Angelica Castillo

PROFILE A Digital Marketing professional with 5+ years of experience in social media management, content marketing, branding, and community management with a proven record of driving revenue gains and brand awareness through the intelligent use of social media and its evolving technologies. EXPERIENCE SOCIAL MEDIA AND COMMUNITY SPECIALIST ABS-CBN GLOBAL LTD. | NOV 2012 - MAR 2018 ANGELICA CASTILLO DIGITAL MARKETING SOCIAL MEDIA MARKETING COMMUNITY MANAGEMENT COPYWRITING CONTACT - RIVERSIDE, CA 92501- Managed social media planning for execution of marketing strategies and community management for audiences in North America, Australia, New Zealand, and Asia Pacific. Conducted in depth research on the target markets, effectively targeting ads for new and existing customers. Developed e-mail marketing campaigns with an average success of 21% open rate and 18% click through rate. Monitored online presence of company’s brand and engaged with users, strengthening customer relationships. ADVERTISING ACCOUNTS EXECUTIVE MEDIA CONTACTS | FEB 2012 - SEP 2012 Responsible for managing B2B campaigns and supporting the Account Director with the management of clients. Developed campaign strategy pitches to acquire new business and retain clients. Facilitated regular analytics and reporting on a campaign’s progress. Managed various tasks for multiple campaigns within accounts, keeping in contact with the clients at all stages of their marketing campaign. EDITORIAL ASSISTANT ABS-CBN PUBLISHING | DEC 2009 - NOV 2010 Facilitated pitches for monthly editorial campaigns for two magazines. Edited the entire magazine issue prior to being published. Helped coordinate layouts and brainstorm articles directly with the Senior Editors. CUSTOMER SERVICE REPRESENTATIVE MICROSOURCING | JUN 2008 - DEC 2009 Cold call target accounts to establish new customers. Maintained an in-depth understanding of all product details in order to field questions from customers. Recorded all customer transactions in the company database. EDUCATION MA IN JOURNALISM UNIVERSITY OF NEW SOUTH WALES | FEB 2011 - NOV 2011 BA IN JOURNALISM UNIVERSITY OF SANTO TOMAS | JUN 2004 - MAR 2008 SKILLS linkedin.com/in/hireangelica fb.me/angelica.abano @lycawithac Strategic planning Social media strategy Market research Community management Copywriting E-mail marketing Online CRM Project management