Andrew John Drummond

ANDREW DRUMMOND Content Writer -(- andrewdrummond.journoportfolio.com Duevej 90 3th, 2000 Frederiksberg, Denmark WORK HISTORY Linkfire, Copenhagen, 2019 - Pres // Part-Time Content Writer A music marketing SaaS firm, whose smart links receive one billion visits annually. Producing SEO-optimized blog articles (incl. keyword research). Formats include product updates and listicles. Since the blog's launch in March, we've ranked on Google's first page for 5 new keywords, contributing to a 48% increase in organic search leads from Q1 to Q2. Curating a weekly newsletter of marketing tips for 20k+ subscribers—keeping the company in regular contact with its free tier users. I select material from a wide range of industry sites, podcasts, and vlogs. Writing and proofing SoMe, in-app product tours, and email campaigns. Interviewing DIY artists for filmed customer success stories. Working in Wordpress, Mailchimp, Google Analytics, Jira, Canva, and G Suite. A Drummond IVS, Copenhagen, 2014 - 2019 // Founder & Copywriter My own copywriting business, through which I freelanced for UK agency Nevado Ltd. Wrote synopses of live events for a US- and UK-wide network of ticket sites. This original content gave us the ability to compete against larger ticket sites (who make use of press material) on search. I covered everything from Broadway musicals to stand-up comedy. Managed daily admin tasks related to the import of ticket partners’ data sets. Comundu, Copenhagen, 2016 // Content Creation Intern An app start-up who built a social platform for European hostels. Produced in-app content and social posts aimed at the app’s user base of backpackers. Created expert articles on the travel industry targeting hostel owners. EDUCATION Malmø University, SE, 2017 - 2019 Media & Communication MA Keele University, UK, 2008 - 2011 English Literature & History BA ABOUT ME I live in Copenhagen with my Danish girlfriend Ida. We're usually found with our noses buried in books, or phones pointed at our dangerously photogenic cats. I also meet up with fellow internationals to play football and grumble about Danish vowel sounds.