ANDREZA M. SANTOS
Recife, BR / -/-/ andrezamendes.com
LinkedIn: linkedin.com/in/andrezamendes | Twitter: @dezamendes
Summary
Highly organized Marketing and Communications Specialist with 5 years in the communications
field. Areas of expertise include internet marketing, content and inbound marketing, social media,
marketing planning and strategy, lead generation and team management.
Highlights
Strategic planning
Positive attitude
Exceptional problem solver
SEO knowledge
Online Media Channels
Channel strategy
Event planning
Google analytics
Focused and driven
Dedicated team player
Innovative
Social media marketing
Strategic thinker
Web 2.0 and social media
Experience
Head Editor and Project Coordinator
May 2013 to Jun 2016
Digaí － Recife, Brazil
Responsible for recruitment of the blog columnists, revised and published the blog posts,
applying SEO techniques for better results on search engines, content marketing strategy for
social media and copy writing.
Work with the strategies for creating and launching new courses and events in the Digital
Marketing and Entrepreneurship field.
Blog columnist writing about social media strategies, online behavior, content marketing
and strategies for companies to use the internet in their favor.
Significantly improve in website position in search engines, getting thousands of new visitors
and a lot of posts accomplishing page 1 on Google.
Drove subscription increase of 10-25% for several websites by writing and testing landing
page copy to increase conversions.
Marketing Coordinator
Apr 2013 to Jun 2016
Grupo FAP － Recife, Brazil
Lead the marketing team of 7 people to execute projects from over 10 brands Manage all
aspects of campaigns including SEO, SMO, PCC, Email Marketing & Youtube
Increased emails open rate from average 13% to 63% by optimizing content and headlines
Created the Brazilian Digital Marketing Meeting with over 20k participants and 29 experts in
the field.
Digital Marketing Analyst / Planner
Recife, Brazil
Apr 2012 to Jul 2013
Strategic planning, production and communication for courses and events.
Launched 11 new courses and events focused on Social Media Marketing, Facebook Marketing
and Digital Marketing for small business.
Hosted 11 events and courses bringing successful professionals in the Digital Marketing
market.
Digital Marketing Analyst
Mar 2012 to Mar 2013
Unu Soluções － Recife, Brazil
Led marketing and communications strategies, planning and content marketing, SEO,
Copywriting, Social Media and Web Analytics for clients in a variety of industries such as
education, logistics, e-commerce, tourism and digital marketing.
Developed SEO/viral-optimized content internally and for external clients including
websites, blog posts, site copy, and promotional messages.
Oversaw over 20 successful search, display, and mobile advertising campaigns, including
writing and testing ad copy Consistently increased click-through rates and ROI on PPC
advertising, driving improvements of up to 100% over prior results.
Education
MBA, Digital Marketing and Communication
Faculdade Estácio do Recife － Recife, Brazil
2013
Associate of Applied Science, Graphic Design
nstituto Federal de Educação, Ciência e Tecnologia de Pernambuco － Recife, Brazil
2006
Certifications
Inbound Marketing Certification - Hubspot
Content Marketing Certification - Hubspot
Growth-Driven Design Certification - Hubspot
Web content creation - RockContent
Content Marketing Certification - RockContent
Skills
Digital Marketing * Content Marketing * SEO * Inbound Marketing * Social Media Marketing * Email
Marketing * Marketing Strategies * Lead Generation * Web Analytics * Problem solving
Websites, Portfolios, Profiles
http://andrezamendes.com
http://linkedin.com/in/andrezamendes
