Andreza Santos

Andreza M. Santos Results-driven marketing communications professional with over 10 years of experience crafting and executing full-cycle strategies for global brands. Proven expertise in developing impactful multichannel campaigns, enhancing brand visibility, and driving lead generation in competitive markets. Adept at managing cross-functional teams, optimizing digital presence, and delivering measurable results through strategic insights and innovative content approaches. Skilled in fostering cross-cultural communication and remote collaboration to achieve business objectives for organizations worldwide CAREER SUMMARY ●​ Over 10 years of experience as a Marketing Communications professional delivering full-cycle strategies for global brands. ●​ Expertise in leading cross-functional teams and managing multichannel campaigns to achieve business objectives. ●​ Skilled in content marketing, full-stack marketing, and audience engagement to drive lead generation and brand visibility. ●​ Proficient in leveraging marketing methodologies and tools for impactful communication and strategic insights. ●​ Strong leadership, organizational, and interpersonal skills, with a proven ability to collaborate across cultures and with diverse stakeholders. WORK EXPERIENCE Influencer Partnership Executive Voy, UK (Remote) May - August 2025 ●​ Managed Influencer funnel from sourcing to content publishing and results monitoring ●​ Create briefings that connect the influencer with the brand campaign and make sure to keep an authentic voice and deliver ●​ Managed Influencer relationship with brand and agents ●​ Responsible for co-criation if the most viral influencer video for the brand, with over 200% more engagement Marketing Communication Manager Global Career Plan, Brazil (Remote)​ 2023 - Present ●​ Developed a cohesive brand identity by redesigning the website and social media profiles, resulting in a consistent digital presence and increased market recognition. ●​ Created a targeted LinkedIn and newsletter content strategy, boosting professional engagement and increasing subscribers by over 400 in just three days. ●​ Implemented a comprehensive brand and communication strategy for a new product, enhancing differentiation in a competitive market and strengthening brand coherence. ●​ Directed content marketing efforts for SEO and audience engagement, elevating website traffic and positioning the company as an industry leader. ●​ Designed and launched an optimized landing page using UX/UI best practices, improving lead generation and overall marketing funnel efficiency. ●​ Managed webinars and virtual conferences, achieving high attendee satisfaction and expanded brand engagement through technical coordination and compelling content. Marketing and Communication Lead Landing.Jobs, Lisbon, Portugal (remote) ​ - ●​ Boosted lead acquisition by 40% through a strategic content campaign that leveraged SEO and market research, increasing candidate applications by 52%. ●​ Enhanced global visibility and engagement for key tech talent reports, attracting over 2,000 participants through online events and strategic promotions. ●​ Developed and implemented a community engagement strategy on Discord, driving increased participation and user loyalty through interactive content and events. ●​ Optimized promotional strategies for a tech talent report’s data collection, significantly expanding reach and increasing engagement. Marketing and Communication Manager VanHack, Vancouver, Canada (remote) ​ - ●​ Led marketing and communication efforts across the candidate lifecycle, enhancing engagement and visibility through strategic leadership and multichannel campaigns. ●​ Optimized the candidate journey by analyzing engagement data, refining communication strategies, and implementing targeted interventions, resulting in improved satisfaction and retention. ●​ Managed VanHackCON 2021, breaking attendance records and increasing participant interaction through innovative event planning and effective marketing campaigns. ●​ Directed the rebranding of VanHack’s educational services to Learning Hub, increasing engagement with a refreshed concept, content strategy, and cross-functional execution. ●​ Introduced a 360° performance review process using 15Five software, enhancing team dynamics, fostering individual growth, and improving overall job satisfaction. B2C Marketing and Communication Lead VanHack, Vancouver, Canada (remote) ​ - ●​ Elevated the company’s digital presence with a multichannel content strategy, increasing audience engagement and strengthening brand awareness. ●​ Revamped the VanHack Podcast by producing high-performing episodes, significantly increasing listenership and enhancing brand recognition within the tech community. ●​ Led the rebranding of educational services to Learning Hub, executing marketing campaigns that boosted user engagement and sign-ups. ●​ Increased platform and event participation through targeted paid advertising campaigns on Facebook, Instagram, and LinkedIn, driving significant user acquisition. ●​ Developed a strategic communication funnel for hiring events, enhancing candidate engagement and improving event outcomes and successful hires. ●​ Produced success story videos for YouTube, showcasing candidate achievements and increasing trust and engagement with the platform. Other Work Experience Talent Sourcing Lead​ VanHack Technologies Inc (Remote)​ Jan 2019 to May 2021 B2C Marketing Specialist​ VanHack Technologies Inc (Remote)​ May 2017 to Oct 2018 Marketing Team Lead​ Hivecloud (Recife/PE)​ Feb 2017 to Jun 2018 Marketing Coordinator​ Unu Soluções (Recife/PE)​ Mar 2012 to May 2016 EDUCATION MBA in Business Intelligence, Digital Marketing, and Data-Driven Strategies Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), Online | 2022 Graduate Degree in Digital Media Marketing and Communication Faculdade Estácio, Recife, Brazil | 2013 Undergraduate Degree in Graphic Design Instituto Federal de Educação, Ciência e Tecnologia de Pernambuco, Recife, Brazil | 2006 SKILLS Core Competencies ●​ Content Marketing ●​ Marketing Strategy and Planning ●​ Multichannel Communication ●​ Full-Cycle Marketing Campaigns ●​ Team Leadership and Mentorship Technical Skills ●​ Expertise in SEO strategies, keyword optimization, and content performance analysis. ●​ Proficient in email marketing platforms (e.g., Mailchimp, Active Campaign, HubSpot) and newsletter campaign management. ●​ Skilled in UX/UI principles for designing high-converting landing pages and user-friendly digital campaigns. ●​ Experience with marketing automation tools and CRM systems to streamline lead generation and engagement. ●​ Proficient in social media management tools (e.g., Hootsuite, Buffer) for multichannel content scheduling and optimization. Soft Skills ●​ Problem-Solving and Decision-Making ●​ Cross-Cultural Communication ●​ Stakeholder Collaboration Languages ●​ Portuguese (Native) ●​ English (C2 Proficient - EF SET Certified)