Overall role of Imprint manager is to create consumer
2
demand. Acts as brand steward supporting brand promise, brand vision, brand
position, brand architecture and achieves overall business goals for the brand.
Responsible for Publishing Imprints across four base countries (United States,
United Kingdom, Australia and New Zealand) carrying an average monthly target of
3Million USD for a Sales Team composed of Publishing, Marketing and Book Sales
Consultants.
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Builds and evaluates reports
Monitoring sales performance and defining / refining vehicles to drive this
Builds monthly promotions
Collaborates with the Marketing Communications Team in managing and
conceptualizing changes for web pages
Updating senior management on issues and performance of the brand
Interacting with all senior silo management
Guiding / mentoring the assistant brand managers and evaluating
performance
Handling issues concerning the brand as they arise. This may entail redirecting
the issue to an appropriate department.
Facilitating and ensuring that Salesforce and Fresh Start demands, pertaining
to the brand, are met.
Liaising with sales managers
Liaising with Operations
Educating the sales team on new changes to the brand or facilitating this.
MARKETING ANALYTICS ASST. MANAGER
Author Solutions Inc.
January 2011 – March 2012
At Author Solutions, Inc. we provide the technology and services that make
publishing easy, affordable, and available to anyone--anyway, anywhere, anytime.
Manage a team with the end goal of providing meaningful analysis via the
development and conceptualization of reports based on researched and provided
data that will give customers the proper tools and figures in making critical businessrelated corporate decisions.
✓ Conceptualize and monitor standard analytics reports based on the
requirements of the global ASI imprints (AuthorHouse, Xlibris, iUniverse,
Trafford and Palibrio) to evaluate imprint performance and how this is directly
affecting ASI-wide performance;
✓ Manage and create daily, weekly, monthly and quarterly analytics reports
needed to gauge performance of ASI imprints;
✓ Research areas that involve improvements and optimization of corporate
marketing analytics reporting tasks;
✓ Work with and manage five Sr. Analysts (one per global imprint) in preparing
analytics reports needed by senior management;
✓ Provide and/or implement proposals designed to improve efficiency and
accuracy in corporate marketing analytics reporting;
✓ Provide analysis of all sales activities and marketing campaigns;
3
✓ Provide analysis on Key Performance Indicators across ASI imprints and
provide proposals that initiate strategic decisions designed to improve
performance aimed at achieving ASI designated goals;
✓ Maintain communication with other departments regarding analytics
requirements essential to completion of tasks needed for ASI-wide ventures;
✓ Together with group manager, heads a team of one (1) Sr. Analytics Supervisor,
five (5) Sr. Analysts and seven (7) Jr. Analysts.
MARKETING ANALYTICS SUPERVISOR
Xlibris Inc.
January 2009 – December 2010
Xlibris is one of the pioneers of the print-on-demand publishing services industry,
and still leads the way today. One of our founding principles, dating back to when we
were newly incorporated and making books out of a basement office, is that authors
should have control over their work.
✓ Generates sales and marketing analytics reports;
✓ Create Ad Hoc reports as deemed necessary;
✓ Check and balance of figures and formulas in analyses and reports being
generated to ensure that accurate data is being given to the end user;
✓ Reports management ensuring that end users are being provided the
necessary tools needed from the analytics team;
✓ Develop architecture of new reports as deemed needed by the sales and
marketing teams and the marketing department
SALES & MARKETING MANAGER
Talahome Inc.
June 2008 – October 2008
TALA is an integrated supplier of hotel interior products. The company's mission is
to provide clients with a combination of expertise, organization, and manufacturing
resources to realize a successful hotel installation. It also provides a complete supply
solution for projects it undertakes.
✓ Manages and oversees the operations of the sales and marketing department
✓ Coordinates and oversees the preparation of documents needed for tender
presentations to prospective clients
✓ Keeps in close communication with international clients to ensure excellence
in service given to them.
✓ Conceptualizes new and dynamic methods to develop further the efficiency
and the quality of services rendered to clients.
VISUAL DISPLAY OFFICER
Shopping Center Management Corporation / SM Supermalls
April 2004 – July 2008
SM Supermalls, owned by SM Prime Holdings, Inc., is the largest chain of shopping
malls in the Philippines, having more than 28 malls across the country and four
branches in Jinjiang, Xiamen, China, Chengdu and Chongqing.
