Andrew Tricker

Andrew Tricker Seasoned PGA qualified Golf Professional and Golf Director with 20+ years experience in the sector, entrepreneurial flair and expertise in coaching. ! Illovo, Johannesburg, South Africa ! - ! in/trickerandrew ! - Professional Profile A Golfing expert specialising in driving profitable growth in this competitive sectors through prebuilding customer loyalty and business development. An innovative strategist who has successfully managed marketing projects that have enhanced brand impact and visibility. Commercially astute and entrepreneurial with an instinct for identifying and maximising new business opportunities. Renowned as a motivational and inspirational coach capable of training and developing championship winning golfers. Career Summary ! Business Owner ! Gofland - Online Golf Coaching 2020 – Present KEY ACHIEVEMENTS • Established a stellar track record as a successful coach who has taught and mentored championship winning golfers • Development of lesson plans and writing of lesson content for various programs • Established and built an online golf coaching business RESPONSIBILITIES • All business administration duties • Lesson plans for students • Writing of content for videos • Video production • Content writing and delivery of webinars • Digital marketing and branding/Graphic Design/ Animation/Web design ! Senior Instructor ! MIGA - Michael International Golf Academy 2019 – 2020 KEY ACHIEVEMENTS • Established a stellar track record as a successful coach who has taught and mentored championship winning golfers • Development of lesson plans and writing of lesson content for various programs • Mentoring of fellow professionals to help improve coaching skills RESPONSIBILITIES • Coaching various skill levels of golf players using Video Analysis, Trackman Radar, Swing Catalyst, Golf Biodynamics 3D and Sam Putt Lab to sharpen their skills through consistent assessment • Assessing the performance of golfers with regard to technical training and on course skills development • Preparation of reports for students, parents and clients • Custom fitting golf equipment for players to suit their needs and to ensure optimum performance • Preparation of content and delivery of presentations for all golfers in the program ! Golf Coach/Assistant Director/Club Fitter ! The Wanderers Golf Club 2014 – 2019 KEY ACHIEVEMENTS • Established a stellar track record as a successful coach who has taught and mentored championship winning golfers in the Gauteng region and junior golfers who are now playing provincial golf and competing in and winning junior golf tournaments countrywide • Played an instrumental role in increasing the revenue of the golf shop by 40% per annum and drawing more business by introducing new golfers to the game RESPONSIBILITIES • Coaching various skill levels of golf players using video and Trackman Radar to sharpen their skills through consistent assessment • Using vast knowledge of the club to assist the golf director with operations including managing the golf shop, setting up the course for tournaments as well as staff management and training • Utilising entrepreneurial acumen to assist with growing the customer base, developing business plans and implementing growth strategies • Custom fitting golf equipment for players to suit their needs and to ensure optimum performance ! Golf Coach/Club Fitter/Event Manager ! The Golf Racket 2012 – 2015 KEY ACHIEVEMENTS • Leading the development innovative brand awareness strategies for Wilson Staff Golf equipment resulting in an increase in sales and introduction of new players to the brand RESPONSIBILITIES • Fully accountable for the management of various promotional events with the primary focus on strengthening relationships whilst generating new business leads • Directing all marketing activities, setting up branding to ensure optimal exposure at events and advertising • Providing custom fittings for numerous players, custom club fitting and coaching ! Golf Coach ! Graeme Francis Golf Academy 2009 – 2014 KEY ACHIEVEMENTS • Established a reputation for coaching championship winning players and provided lessons to some Sunshine Tour players • Successfully built and maintained a large network and client base RESPONSIBILITIES • Providing coaching for golfers of all skills and levels, including group and individual lessons • Marketing the academy and other teachers, advising senior management on business strategy and implementing business plans ! Director/Golf Coach ! Performance Golf 2010 – 2012 KEY ACHIEVEMENTS • Spearheading the establishment of several successful courses resulting in the development of a large client base RESPONSIBILITIES • Developing and implementing a business plan that led to the establishment of a new golf business specialising in coaching and club fitting • Fully accountable for all finances including payroll, budget management, debt and credit management and drawing up financial statement • Utilising design expertise to create advertising and marketing material which included brochures and the company logo ! Golf Coach ! Intro Golf 2002 – 2008 KEY ACHIEVEMENTS • Lead the development of various coaching methods specific to teaching junior golfers paving the way for taking the sport to children at schools RESPONSIBILITIES • Conceptualising and creating and manual for coaching, managing and developing young players and growing the game of golf among juniors • Teaching children between the ages of 5 and 12 including marketing the program to various schools and training other coaches Education 2011 ! Bachelor of Commerce ! UNISA ! Diploma in Professional Golfing ! PGASA ! Diploma in Computer Graphics and Animation ! Damelin ! CFA Candidate Level 1 2010 1998 Competencies ! IT Skills Microsoft Office ! ! ! ! ! Jonas Software ! ! ! ! ! Adobe C6 Package ! ! ! ! ! ! Languages English ! ! ! ! ! Professional Associations Professional Golfers Association of South Africa (Full Member) ! Other Skills Trackman Radar ! Swing Catalyst ! Sam Putt Lab ! Golf Biodynamics 3D ! Phil Kenyon Level 1 Putting Coach ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !