Angela Brasington

Angela Brasington New York, NY CELL:- l EMAIL:- PROFESSIONAL SUMMARY A hard-working and high impact performer with strong communication and entrepreneurial business skills. A cumulative reputation for performance excellence and professionalism with over 15 years of professional experience. Accomplished marketing executive with over six years of experience strategizing marketing campaigns for startups and established brands. Proven creative campaign leadership and team management. Proficient in branding, social media management & optimization, content creation, video production, blog writing, sponsored advertising, influencer marketing, email marketing and SEO. Excellent organizational skills with expertise handling multiple projects efficiently and on deadline. Strong, interpersonal skills and extensive client-facing experience. EDUCATION Marist College, B.S. Business Administration, Marketing, 2003, Poughkeepsie, NY Lorenzo de Medici, Fashion Marketing, Italian Language, Italian Culture, 2002, Florence, Italy EXPERIENCE ANJE STUDIOS, LLC January 2017 – Present Chief Marketing Officer, Creative Digital Marketing Agency • Drawing on experience from a brand perspective as well as a startup to get creative when devising a strategy to drive results for clients. • Create unique, custom growth strategies for each client, pertaining specifically to their needs. • Research every client’s background to fully comprehend their history in order to better prepare for their future. • Enhance the digital presence for all clients, from websites to content creation to social media management. • Tell the brand story through visually-engaging content. • Create relevant partnerships to amplify the results of the marketing strategy. • Blogger/Influencer outreach for added traction. • Continually research the newest platforms to keep clients ahead of the curve with the constantly-changing technology. • Execute case studies to test platforms and strategies prior to going live with a client. • Create strong, compelling content to differentiate each client from their competitors. • Analyze results of campaigns and adjust the strategy as necessary for optimized results. • Marketing experience with many sectors including tech, healthcare, fashion, beauty, blockchain, fintech. ANJÉ CLOTHING January 2014 – Present President/CEO, Women’s Ready To Wear Brand • Build a strong, statement-making brand that exudes detail and quality. • Construct a strategic business plan and company mission to establish a position in the market. • Set objectives to promote revenue, profitability and growth as an organization. • Manage company operations to ensure production efficiency, quality, service and cost-effective management of resources. • Plan, develop and implement strategies for generating resources and revenues for the company. • Manage the company financials, insuring a strict budget is adhered to. • Establish the brand identity and extend that throughout all aspects of the business. • Promote the brand through social media marketing and online presence as well as personal appearances at industry events/fashion shows. • Build a fundraising network using personal contacts and special events. • Develop trend reports outlining best fabrics, colors, silhouettes and techniques for the season at hand. • Passionately create well-merchandised product assortments that attract the retailers that represent the quality level of the brand. • Design garments based on fabric knowledge, trend reports and experience. • Attend tradeshows to showcase the assortment and spread awareness of the brand. • Sell the product and the brand through creating meaningful relationships with buyers and industry influencers. • Manage the role of the creative team by giving clear instruction of the project vision and following up with a positive feedback session for the team to voice any concerns during the design process. • • Maintain a strong line of communication with internal teams as well as external, including factories, fabric partners, print houses, etc. Open communication is key for a strong team. Set weekly goals and create a visual To Do so that progress is in plain site. C-LIFE GROUP December 2011 – May 2014 Director, Sales and New Business Development, Fashion Apparel & Graphic Tees, Men’s & Children’s Director, Product Development, juniors • Responsible for identifying new business and creating a pitch and product offering for potential accounts. • Create and maintain fiscal plan by account, ensuring all goals will be met for each account for the year. • Collaborate with each Buyer to determine customer needs, and then partner with internal teams to create a product assortment that aligns with the fiscal plan and our goals and objectives. • Work proactively with production teams on lab dips, trims, quality control, sampling, production and shipping, ensuring strict quality standards are enforced and we are on track to achieving our goals and following the plan. • Build & maintain Time & Action calendars to ensure all deadlines are met. • Partner with technical designers to create garment specs based on each retailer’s specific needs. • Work closely with factories & vendors to negotiate best prices in order to maintain solid margins. • Build cost sheets and manage margins accordingly, based on each customer’s needs, in accordance with the plan. • Create effective merchandising and sales strategy for each account. • Present assortments to the Licensing, Design & Sales teams for cross-functional development. • Ongoing market research, customer/account analysis and strategizing to create best possible assortments, enhancing our ability to hit our goals and follow our