Angelika Sansotta

Angelika Sansotta Cell:- Email:-LinkedIn: linkedin.com/in/angelikasansotta Location: Johannesburg, South Africa Notice Period: 2 week Professional Summary Dynamic, results-driven Brand Manager with 15+ years of experience leading strategic marketing initiatives across global FMCG and toy brands. Proven expertise in driving market share growth, executing high-impact retail activations, and managing multichannel campaigns. Recognized for strong analytical, negotiation, and project management skills, with a collaborative and entrepreneurial mindset. Core Skills • • • • • • • Strategic Brand Management & Product Development Retail Activation & Trade Marketing Consumer Insights & Market Analysis Budget Management (A&P) & ROI Optimization Multi-Channel Campaign Execution (ATL, BTL, Digital) Cross-functional Leadership & Agency Management Strong Negotiation & Presentation Skills Professional Experience Mattel South Africa | Brand Manager Jan 2016 – June 2025 • • • • Led national brand activation and trade marketing plans across +15 brands, boosting category visibility and market share. Drove annual marketing budgets and managed agency partnerships to optimize ATL and BTL campaigns. Spearheaded retail strategies including planograms, POP materials, and in-store activations, enhancing product placement and sales conversion. Collaborated cross-functionally with sales, consumer products, and regional teams to align strategies and maximize revenue growth. • • • • Delivered business insights through category and consumer analyses, enabling data-driven decision-making and forecasting. New Product development in the boardgame category with 360 launch Drive demand creation through digital channels Product launches into market include trade, media, PR, digital channels Mattel South Africa - Just Fun Kids (Mattel Distributor) | Brand Manager Jul 2015 – Dec 2015 • • • • Executed customized marketing plans for Mattel’s Boys and Girls brands, driving shopper propositions and in-store experiences. Managed brand equity at POP and developed consumer insights through 6C research methodology. Delivered impactful planograms, merchandising, and promotional strategies in partnership with sales and KAMs. Analyzed sales data and optimized promotional ROI through continuous improvement plans. Volcano / Grey Advertising Agency | Account Manager Sep 2013 – Jun 2015 • • • • Managed multi-channel advertising campaigns (TV, print, digital, BTL) for clients such as Smeg, Nestlé, Neotel, and Thai Airways. Built and maintained strong client relationships as primary point of contact. Oversaw campaign budgets, timelines, and strategy development alongside creative, media, and strategy teams. Delivered compelling presentations and ensured on-time, high-quality project delivery. The Creative Counsel | Client Service Manager & Campaign Manager Feb 2013 – Aug 2013 (CSM) | Jun 2008 – Jan 2013 (Campaign Manager) • • • • Led national promotional campaigns from inception to execution, managing budgets, suppliers, and logistics. Delivered POS materials, developed training content, and ensured promoter readiness across regions. Produced regular client reports with sales data, consumer feedback, and actionable insights. Managed 3rd party agencies and ensured effective utilization of promotional materials and company assets. Education IMM GSM | Higher Diploma in International Marketing Management (Graduated 2014) Key Subjects: Marketing Principles, Mercantile Law, Business Communication, Economics, Consumer Behaviour, Marketing Research, International Marketing, Financial Management Technical Skills • • • MS Office (Advanced Excel, PowerPoint, Access) Statistical Modelling & Market Research Methodologies Digital Marketing & Content Placement Languages • • • English (Native) Afrikaans (Fluent) German (Conversational)