Andrew Panares

My name is ANDREW, I have over 15 years working in Corporate BPO companies here in the Philippines as a customer service and technical support representative for known companies in the US such as AT&T, Dell, HP, Bose and more. 

I am a freelance Facebook ads media buyer and social media manager, I gain my skills and experience in digital advertising especially in Facebook media buying via paid online courses, on the job trainings and internships. 

My background in graphic design is one of my strengths as well as social media management and content creation. I have multiple skills when it comes to lead generation and digital Marketing. It is my passion for continuous growth and learning. I believe that my knowledge and skills are some of the qualifications that will help your business grow.  

One of the significant challenges I faced was experiencing content ideas block and struggling to meet deadlines.

To overcome this challenge, I implemented brainstorming techniques to generate new ideas. I research trending topics, competitor contents, and popular social media hashtags to gain insights into what audiences are interested in. I engage directly with the audience through comments, polls, or Q&A sessions to understand their interests and content preferences.

As a Result: I effectively overcome content ideas block and consistently generate fresh, engaging content. Consistent content creation with improved quality and adherence to deadlines. 

Outside work, I am passionate about cooking and baking. I am a food enthusiast, I constantly explore new flavors, techniques, and cuisines. This translates to a creative approach to problem-solving and my willingness to experiment with new ideas in the workplace. 

My goal is to have a long-term business, long term Relationship with my clients to increase their revenue. 

As a Facebook Media Buyer, I focused on the following: 

Campaign Development and Management

Data Analysis and Optimization

Conversion Tracking and Reporting

As a Facebook Media Buyer, I prioritize:

Client's Goals: 

Campaign Objectives, brand awareness, website traffic, lead generation, or sales. 

Target Audience: Who are we trying to reach? Demographics, interests, behaviors. 

Client Expectations: What success metrics are important to them? Cost per acquisition CPA for sales or website traffic volume?

Market Research and Competitor analysis: 

Market landscape, Audience Insights.

Campaign Set up and Budget Allocation: 

Campaign Structure, bidding strategy, starting budget, 

Client Budget, campaign goals, industry benchmarks, Learning phase. 

Skills: 

Facebook Ads, Social Media advertising, Marketing and advertising, conversion rate optimization, audience targeting, campaign management, data analysis. 

Additional skills: 

Facebook Pixel Set-up & tracking, Retargeting Ads, Lookalike audiences, A/B testing, Copywriting for Ads, Landing Page design and Optimization, E-commerce marketing, Google and Tiktok Ads. 

Other skills: 

Social Media Management

Marketing Strategy

Content Creation

Please check on my resume and portfolio links below:  

Resume: https://bit.ly/3RYEMTU

Portfolio: https://bit.ly/3vjjo3X 

You may also schedule a free discovery call: https://calendly.com/andydigitals