4
✓ Heads a department of three (3) personnel designated to uphold mall interior
and exterior aesthetic standards as set by the head office
✓ Ensures implementation of mall themes as prescribed by head office visual
display department
✓ Coordinates and sources out contractors and suppliers that will meet the
required visual display collaterals production and installation
✓ Conceptualizes new ideas ideal for the mall quarterly theming and submits
these to the visual display division manager
STORE DESIGNER
Golden ABC, Inc. (Penshoppe, Oxygen, Memo)
March 2000 – April 2004
GOLDEN ABC Inc. was established in Cebu, Philippines in 1986. Fueled by the
vision of being the Philippines' leading fashion company, GOLDEN ABC, Inc. creates
and sells its own ready-to-wear clothing and accessory lines. These are produced,
marketed and retailed under a fast-growing, dynamic family of brands: PENSHOPPE,
OXYGEN, MEMO, FORME and its direct selling subsidiary RED LOGO.
✓ Handled the store design department projects in the Visayas and Mindanao
areas
✓ Designs and conceptualizes the stores of the Golden ABC brands
✓ Coordinates with suppliers and contractors with regards to the pricing and the
fabrication of prototypes modules that will be used to carry the brand
merchandise
✓ Researches on new materials and possible evolution of designs that will make
the boutiques more customer-friendly and competitive not only to the local
market but also to the global standards of interior designs
✓ Conducts regular site visits at least thrice a month for stores due for renovation
and areas due for store construction in the Visayas and Mindanao areas
5
PUBLIC SECTOR WORK EXPERIENCE
REGIONAL VICE PRESIDENT FOR CENTRAL VISAYAS,
Junior Chamber International Philippines
2014
JCI (Junior Chamber International), Inc., a leading global organization of young
active citizens.
✓ Promotes the purposes of JCI in accordance with the JCI Creed, purposes and
principles;
✓ Promotes and coordinates with the implementation within the chapters
assigned to him of JCP and JCI programs;
✓ Guides and assists chapter officers in the development of their chapters;
✓ Conducts training in chapter and leadership development;
✓ Promotes and gives guidance in executing planned extension;
✓ Ensures effective communication between his assigned chapters and JCIP; and
✓ Promotes the constant broadening of the base of membership in Jaycees.
NATIONAL CHAIRMAN
FOR THE JCI WORLD PUBLIC SPEAKING CHAMPIONSHIPS
Junior Chamber International Philippines
2009
JCI (Junior Chamber International), Inc., a leading global organization of young
active citizens.
✓ Responsible for the nationwide conduct of the worldwide competition for the
JCI World Public Speaking Competition.
✓ Coordinated with all 5 areas of JCI Philippines for the conduct of the area level
competitions to establish finalists for the national finals
✓ Established rules and regulations that would govern the competition
✓ Sourced out corporate partners and sponsorships that would aid the
competition and to lessen the bulk of financial support from the National
Organization
REGIONAL DIRECTOR FOR COMMUNITY DEVELOPMENT
Junior Chamber International
Philippines Central Visayas
January – December 2008
JCI (Junior Chamber International), Inc., a leading global organization of young active
citizens.
✓ Establishes community-based programs that will be adopted and implemented
by the Central Visayas region through the office of the National Vice President.
✓ Coordinates and conceptualizes with the Central Visayas Regional JCI Chapters
for their respective community developmental programs and reports these to
the office of the National Vice President.
6
WEB DEVELOPMENT TEAM LEAD
JCI Cebu-Mactan Channel Official Website: http://www.jcicebumactanchannel.org
November 2007 – December 2009
✓ Did initial layout design and further development of present templates that
the site utilizes.
✓ Responsible for conceptualization and utilization of new and dynamic web
applications that are present in the site.
✓ Maintains records and database of site.
✓ Constantly coordinates with BRIDGES News Team for updates and influx of
fresh content for the site.
PRESIDENT
Junior Chamber International Cebu-Mactan Channel Inc.
2007
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Established and maintained a sound chapter management program.
Organized a regular review of the chapter annual program of activities.
Controlled and supervised the affairs of the chapter.
Organized and conducted a Local Officers Training Course for all chapter
officers at the beginning of the term.
Assumed the role of Motivator to the chapter Board of Directors and the
general membership to perform their duties and responsibilities.
Assisted the chapter officers to carry out their assigned tasks. Established a
good working atmosphere for the chapter officers.
Chaired Board and general chapter meetings and made sure the chapter
program stimulated a steady overall growth.
Prepared a forward plan for the next President. Checked that all activity is
consistent with the purposes and goals of the chapter, the National
Organization, and JCI.
