RESUME OF ANGELA MICHELLE SCHMICKL
MOBILE:-
A CONTENT AND COMMUNICATIONS SPECIALIST WITH FREELANCE AND CORPORATE EXPERIENCE. I’VE CREATED WEBSITE
& DIRECT MARKETING CONTENT, MARKETING PLANS AND WRITTEN B2B & B2C ADVERTISEMENTS & ARTICLES. I HAVE A PROVEN TRACK RECORD WITH SAMPLES AND WRITTEN
REFERENCES.
EXPERIENCE:
Corporate marketing communications ACCPAC:More than A Whisker of Margin
In August 2001, Tech Pacific Australia (Tech Pacific), Australia's largest distributor of personal computers,
peripherals, software, networking and telecommunications products, was appointed as the exclusive distributor of ACCPAC International's business management solutions. This was kicked off with a sales promotion that co-ordinated the web, print advertising and a marketing support programme to supply the IT
reseller market with incentives such as free sofware for reselling and demonstration use, sales leads and
marketing tools. The More Than A Whisker of Margin print advertisement I had written for Australian Reseller News tied in to the written content I had produced on TechLink, Tech Pacific's website: the press release announcing the exclusive relationship between ACCPAC International and Tech Pacific and Value
Added Reseller Programme details with a clickable link to register via a form.
B2B writing for magazines, advertisements and marketing collateral Corel takes Linux Even Further: Corel expands Linux versatility with WordPerfect package
Tech Pacific Australia (Tech Pacific) was Australia's largest distributor of personal computers, peripherals,
software, networking and telecommunications products. The cover story for Supply Lines, the monthly
magazine for Tech Pacific's resellers, I wrote 'Corel expands Linux versatility with WordPerfect package'
which launched WordPerfect Office 2000 into the market. This was accompanied by a 'Buy 1 [Corel Linux
standard operating system] get 1 FREE' promotional offer, exclusive to Tech Pacific.
Creative writing - children's stories "Stories Of The World™" is a series of five really funny rhymes for children, aged 4 - 8 years. The first title,
"The Matador Who Ran Away From The Spider" has been self-published.
To market my children's book series, I use my website: "storiesoftheworld.com.au" and also Facebook, Instagram & Twitter. This year, I will also expand to YouTube. My FREE travel blog for families, "Let's Take
Off & Go!" was created by myself.. and is how I market "Stories Of The World™" - through my website
and also on social media.
Oh.. and.. viewers can subscribe to "Let's Take Off & Go!". Themes include 'CITIES and their SITES in
AUSTRALIA - with a twist' and 'Christmas around the world'. "Let's Take Off & Go!" is produced both in a
video and text format with an image. And is regularly updated.. by myself.
In case you're wondering.. I wrote all five titles in "Stories Of The World™", came up with all conceptsfrom story lines, production and design to the "Let's Take Off & Go!" blog, advertising, marketing and social media.. with the assistance of some amazingly talented freelancers - illustrators, book and graphic designers, along the way.
I also created, designed and wrote the website and post and comment on Facebook, Instagram and Twitter, myself. In short.. "Stories Of The World™" is my baby - oh well, one of them, anyway.. So, go take a
look for yourself!
RESUME OF ANGELA MICHELLE SCHMICKL
MOBILE:-
Sales letter writing, i.e. direct marketing A Laidback Suburb of Sydney Wants This Local To Share A Large Secret
A five page sales letter I wrote for my local restaurant “The Clock & Oyster” and a perfect direct marketing sample. Included are some offers to attract existing and new customers.
Magazine article writing The Food To Remember - Eliza's Brasserie
Once a high profile restaurant located in Sydney's prestigious Eastern Suburbs, I wrote about Eliza's Brasserie in Sydney Morning Herald's magazine supplement 'This Week'. The full page article, accompanied
by colour photos of the restaurant premises and signature food dishes, relaunched the 'New Eliza's Brasserie' after a change of management.
Editing and proofreading
Website content writing -
Client - MobileXoom - required some content integrating SEO principles and requiring the use of keywords
within the content. To be used on his website - homebrandsusa.com.
Marketing -
Client - ’Online T-Shirt Marketing and Sales’ - needed a marketing plan to reach his target market, online.
I provided a concise and realistic 5-step plan.
Copywriting across all industries
Advertisements -
Put the Cycling Back Into Fun! and Go The Distance with Skoozie
My brief from the Skoozie Electric Bike Company was to cater to two markets with distinctly different lifestyles: The mature-aged retiree and the city commuter. 'Put the Cycling Back Into Fun' emphasised how
easy the electric bike was to ride with optional pedal-assisted power for when your feet need a rest plus
the Skoozie bike offered great health benefits. Features listed in my second advertisement, entitled 'Go
The Distance with Skoozie' included saving money on public transport and hassle-free parking as well as
the major theme of enjoying the commute to work or university.
QUALIFICATIONS:
SEO & Social Media Strategy To Reach One Million People
Michael Masterson's Accelerated Program for Six Figure Copywriting
Certificate in Marketing
SKILLS AND TOOLS:
Microsoft Windows & programmes - Word, Excel & PowerPoint
Adobe Photoshop & Illustrator
Lumen5
Kapwing
MOST SAMPLES AND WRITTEN REFERENCES AVAILABLE ON REQUEST
