Andreza Santos

Andreza Santos, Marketing Lead | Data-Driven Strategist PROFILE As a Marketing Communications professional with over 10 years of experience, I excel in partnering with global brands to transform ideas into impactful results. My passion lies in developing innovative communication strategies that engage and convert audiences, driving measurable growth. With a proven record in leading multicultural teams and managing highperforming campaigns, I specialize in content strategy, SEO, influencer marketing, and marketing automation. I am eager to leverage my expertise to elevate brand presence and foster community engagement in a forward-thinking organization. WORK-EXPERIENCE May 2025 — Aug 2025 Influencer Partnership Executive, Voy • Achieved 200%+ more engagement on a viral influencer video by leading the co-creation process and managing the influencer relationship, directly boosting brand visibility. • Managed the end-to-end influencer marketing funnel by sourcing partners, developing creative briefs, and monitoring content performance, ensuring alignment with brand campaign goals. London, UK 2023 — Present Co-Founder, Global Career Plan • Accelerated audience growth by 400+ subscribers in 3 days by designing and launching a targeted content strategy for LinkedIn and newsletters, establishing initial market authority. Improved marketing funnel efficiency and lead generation by designing and launching an optimized landing page grounded in UX/UI best practices. • Use of AI tools (Gemini, ChatGPT, Canva AI) for content optimization and repurposing, and product optimization. • Elevated website traffic and market positioning by directing a comprehensive content marketing and SEO strategy focused on high-value keywords and audience engagement. Recife, BR Apr 2022 — Apr 2023 Marketing and Communication Lead, Landing.Jobs • Drove a 40% boost in lead acquisition and a 52% increase in candidate applications by executing a strategic content campaign that leveraged in-depth SEO keyword research and market analysis. • Enhanced global brand visibility by attracting over 2,000 participants to online events for key tech talent reports, driving the strategy for strategic promotions and community engagement. • Increased user loyalty and participation by developing and implementing a community engagement strategy using interactive content and events on the company's community. Lisbon, PT Aug 2021 — Mar 2022 Marketing and Communication Manager, VanHack • Broke company attendance records for VanHackCON 2021 by leading all event planning and marketing campaigns, resulting in unprecedented participant interaction and engagement. • Successfully increased user engagement by directing the complete rebranding of VanHack's educational services to 'Learning Hub', which involved a new content strategy and cross-functional execution. Vancouver, CA • Improved candidate satisfaction and retention by optimizing the end-to-end candidate journey, using engagement data analysis to refine communication strategies and implement targeted interventions. May 2020 – Aug 2021 B2C Marketing and Communication Lead, VanHack • Built a scalable lead generation system to find tech talents around the world and bring them to the platform. Significantly increased podcast listenership and brand recognition by revamping the VanHack Podcast, producing a new series of high-performing episodes. • Drove significant user acquisition by executing targeted paid advertising campaigns on Facebook, Instagram, and LinkedIn, increasing platform and event participation. Vancouver, CA OTHER WORK EXPERIENCE Jan 2019 — May 2021 May 2017 — Oct 2018 Feb 2017 — Jun 2018 Mar 2012 — May 2016 Talent Sourcing Lead, VanHack B2C Marketing Specialist, VanHack Marketing Team Lead, Hivecloud Marketing Coordinator, Unu Soluções Vancouver, CA Vancouver, CA Recife, BR Recife, BR MBA in Business Intelligence, Digital Marketing, and Data-Driven Strategies, Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) Graduate Degree in Digital Media Marketing and Communication, Faculdade Estácio do Recife Undergraduate Degree in Graphic Design, Instituto Federal de Educação, Ciência e Tecnologia de Pernambuco Rio Grande do Sul, BR EDUCATION 2022 - SKILLS Content Marketing Marketing Strategy and Planning Multichannel Communication Full-Cycle Marketing Campaigns Problem-Solving and Decision-Making Cross-Cultural Communication Data Analytics Performance Marketing Team Leadership and Mentorship LANGUAGES Portuguese Native English C2 Proficient - EF SET Certified Recife, BR Recife, BR