Angelica Mae G. Torres
Address Wan Chai, Hong Kong
Phone -
E-mail-Strategic key account and e-commerce professional with 7+ years of experience across
category management, key account growth, and merchandising strategy. Proven track record in
driving revenue growth, optimizing assortment strategy, and leading cross-functional initiatives.
Currently based in Hong Kong with valid working rights and open to new opportunities.
Work Experience
Onsite Merchandiser at Love, Bonito
Singapore | February 2025 - October 2025
• Led onsite merchandising strategies to optimize conversion and AOV across Singapore, Malaysia,
Philippines and International markets
• Improved product discovery through data-backed sorting and filtering enhancements
• Optimized site navigation, recommendations, and reviews to improve the shopping journey
• Launched country-specific campaigns that increased traffic and CR by 20%
• Analyzed funnel metrics such as traffic, CTR, CR to refine page performance and boost revenue
• Collaborated with multiple teams (merchandising, marketing, product, data) to align with business
goals
Category Manager at BeanLab, Inc.
Philippines | September 2023 - January 2025
• Managed the fashion and home categories along with the top brands under the said categories
• Analyzed performance and account metrics to create recommendations in order to improve
category and brand growth
• Regularly checked on assortment, price competitiveness, inventory and had business reviews
• Secured different marketing programs and investments from brands such as brand days and hero
brands during campaigns
• Coordinated with different teams for stock replenishment and liquidation
• Monitored brand margins and commissions to sustain company profitability
• Had experience with event management through expo planning and execution with brands
Key Account Manager at Lazada E-Services Philippines, Inc.
Philippines | August 2021 - August 2023
• Managed a portfolio of top fashion sellers, which includes categories from kid’s, men’s and
women’s fashion
• Drove 10% YoY GMV growth through account management, assortment expansion, and sales
planning
• Delivered monthly performance reviews and data-driven growth roadmaps while conducting
regular visits to main good working relationships with sellers
• Achieved consistent KPI attainment across GMV, orders, and marketing investments
• Simultaneously took on multiple PIC roles such as the lead for assortment, investments, 11.11
campaign and marketing for fashion
Angelica Mae G. Torres
Address Wan Chai, Hong Kong
Phone -
E-mail-
Work Experience
Account Manager at Arsenal Marketing Consultancy, Inc.
Philippines | November 2020 - February 2021
• Lead point of contact for all customer account management matters
• Developed new businesses with existing clients and found new leads with potential clients
• Ensured the timely and successful delivery of the company's services according to the clients'
needs and objectives
• Coordinated with the creatives and production team for the services needed by clients
Senior Leasing Associate at Rockwell Land Corporation
Philippines | February 2018 - July 2020
• Managed a portfolio of 280+ tenants, including large retailer groups
• Successfully negotiated rental agreements with tenants to exceed revenue targets
• Closed deals with big brands such as Porsche Design, Tommy Hilfiger and Tumi
• Recommended brand replacements for tenants who were consistently below standard sales
performance benchmark
• Conducted competitive benchmarking and analyzed tenancy mix to plan for upcoming retail
projects
• Prepared and presented board-level reports on category reviews and revenue optimization
• Sustained 4 pop-up spaces in the mall to highlight local and emerging brands that changed every
1-3 months
Education
Bachelor of Science - Business Management
De La Salle University - Manila | 2013 - 2017
Skills
• Category & Assortment Strategy
• GMV & Revenue Growth
• Key Account Management
• Digital Merchandising
• Campaign Planning
• Data Analysis & Performance Reporting
• Cross-Functional Collaboration
Additional Information
Language: Fluent in English and Filipino
Technical Skills: Microsoft Office Applications, Google Workspace, Tableau, Magento
Certifications: Data to Insights, Data Storytelling for Business
