WORK EXPERIENCE
Strategic Tactics Consulting Group, LLC & The Reputation Factory:
06/2017 - Present
Consulting group focused on strategic marketing consulting.
Manage daily activities, meet with clients, create proposals, execute work agreements.
Author of Marketing Strategies for Putting the Profit in Your Non-Profit.
Create all courses and curriculum for The Reputation Factory.
Lexicon Relocation:
Director, Global Integrated Marketing
08/2016- 11/2017:
Oversaw all external marketing initiatives across three continents.
Responsible for all strategic and tactical marketing plans focusing on marcom, sales support, website,
CRM, events, and vendor management.
Marketing liaison to sales team.
Created and distributed client and vendor survey’s through SurveyMonkey.
Reported directly to the President.
Rogan Marketing and Communications:
Marketing Manager
12/2015-03/2016
Contract position.
Oversaw all project management and office management for the agency.
Met directly with clients, launched websites, and wrote blogs and press releases for distribution.
Managed email campaigns for clients.
Responsible for setting up and maintaining client Google Analytics and Adwords accounts.
Managed client projects in professional services and e-commerce industries.
Moxie Brokerage Group:
Business Intermediary and Licensed Real Estate Salesperson
09/2014-09/2015
Helped clients buy and sell private businesses as well as commercial property.
Vetted new business ventures.
Brentwood Union Free School District:
Call-in Clerical
01/2015- 06/2015
Worked in school libraries, front office, guidance offices and discipline offices as needed.
The Garden City Group:
Senior Marketing Manager
1/2006 – 5/2014
Managed all aspects of corporate marketing including branding, public relations, advertising, social media,
SEO, SEM, CRM, digital, promotions, corporate communications and vendor management.
Oversaw all materials disseminated by the Marketing department for public consumption.
Coordinated corporate rebrand and website launch in 2010.
Launched new website in 2014 with Grey NY. Part of executive task force that included President and
CEO and well as other members of Senior Management team.
Oversaw all client acquisition/retention programs.
In-house liaison for all external vendors including advertising agencies, digital agencies, SEO agencies,
public relations firms, printers, photographers, Salesforce.com and promotional vendors.
Facilitated Salesforce.com integration in 2009. Served as in-house help desk for platform.
In-house liaison to office and vendors in Ireland-.
Coordinated corporate strategic plan in 2008 reporting to Chairman, CEO and President. Project involved
gathering information from 16 Vice Presidents and formatting into one cohesive plan that was presented
to parent company.
Project manager for multiple high-level projects for the President and CEO. Projects included writing
RFP’s for SEC and DOJ proposals and a quarterly statistical project involving IT and Finance.
In 2007, part of task force that worked on a $1 billion joint venture with Deloitte for government project
bid.
Marketing point-of-contact for two distinct sales teams.
Responsible for maintaining all sales team expenditures, as well as the marketing department budget.
Oversaw a team of six including 2 graphic artists, 2 event planners, a writer, and an administrator.
Created all marketing department strategic and tactical plans and oversaw execution.
Involved in hiring and mentoring team members.
Named interim department head in 2013. Reported to CEO and President.
From- part of the Banking team. Responsible for reconciling 300 client accounts per month.
EDUCATION
Quinnipiac University, Hamden, CT (AACSB Accredited)
8/2000 – 10/2005
Master of Business Administration.
Coursework included: Marketing Management, Organizational Theory, Operations Management, Applied
Consumer Behavior, and Strategic Management.
Completed October 2005.
Bachelor of Science in Marketing, minor in Political Science.
Coursework included: Ethics and Diversity, Marketing Channels and Distribution, Integrated Marketing
Communications, Advertising, Consumer Behavior, Marketing Research, Principles of Public Relations,
Services Marketing, and Elements of Composition.
Completed 2004 cum laude.
ADDITIONAL INFORMATION
Quinnipiac University Annual Business Plan Competition (2004): Fourth place honorable mention.
Technical Skills: Microsoft Word, PowerPoint, Excel, Outlook, Lotus Notes, Salesforce.com, ZOHO, Asana, Hubspot
SurveyMonkey, and Basecamp.
