Angelica Zaragoza

Angelica Zaragoza Web Designer & Digital Marketer- Cebu City, Philippines - gelzaragoza.vercel.app A self-driven and highly motivated professional who brings a versatile background in software design, testing, client support, and marketing. With strong analytical skills and a passion for innovation, I thrive in collaborative teams and am dedicated to enhancing web usability, one page at a time. Skills Digital Marketing Social Media Management Content Creation Graphics Design Email Marketing Customer and Client Support Copywriting Ecommerce and Startups Product Marketing Market Research Web and Application Design Frontend Development User Interface and User Experience Design Project Management Strong Communication and Time Management Experience Freelance Ecommerce Digital Manager IslandCache73 | Nassau, Bahamas Oct 2023 - Present Implemented digital marketing campaigns to increase traffic and drive conversions, including running email marketing campaigns and to boost sales and site visitors. Oversaw social media and website management to ensure cohesive branding and messaging. Managed day-to-day operations of the company's online presence, including content creation and engagement strategies. Key Achievements Achieved a remarkable growth of 305% in website traffic, generating increased site sessions and attracting unique visitors, attributed to the implementation of effective content marketing strategies. Successfully increased Instagram and Facebook account growth within a span of three months (November 2023 to January 2024) through strategic digital marketing initiatives. Achieved a significant increase in total sales, reflecting a remarkable surge of 447% in sales volume placed during December. Web Designer Bluewind Asia Corporation | Cebu City Dec 2022 - Present Led UI design efforts for a Japanese web application, overseeing the entire design process from concept to completion. Collaborated closely with front-end developers to ensure precise implementation of UI designs, maintaining a pixelperfect standard. Participated actively in design reviews, providing constructive feedback and suggestions to enhance the overall user experience. Project Management Associate Hatchit Solutions | Cebu City April 2022 - Nov 2022 Designed UI for websites/systems using Figma and WebFlow, ensuring a seamless user interface. Conducted software testing and wrote test specifications, contributing to the quality assurance process. Managed the company's social media calendar, marketing collaterals, and media. Worked closely with the development team to learn and understand the technologies and processes used by the company. Freelance Content Creator ContentDash | Singapore Nov 2021 - Aug 2022 Curate and plan various clients' content calendar. Designed and produced social media contents for various clients. Comes up with unique copywriting captions for the clients' social media channels. Product Marketing Intern Trippr Travel | BGC, Taguig City Aug 2021 - Feb 2022 Spearheaded the development and management of Trippr Travel's web presence across social media platforms, crafting and executing promotional strategies and digital marketing initiatives tailored to the unique challenges posed by the pandemic. Collaborated closely with the marketing team to devise and implement comprehensive marketing, digital, and promotional strategies geared towards the travel tech industry. Engaged in close collaboration with the development team, acquiring valuable insights into the technologies and processes integral to the company's operations. Curated compelling and relevant content, strategically organizing it into a content calendar designed to effectively reach and resonate with the target audience. Managed the company's social media calendar and various social media channels, resulting in a notable increase in audience engagement and brand visibility. Marketing Associate Increment Technologies Inc. | Cebu City Oct 2020 - April 2022 Support marketing executives in organizing various client projects and conduct market research. Managed the company's social media calendar and social media channels. Works closely with the marketing and sales team. Customer Service Representative and Chat Support Sykes Asia | Cebu City June 2019 - Feb 2020 Managed high call volumes, addressing inquiries regarding services, products, promotions, and billing for a food delivery service with composure and a strong work ethic. Implemented effective sales strategies to promote products and services, resulting in successful customer transactions. Demonstrated customer-centric approach and adeptly adapted to different types of customer needs and preferences Ensure customer satisfaction and provide professional customer support. Digital Marketing Assistant Third Team Media | Lapu-Lapu City May 2017 - Jan 2018 Developed and managed web presence on social media and digital marketing campaigns Curated relevant content to reach the target audience and writing editorial content Monitoring, listening and responding to users in a“social” way while cultivating leads and sales Compiling reports for management showing results(KPIs) and ROI Education Bachelor of Science in Information System University of San Carlos (2018 - 2024) Relevant Projects and Publications Published Memores: A Web-based Intelligent Screening Tool for Predicting Social Anxiety Disorder using a Machine Learning Model for the Journal of Engineering, Science and Technology (JESTEC) on December 29, 2023 Awarded as the Best Presenter Award during the International Conference on Information Technology Education 2022 initiated by the Philippine Society of Information Technology Educators Foundation, Inc A Regional Participant for Hult Prize Manila Impact Summit held on April 7-9, 2021 Senior High School Graduate - Science, Technoloy, Engineering, and Mathematics (STEM) Strand University of San Carlos (2016 - 2018) Certifications Foundations of Digital Marketing and E-commerce by Coursera Foundations of User Experience (UX) Design by Coursera Start the UX Design Process: Empathize, Define, and Ideate by Coursera React, React Redux and Redux Saga - Master React State/Hooks by Udemy