Checked efforts and results of chapter activities and members; redirected
activity when necessary.
Maintained a full set of records of Term of Office.
During term as President, the chapter, in only its second year of existence
received numerous awards and recognition from the Junior Chamber
International Philippines National Organization, as listed below:
During The 27th Visayas Area Conference last Sept. 7-9, 2007, Catbalogan City,
Samar
✓
✓
✓
✓
✓
✓
✓
Most Outstanding JCI Local Organization in the Visayas
Most Outstanding JCI President - JCI Mem. ANGELO DANIEL R. PARCON
Merit for Most Outstanding JCI Member - JCI Mem. JOLEX YU LIM, PG
Most Outstanding JCI Trainer - JCI Mem. LORELEI M. DASMARIÑAS, CNT
Most Outstanding JCI Project Chairperson - JCI Mem. MARLON L. POLINAR
Most Outstanding JCI Family - The PARCON FAMILY
Best Business Development Program
7
✓
✓
✓
✓
Best Individual Development Program
Best Membership Development Program
Best Sports Development Program
3rd in the JCI Philippines Efficiency Awards Points in the Visayas and 7th
Over-all Nationwide - An evaluation system as to how the chapter
performed in coordination with the National Organization.
The 59th JCI Philippines National Convention last October 11-14, 2007, Cebu
International Convention Center, Mandaue City, Cebu
✓ Merit for Most Outstanding Individual Development Program
✓ Merit for Most Outstanding Sports Development Program
✓ JCI Philippines Most Outstanding JCI Trainer
8
CORPORATE TRAININGS, SEMINARS AND CONFERENCES ATTENDED
EFFECTIVE LEADERSHIP SKILLS FOR SUCCESS
Conducted by Go Active Marketing & Events, Inc.
Cebu City, June 27-28, 2017
EMOTIONAL INTELLIGENCE: APPLYING EI AT WORK
Conducted by Lexmark Research and Development Corporation
Cebu City, June 13, 2016
LEADERSHIP BLUEPRINTS
Conducted by Lexmark Research and Development Corporation
Cebu City, June 6-7, 2016
SMART, LEAD and LAG, CFO
Conducted by Lexmark Research and Development Corporation
Cebu City, February 19, 2016
LEAN PRACTITIONER – 5S / VISUAL MANAGEMENT
Conducted by Lexmark Research and Development Corporation
Cebu City, July 3, 2015
COACHING FOR PEAK PERFORMANCE
Conducted by Development Dimensions International (DDI)
Cebu City, June 15, 2015
LEAN PRACTITIONER – STANDARD WORK 1
Conducted by Lexmark Research and Development Corporation
Cebu City, May 14, 2015
LEAN APPRENTICE
Conducted by Lexmark Research and Development Corporation
Cebu City, May 14, 2015
IGNITING CAREER GROWTH
Conducted by Lexmark Research and Development Corporation
Cebu City, May 11, 2015
COMMUNICATING FOR LEADERSHIP SUCCESS
Conducted by Development Dimensions International (DDI)
Cebu City, April 20, 2015
EXCELLENCE IN DATA ANALYTICS FOR SHARED SERVICES
Conducted by the Shared Services & Outsourcing Network (SSON)
Amara Sanctuary Resort Sentosa, Singapore, March 24-25, 2015
9
MAKING HIGH-QUALITY DECISIONS
Conducted by Development Dimensions International (DDI)
Cebu City, September 11, 2014
COMMUNICATIONS WORKSHOP
Conducted by Dale Carnegie Training
Cebu City, July 16-17, 2014
LEADING HIGH-PERFORMANCE TEAMS
Conducted by Development Dimensions International (DDI)
Cebu City, July 8, 2014
EDUCATIONAL ATTAINMENT
Primary
University of San Carlos Boys' School-
Secondary
University of San Carlos Boys' High School-
Tertiary
Bachelor of Science in Architecture
University of San Carlos Technological Center-
10
CHARACTER REFERENCES
CERWIN T. EVIOTA
Public Relations Professional
CTE Public Relations
--ORVEN D. ENOVESO
Marketing Operations Manager
Lexmark Research and Development Corporation
--KATHERINE S. CHIN-ABELLA
HR Manager
CommercialReach Inc. / ClickableBrand
--RENE B. SANAPO
Consultant
ASIA Foundation
--GEDAROSS E. FERNANDEZ
Director of Marketing and Operations
GetMorePH
--
11