Czarina
Malihan
Social Media Manager
Graphic/Web Designer
-
San Pedro, Laguna PH-
I am a dynamic and versatile professional with
a passion for creative design and digital
marketing. With a proven track record in the
fields of social media management, graphic
design, and web development, I bring a
diverse skill set and a creative edge to every
project.
EDUCATION-
WORK EXPERIENCE
San Sebastian College - Recoletos, Manila
Bachelor of Science in Business Administration
Major in Marketing Management
SKILLS
Social Media Management
Social Media Design
July 2021 - March 2024
Brandlever - Digital Marketing Consultant
As a Digital Marketing Consultant, I
specialize in enhancing online presence and
achieving results. With a focus on social
media, I deliver tailored solutions that
captivate audiences and drive engagement.
Copywriting
December 2017- July 2021
Content Creation
P.A. Properties - Senior Digital Marketing
Paid Social Media Campaigns
Social Media Analytics
Branding and Logo Design
Web Design
SEO (Search Engine Optimization)
In my role as a Senior Digital Marketing
Professional, I led company-wide digital
marketing initiatives, driving growth and
enhancing brand visibility through a strategic
approach, extensive industry knowledge, and
hands-on expertise, consistently delivering
exceptional results.
Czarina
Malihan
Social Media Manager
Graphic/Web Designer
-
San Pedro, Laguna PH-
WORK EXPERIENCE
June 2016 - December 2017
Liberty Co - Social Media Specialist
As a Digital Marketing Consultant, I
specialize in enhancing online presence and
achieving results. With a focus on social
media, I deliver tailored solutions that
captivate audiences and drive engagement.
June 2015 - June 2016
Filinvest - Marketing Assistant
In my role as a Senior Digital Marketing
Professional, I led company-wide digital
marketing initiatives, driving growth and
enhancing brand visibility through a strategic
approach, extensive industry knowledge, and
hands-on expertise, consistently delivering
exceptional results.
INDUSTRY
EXPERIENCE
E - Commerce
Skincare Brands
Health & Wellness
Lash Services
Massage Services
Weight Loss Management
Clothing Brands
B2B Lead Generation Solutions
Health Clinics
Laser Engraving Services
Event Services
Real Estate Services
Czarina
Malihan
Social Media Manager
Graphic/Web Designer
-
San Pedro, Laguna PH-
DAILY ACTIVITIES
Develop and execute social media strategies
to enhance brand visibility and engagement
across platforms.
Create and curate high-quality content,
including images, videos, and captions,
aligned with brand voice and objectives.
Manage multiple social media accounts,
including but not limited to Facebook,
Instagram, Twitter, LinkedIn, Tiktok, Google
and Pinterest.
Monitor and analyze key performance
metrics using analytics tools to track
audience
growth,
engagement,
and
conversion rates.
Engage with followers by responding to
comments, messages, and inquiries in a
timely and professional manner.
Collaborate with cross-functional teams to
coordinate
social
media
campaigns,
promotions, and product launches.
Stay informed about industry trends,
algorithm changes, and best practices to
optimize content and strategy.
Schedule and publish posts using social
media management tools like Hootsuite,
Buffer, or Sprout Social.
Conduct competitor analysis to identify
opportunities
for
differentiation
and
improvement.
Develop and maintain relationships with
influencers and brand advocates to amplify
reach and credibility.
Stay abreast of emerging platforms and
features to explore new opportunities for
brand exposure and engagement.