plan. • No formal training of company procedures or software. Self-taught and a quick learner. • Strong independent worker, powerful team player at the same time. • Develop new products suitable to the company's customer base through trend and market research. o Obtained new accounts as a result of the products I developed (ie Wet Seal) • Launch successful apparel business in retailers that did not have apparel departments (ie Party City) • Brought on successful E-com businesses due to the economic trend of increased online sales o Shipped $500,000 to one customer in 4 months of opening the account, and continued to grow • Top volume accounts: Crazy 8 (Gymboree), ThinkGeek, Aeropostale, Wet Seal, Party City, Dollar General, VF Outlet • Problem solve both internally and externally, always looking ahead to foresee issues before they happen. • Generate graphic direction to my design team. • Track sell-thru's to determine best sellers and create product offering based on results. • Continually researching industry leaders to add to our extensive customer base. • Analyze growth opportunities before our competitors, bringing in high volume results INFINITE VISIONS March 2008 – November 2011 Senior Account Executive & Director of New Business Development • Began as an account executive, promoted in first year to senior account exec and director of new business development • Infinite Visions is a knit apparel manufacturing and screen printing company with a large customer base including Walmart, J.C.Penney, Kohls, Target, Bravado, Kids Headquarters as well as select specialty retailers listed below • My direct customer base included Tween Brands (Limited TOO & Justice), American Eagle, Aeropostale, VS Pink • Grew to fully manage all of the specialty accounts for the company, from inception to production, to final shipping • My direct customer base includes Bravado (and their licenses), Rocawear, Kids Headquarters, Ecko, Jordache as well as small businesses, which I worked on to grow their apparel lines. • Established and maintained a customer base that brings in a high volume of sales and profitable business to the company • Managed all trim details for every account and make sure that all detail is accurate • Worked with my customers designers/graphic teams to help develop their graphics to be production friendly, which helps maintain a smooth production flow • Managed every step of production from first receipt of graphic, sampling, ordering goods, maintaining wip reports, printing of goods, QC, finishing of goods, packaging, shipping, customer feedback • Established successful relationships with both retailers and manufacturers to develop and produce seasonal assortments based on customer strategies • Managed customer inventory in both US and Dominican Republic factories • Handled entire sample process, from strike off through approval stage • Partnered with my team to execute garment manufacturing efficiently and in accordance with customer needs; test fabric construction, content and weight to ensure satisfaction of customer expectations • Managed final production from style approval through bulk shipment to customer • Worked with customers on new body colors for each season; lab dip new colors with all of our fabric mills, both domestic and international • • Managed rhinestone transfer/garment decoration business with exclusive vendor; established a strong relationship with the vendor allowing me to negotiate lower prices for all Infinite Visions accounts A key business driver being able to turnout fast-track styles smoothly and efficiently; helped procure two new accounts while maintaining and enhancing my existing accounts LIMITED STORES, New York, NY January 2006 – March 2008 Procurement Coordinator, WTW Collection Product Development Coordinator • Assisted pre-production and manufacturing teams with PO entry and maintenance using Island Pacific (IP) software • Managed all Collection samples o Issued and updated Sample Roll List (SRL) o Ordered samples with overseas vendors o Tracked samples through check-on and distribution-out o Maintained sample logs • Assisted VP of Design and VP of Product Development • Assisted my direct bosses and their direct reports on a daily basis with calendar maintenance and travel arrangements • Kept track of the budget for the entire studio • Prepared all details of bi-monthly Product Presentation to the Executive Committee o Worked closely with Head Designer to understand the stories that were being portrayed o Created the communication deck, describing each story, including the concept write-up, color cards and presentation room photos. This is used as a documentation piece for Merchants, ExComm members, Marketing and Visual teams and Designers o Collaborated with print vendors to prepare this deck as well as the wall art created for each story • Partnered with Director of Visual and Public Relations Manager to set up Editors Showroom on a monthly basis o Created a room display that is visually attractive to the Editors o Combined looks that complement the product line and current trends • Assisted PD Coordinators, updated SRL, composites, trim sheets • Photographed/managed inspiration samples LIMITED BRANDS, New York, NY August 2005 – January 2006 Executive Assistant • Assisted SVP and VP’s of Visual Merchandising for Express and VS PINK with daily schedules and projects • Learned creation of window displays and projected development from concept to creation SKILLSET Mailchimp, Loomly, HootSuite, Shopify, Squarespace, WordPress, iMovie, Google Analytics, AdWords, WebPDM, Microsoft Office Suite, Knowledgeable in Adobe Illustrator, Adobe Photoshop, Proficient in Visual 2000, Peachtree, Island Pacific