Andrew Liu

Andrew Liu- - Experience Senior Paid Media Manager Luxury Presence - SaaS Sep 2021 - Present - Overseeing lead generation campaigns for over 200+ real estate clients on Meta, LinkedIn, and Google Ads, while supervising 2 onshore and 4 offshore team members. - Developing, executing, optimizing, and reporting on lead generation campaigns with a focus on acquiring online home buyer and seller leads. - Actively enhancing lead generation campaigns to boost lead volume and reduce the cost per lead for our real estate clients. - Utilizing various business tools, including Salesforce, Asana, Hubspot, Google Analytics, Google Tag Manager, Looker Studio, Spyfu, and Semrush. - Collaborating with the Product team to create and optimize conversion-focused landing pages, as well as fine-tuning our client's websites and incorporating new features for optimal performance. Senior Analyst, Strategic Advertising Sprinklr - SaaS Dec 2018 - Present (2 Years 6 Months) - Executing and analyzing marketing campaigns across multiple industries on various social platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube and Snapchat. - Optimize campaigns to maximize key KPI's for brand awareness, consideration and conversion. - Developing test & learn roadmaps for creatives, audience targeting and new channels for current clients. - Creating client-facing reports on campaign performance insights and optimization recommendations to stakeholders on a weekly, monthly and quarterly basis. - Leveraging client success best practices to promote Sprinklr Ad Tech, balancing adoption of new AI/ API features and driving top performance for clients. - Clients: Sonos, Universal Home Theater, PerkinElmer Media Planner, Paid Social Speaq Social Sep 2016 - Dec 2018 (2 Years 4 Months) - Implemented and executed full funnel paid social campaigns across various industries. - Developed media plans throughout various social platforms such as Facebook, Instagram, Twitter, and Snapchat. - Conducted reports on campaign performance based on client's KPIs and optimizations to increase performance and efficiencies. - Clients: Hello Kitty (Sanrio), Octopus Restaurant Group, Everleigh Clothing, Wagyushop.com, EMC Restaurant Group Education General Assembly Digital Marketing, Marketing 2017 - 2017 California State Polytechnic University-Pomona Bachelor of Science (B.S.), Hospitality/Restaurant/Tourism Management 2010 - 2014