Angelica Macalalad

NOVEMBER-DECEMBER 2019 https://www.belenka.com/baby-carriers/ Facebook Strategy Proposed by OBJECTIVE To increase sales in Amazon. Get more people to engage in our Facebook page and turn these audience to purchase our items in Amazon. To consistently posts and use the following types of contents in alternation. FACEBOOK Week 1: Week 2: Week 3: Week 4: 4-5 posts 6-7 posts 8 posts 10 posts Schedule using Creator Studio TYPES OF CONTENTS ORIGINAL CONTENT I will need original pictures. This can be from any photo-shoot that you have done before, your brand logo, and product images. FACTS & STATS We can make use of blog post and even proven facts about baby wearing. This can be very interesting and informative for our target market MOTIVATIONAL QUOTES Sharing positivity is a great way to start or end our weekly posts. We can create graphics that showcase motherhood, parenting and baby care. BABY-WEARING REMINDERS We can post about dos and don'ts in baby wearing. Mothers would definitely love to know more about how to keep their babies safe. MEMES Perfect for humor or inspiration and to change mood, not everything on FB needs to come from your camera reel. FACEBOOK RECOMMENDATION 1.CHANGE PROFILE AND COVER PHOTO Suggestion: Let's use the brand's logo as the profile picture and set a cover photo that showcase more of the benefit of our products 2. POST CONSISTENTLY To grow page likes and engagement, we need to be more visible. People who log into Facebook at night won't see our post in the morning so we may want to post 2x a day to be more visible 3. JOIN FACEBOOK GROUPS Let's join group where our target market is. 4. USE THE SURVEY STRATEGY Ask random question that is relevant to our target market. Something that they would like to share about and would want to take part in Sample posts 5. RUN A FACEBOOK CONTEST As you planned, running a contest is a great way to get more people involved Suggestion 1: "Comment to win' How is it going? Be Lenka want's to give you and your baby an early Christmas present! Lucky winners will get an exclusive Amazon promo code to save 60% off our products. Hurry! To join: - Simple like our page and comment down why you want to win and get one of our Baby Carriers Winners will be announced on ---Good Luck Mommies! Suggestion 2: Facebook Ads"Like and Share to win' How is it going? Be Lenka want's to give you and your baby an early Christmas present! Lucky winners will get an exclusive promo code to save 60% off our products. Hurry! To join: - Simple like our page and comment down why you want to win and get one of our Baby Carriers Winners will be announced on ---Good Luck Mommies! [Will use Facebook Ad to boost reach of this campaign and a call to action button to be directed to our Amazon page]