Andri Dwijantoko Adi

Lately, a report from mobile tools research in 2017, about the popular content on the App market ( both in Play Store and App Store ). Is a Casual Game which is, a casual game is Rank #2 behind Social App like an Instagram or Snapchat but with deep engagement for the Game content and persuasion UX design as a Gamification method to keep the DAU ( daily active users ).

Casual Game rises because most of the User is actually, a non-Game player. They just have a small amount of time to play some Simple, and Fun game yet have a high retention because of their procrastination.

Procrastination is a bad from a productivity perspective, but from developer thoughts, that's is a value and could keep or increase DAU and spread the App or a Game.

80% Users in App market have a Simple and Casual thought, they always follow and seek and new App or Game with the biggest Trend ( For the example is a Pokemon GO, many users playing it, just because the Trend. Even they didn't play a Pokemon since Game Boy / GBC in 1998 ). Their perspective is craved a several parts for App / Game, Visual, Interface, and User Experiences. And it became a general Trend as a simple design, people mention it as a " Flat Style " but I thought that's just a lazy design without intuitive design ever.

But that's a Market, that's a Niche, and Value needed to conversion into Value and Volume and make the profit from it.

Just like Swallow, they just flying around to find a comforting nest to breed and fly away then repeat.

That's it.

If you want to hear about the " Swallow " and how to make them nesting in your ranch and breeding them. Just lay a message to me, I always respond to answer your questions and give a solution for it.

See you soon!

Thank you.

Kindest Regards.
Andri Dwijantoko Adi.
Bandung, Indonesia.