Andrew Wilz

Contact Aspen, CO. 81611- www.linkedin.com/in/andreww-7626a54 (LinkedIn) www.wilzfoto.com (Company) Top Skills Creative Writing Copywriting Field Production Andrew Wilz Lürzer's Archive: *200 Best* Photographers '23/24 + '25/26 + Digital Artists. - Director of Brand Content - Commercial Photographer - Competitive Strategy MBA Attentive listener. Creative thinker. Compassionate Human Aspen, Colorado, United States Summary Andrew Wilz Commercial Photographer | Creative Director | Founder, Alpine Roasters Aspen, Colorado Lürzer’s Archive “200 Best” Advertising Photographers Worldwide ‘23/‘24 & ‘25/‘26 “200 Best” Digital Artists Worldwide ‘24/‘25 With 20+ years in the outdoor and commercial photography industry, I specialize in creating impactful visual campaigns for global brands —blending authentic storytelling, sustainable production, and creative leadership. My work has been recognized by Lürzer’s Archive as one of the “200 Best” Advertising Photographers and Digital Artists worldwide. What I Do: Commercial Photography & Brand Content Direction Photo Art Direction, Retouching, CGI & Content Strategy End-to-end campaign execution for multi-national clients Compassionate, efficient team leadership—scaling crews to fit any project Strategic partnerships & global location expertise 1:1 commitment: For every commercial project, I support a global conservation group through a volunteer project Notable Highlights: Page 1 of 6 Veteran of the outdoor industry: World Cup snowboard, ski & Enduro MTB athlete Director of Brand Content & Creative Strategy for leading brands Awarded in Lürzer’s Archive “200 Best” series -) Deep commitment to mindful, sustainable, and regenerative practices—both in visual production and business Founder, Alpine Roasters Ltd Premium single-origin coffee roastery based in Aspen, Colorado. Building on my creative journey, I launched Alpine Roasters in Aspen, Colorado—a premium, single-origin coffee roastery rooted in regenerative agriculture, direct farm relationships, and a planetfirst ethos. We’re carbon-negative, powered by solar, and committed to delivering exceptional, traceable coffees (often by foot or bike in Aspen). Our flagship partnership with Michelin-starred Bosq Aspen launches June 2025. Let’s Connect: Whether you’re looking to elevate your brand’s visual presence or collaborate on sustainable hospitality, I bring a unique blend of creative vision, operational know-how, and a passion for positive impact. Contact:-|- www.alpineroasters.us Experience WilzFoto Principal January 2002 - Present (23 years 11 months) Earth Mindful Commercial Photography Design Page 2 of 6 Oversee all phases of commercial photography design, from concept through delivery, including content strategy, art direction, creative retouching, and postproduction. Our work is backed by comprehensive analytics, location sourcing, and execution with 16-bit color medium format hardware for unparalleled visual quality. #MakeItAmazing WilzFoto - A Dedicated Photo Design Lab Our approach begins with thorough market analysis—researching client positioning, brand awareness, demographics, and related metrics. From concept to final treatment, we customize each step: location selection, lighting design, and frame setup across media buys, with seamless client communication throughout. Driven by Expertise Led by a former World Cup athlete with a Competitive Strategy MBA, WilzFoto prioritizes authentic brand connections and sustainable production. We leverage a global network of partners and locations to deliver impactful, worldclass (International award-winning) visuals tailored to client needs—our adaptable team scales to each project, whether for large or small productions. Quality Without Compromise In an industry of multi-role creators, we focus exclusively on world-class photography. Strategic, fast, and precise—our work is crafted to deliver a competitive advantage to your brand, in a world of user-generated content. We believe discerning consumers recognize and value this difference www.wilzfoto.com Alpine Roasters Ltd Founder September 2021 - Present (4 years 3 months) Aspen, Colorado, United States Founder | Alpine Roasters Ltd Aspen, Colorado I’m the founder and hands-on operator of Alpine Roasters—exclusive coffee partner to Aspen’s only Michelin-starred restaurant, Bosq, and creator of the Alpine Lounge @ Bosq. We source regeneratively, roast on-demand, and Page 3 of 6 work directly with experimental, women-owned farms for a truly bespoke, sustainable coffee experience. Powered by solar, committed to zero waste, and driven by relationships, Alpine Roasters delivers chef-level coffee for discerning guests and culinary partners. Every cup tells a story of origin, impact, and