Andreza Santos | Freelancer Resume

Andreza M. Santos As a Marketing Communications professional with over 10 years of experience, I partner with global brands to turn ideas into high-performing results. I thrive on building communication strategies that do more than just look good—they connect, convert, and drive measurable growth. Having worked in fully remote and multicultural environments, I specialize in crafting messages that resonate across borders. I've led teams, built content engines from scratch, and managed campaigns that delivered impactful, data-driven outcomes. My expertise covers the full marketing stack, including Content Strategy, SEO, Influencer Marketing, Marketing Automation (HubSpot, ActiveCampaign), Community Engagement, and data-driven results analysis. WORK EXPERIENCE Influencer Partnership Executive Voy, UK (Remote): May - August 2025 ● Achieved 200%+ more engagement on a viral influencer video by leading the co-creation process and managing the influencer relationship, directly boosting brand visibility. ● Managed the end-to-end influencer marketing funnel by sourcing partners, developing creative briefs, and monitoring content performance, ensuring alignment with brand campaign goals. Co-Founder Global Career Plan, Brazil (Remote): 2023 - Present ● Accelerated audience growth by 400+ subscribers in 3 days by designing and launching a targeted content strategy for LinkedIn and newsletters, establishing initial market authority. ● Improved marketing funnel efficiency and lead generation by designing and launching an optimized landing page grounded in UX/UI best practices. ● Elevated website traffic and market positioning by directing a comprehensive content marketing and SEO strategy focused on high-value keywords and audience engagement. Marketing and Communication Lead Landing.Jobs, Lisbon, Portugal (remote): Apr 2022– Apr 2023 ● Drove a 40% boost in lead acquisition and a 52% increase in candidate applications by executing a strategic content campaign that leveraged in-depth SEO keyword research and market analysis. ● Enhanced global brand visibility by attracting over 2,000 participants to online events for key tech talent reports, driving the strategy for strategic promotions and community engagement. ● Increased user loyalty and participation by developing and implementing a community engagement strategy using interactive content and events on the company's community. Marketing and Communication Manager VanHack, Vancouver, Canada (remote):- ● Broke company attendance records for VanHackCON 2021 by leading all event planning and marketing campaigns, resulting in unprecedented participant interaction and engagement. ● Successfully increased user engagement by directing the complete rebranding of VanHack's educational services to 'Learning Hub', which involved a new content strategy and cross-functional execution. ● Improved candidate satisfaction and retention by optimizing the end-to-end candidate journey, using engagement data analysis to refine communication strategies and implement targeted interventions. B2C Marketing and Communication Lead VanHack, Vancouver, Canada (remote) - ● Significantly increased podcast listenership and brand recognition by revamping the VanHack Podcast, producing a new series of high-performing episodes. ● Drove significant user acquisition by executing targeted paid advertising campaigns on Facebook, Instagram, and LinkedIn, increasing platform and event participation. Other Work Experience Talent Sourcing Lead VanHack Technologies Inc (Remote) Jan 2019 to May 2021 B2C Marketing Specialist VanHack Technologies Inc (Remote) May 2017 to Oct 2018 Marketing Team Lead Hivecloud (Recife/PE) Feb 2017 to Jun 2018 Marketing Coordinator Unu Soluções (Recife/PE) Mar 2012 to May 2016 EDUCATION MBA in Business Intelligence, Digital Marketing, and Data-Driven Strategies Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), Online | 2022 Graduate Degree in Digital Media Marketing and Communication Faculdade Estácio, Recife, Brazil | 2013 Undergraduate Degree in Graphic Design Instituto Federal de Educação, Ciência e Tecnologia de Pernambuco, Recife, Brazil | 2006 SKILLS ● ● ● ● ● ● ● ● Content Marketing Marketing Strategy and Planning Multichannel Communication Full-Cycle Marketing Campaigns Team Leadership and Mentorship Problem-Solving and Decision-Making Cross-Cultural Communication Stakeholder Collaboration Languages ● Portuguese (Native) ● English (C2 Proficient - EF SET Certified)