Angela Duarte Fairhead

ANGELA DUARTE FAIRHEAD PROFESSIONAL PROFILE SKILLS Dynamic and results-driven Account & Sales Director with over 20 years of experience in leading successful sales teams and driving revenue growth. Proven track record of exceeding sales targets, cultivating strong client implementing relationships, and strategic sales initiatives. Adept at developing and executing sales strategies that align with business objectives. Strong leadership skills with the ability to motivate and guide teams toward achieving and surpassing organizational goals. CONTACT INFORMATION - - https://www.linkedin.com/in/an gela-duarte-santana-/ EDUCATION Social Comunications & Journalism Jorge Tadeo Lozano University MBA, Marketing & Business Jorge Tadeo Lozano University Marketing & General Business United World School Customer Service Human Resources Project Management Account Management Marketing Strategy English Tutor EXPERIENCIE REMARKETING MANAGER ARVAL BNP PARIBAS GROUP | JANUARY - JULY 2024 Remarketing Strategy: Developed and implemented comprehensive remarketing strategies to maximize the resale value of used vehicles, considering market trends, competitor analysis, and customer behavior. Inventory Management: Oversee the entire lifecycle of used vehicles, from acquisition to resale. Effectively manage inventory levels, aging stock, and pricing strategies to ensure optimal turnover and profitability. Market Analysis: Conducted thorough market research to identify trends, demand patterns, and pricing benchmarks. Utilize datadriven insights to make informed decisions on pricing, vehicle positioning, and marketing strategies. Digital Marketing: Leverage digital platforms and technologies to create targeted online campaigns for used vehicles. Proficient in online advertising, social media marketing, and search engine optimization to reach potential buyers. Customer Relationship Management (CRM): Implemented CRM tools and strategies to nurture relationships with existing customers and capture potential buyers. Develop customer loyalty programs and engagement initiatives. Collaboration and Communication: Worked closely with crossfunctional teams, including sales, marketing, finance, and operations. Maintain open communication channels to align remarketing efforts with overall business goals. Compliance and Legal Knowledge: Stayed abreast of industry regulations and legal requirements related to vehicle remarketing. Ensure all processes adhere to legal standards and ethical practices. Negotiation Skills: Proficient in negotiating with vendors, auction houses, and other stakeholders to secure favorable terms and optimize resale values. ACCOUNT DIRECTOR COMPUTER SKILLS Microsoft Office Google Workspace Collaboration Tools (Asana, Odoo, Sales Force) ‍World Office - Quickbooks LANGUAGES English - C2 - Native Spanish - Mother Tongue ACCOUNT DIRECTOR EYECATCH NETWORKS | AUGUST 2018 - JANUARY 2024 Client Management: Build and maintain strong relationships with clients. understanding clients' business goals and objectives. I act as the main point of contact between the agency and clients. I manage the relationship of the Account Executives Team with the client making sure the team meets all the objectives Strategic Planning: Develop and implemented digital marketing strategies to achieve clients' objectives. I Collaborate with internal teams to create comprehensive and integrated marketing plans. Campaign Management: I oversee the execution of digital marketing campaigns, ensuring they align with client goals. I monitored campaign performance and make data-driven recommendations for optimization. Budget Management: Provide financial oversight and ensure campaigns are within budget. Team Leadership: Led a high-performing sales team I foster a collaborative and creative work environment. I provide guidance and mentorship to team members. Reporting and Analysis: I generate regular reports on campaign performance and present findings to clients. I analyze data to derive insights and make informed recommendations. COMMERCIAL DIRECTOR COLOMBIA HYDRO GRAPHICS SAS | JANUARY 2013- AUGUST 2018 Identify Opportunities: Conduct thorough market research to identify gaps or opportunities in the market that align with your strengths and capabilities. Target Audience: Clearly define your target audience and understand their needs, preferences, and pain points. Competitor Analysis: Analyze existing competitors in the new line of business to identify their strengths, weaknesses, and areas for differentiation. Business Strategy: I developed and implemented the company's commercial strategy to achieve business objectives. This involves analyzing market trends, identifying opportunities, and assessing risks. Sales and Marketing: I lead the sales and marketing teams to maximize revenue generation. This includes setting sales targets, developing marketing plans, and ensuring effective communication of the company's value proposition. Contract Negotiation: Oversee contract negotiations with clients, suppliers, and other partners. Ensure that contracts are favorable and aligned with the company's objectives. Financial Management: I worked closely with the finance department to monitored and managed budgets, pricing, and financial performance. Make data-driven decisions to optimize profitability. Team Leadership: I provided leadership and direction to the commercial team. Foster a positive and collaborative working environment to enhance productivity and achieve targets. Risk Management: Identified and mitigated potential risks that could impact the commercial success of the company implementing risk management strategies to protect the organization. Innovation: Encouraged and supported innovation within the commercial team exploring new business models, products, or services to stay competitive in the market. Reporting and Analysis: Implemented performance metrics and reporting systems to track key performance indicators (KPIs) using data analysis to assess the effectiveness of commercial strategies and make adjustments as needed. SENIOR ACCOUNT MANAGER CHELSEA BUILDING SOCIETY | FEBRUARY 2007- JANUARY 2010 Financial Analysis: Provided recommendations for optimizing financial performance. Problem Resolution: Addressed client concerns and resolved issues promptly. Worked to retain clients by providing excellent customer service. Performance Metrics: Meet or exceed performance targets, including revenue goals and client satisfaction metrics. Continuous Learning: Stayed updated on the financial industry best practices, regulations, and emerging trends and attend training sessions and workshops to enhance skills.