excellence. Let’s connect if you’re passionate about coffee, sustainability, or collaboration —or join us at Bosq Aspen for an unforgettable coffee experience. www.alpineroasters.us Grey Corp | Terra Media LLC Principal 2018 - Present (7 years) Earth GreyCorp | Terra Media Project GreyCorp is a neutral, founder-led creative consultancy and production platform specializing in high-impact storytelling, visual strategy, and content leadership for global expeditions, climate documentation, and technologydriven initiatives. We combine world-class creative production with strategic communications to help clients and partners highlight emerging technologies in the Conservation space, sustainable solutions, and clean energy in the most demanding environments on earth. Our focus is on delivering competitive brand advantage and market differentiation through authentic, high-value visual assets and narrative strategy. Core Capabilities: Expedition, climate, and technology content strategy High production-value photography, video, and editorial assets Visual style and production guideline development for brand integration CMS management and legacy asset updates Analytics-driven content testing and performance reporting GreyCorp is the platform behind the Disappearing Glaciers Project and is available for partnership with NGOs, institutions, and forward-thinking brands committed to legacy, innovation, and the common good. PLANET FIRST Tree Farm at Willits BizDev Strategy- Tree Farm Page 4 of 6 2016 - 2019 (3 years) Basalt, Colorado, United States BOD member, strategic partnership development, competitive strategy analysis, market positioning for 362-unit residential/commercial real estate development. Community engagement and approval advocacy work, and the internal balancing of debt/asset management and presentation of creative alternatives to support organic growth. Continental DBC // Director of Photography NA // DP -General Tire Global December 2013 - January 2017 (3 years 2 months) *Aspen Colorado* -remote // North America (location production) Director of Photography/ DBC for both Continental Tire North America and General Tire Global. Contracted to assist as part of a team with both in-house and contract personnel with a strategic rebrand of both Conti and GT. Targeted global visual content I produced increased brand awareness by 40% across digital and print channels, aligning brand perception with updated strategic objectives. Working with all available industry information, as well as comprehensive brand statements, relative sales metrics, consumer-side metrics related to demo, and leveraging OOH data related to targeting non-endemic markets to raise consumer brand awareness... I aligned messaging with Conti's inhouse team to generate meaningful and relevant targeted content to steer the brand into the mainstream consciousness of the North American consumer set (global, for General Tire). Sourcing and utilizing relevant North American locations (some iconic, some lifestyle, all product-related), specifically chosen vehicles reflective of our target audience, and leveraging a decade and a half of commercial Outdoor Industry content production experience, I integrated Continental Tire and General Tire as a lifestyle brand, within the American marketplace. We currently are entering our third year together, with the rebrand 'For What You Do' // 'Anywhere Is Possible' campaigns, with a goal of increasing brand awareness in existing spaces, while also supporting new internal directions with Major League Fishing // Bass Pro Fishing, along with existing Page 5 of 6 sponsorships in MLS and some new racing additions, in addition to our print and digital assignments. Comprehensive ad concept design-through-execution for $2.1M ad buy across 24 industry publications (Road & Track, Car & Driver, Automobile, etc), my responsibility was to concept the ads, build the team, and shoot the ads. On deadline, on budget, every time! FrontLine Image Group Principal- FrontLine Image Group January 2003 - December 2009 (7 years) Aspen, Colorado, United States Founder of FrontLine Image Group. Stock/Assignment photography, photographer services management of 4 other photographers, group archive management, image-distribution, content licensing, production estimation, equipment procurement, maintenance, travel, budget, project management, web design/build. Conclusion: Managing creatives was a unique experience, but my passion was highlighted in creating on my own. FLI was dissolved and WilzFoto was prioritized. Education University of Northern Colorado Marine Biology and Biological Oceanography · (1992 - 1996) Self Directed Master of Business Administration - MBA, Business Strategy · (2017 - 2019) Page 6 of 6