Andrew Cuthbert
CONTACT
12 Eikenhof, 283 Main Road,
Claremont
Cape Town
South Africa
WORK
EXPERIENCE
Content Kraal
E-mail:
-Phone:-
Apr 2016 — Present
Writer & Co-founder
Content writing company. We provide well-written content that people want to read, no
matter the medium. We write a wide range of content including blog posts, web and
print copy, internal communication, press releases, social media, leaflets and flyers.
EPIK (English Program in Korea)
Mar 2017 — Mar 2018
Guest English Teacher
Taught English as a Foreign Language at four middle schools.
Planned and prepared unique lessons every week.
Helped students in middle school with basic English language skills and production.
GQ Magazine South Africa
Apr 2016 — May 2016
Editorial Intern
Interned at GQ Magazine South Africa. Researched and published editorial content
across print anddigital.
Lobster Ink
Feb 2016 — Apr 2016
Educationist / Scriptwriter
Was responsible for conceptualising, writing, editing, and proofreading e-learning video
scripts and educational material for a range of clients in the hospitality industry.
Clients included Intercontinental Hotels Group and Dubai Department of Tourism and
Commerce Marketing.
FCB Cape Town
Oct 2015 — Nov 2015
Copywriting Intern
Worked on accounts such as Engen, Corner Bakery, Richelieu, BMW, and Distell.
Wrote point-of-sale, online banner, press release, pro-active, and editorial copy.
Sledgehammer Studio
Jan 2015 — May 2015
Co-founder
Started up a small video production company with partner. Worked on corporate video
production, including clients such as Transport for Cape Town.
Created and designed Sledgehammer Studio's Corporate Identity.
Conceptualised videos for TCT, and was involved in production process from start to
finish. This included storyboarding, presenting to client, videography and final editing of
video project.
Lowe & Partners South Africa
Andrew Cuthbert
Jul 2014 — Aug 2014
1
Intern
Learned the workings of an agency, gaining experience and published work on accounts
in client service, strategy, and creative.
Clients included Hansa, White Star, and the Organ Donor Foundation.
EDUCATION
Honours Degree in Media Theory
& Practice
2014 — 2014
University of Cape Town
Studies focused on media markets, strategies, and branding.
Creative project researched, conceptualised, and created a beer brand.
This included:
- Brand design (labels, website, booklets, promotional video, advertising, photography)
- Strategic market research and creative rationale
Graduated with distinction.
Bachelors Degree in English
Language & Literature, Media &
Cultural Studies
2011 — 2013
University of KwaZulu-Natal
Focused on cinema and television studies, learning the aesthetics and principles of
cinematography. Studied new media, public relations and advanced cultural studies.
English Literature courses included creative writing, postmodernism, gender, period,
genre, and South African literature.
Earned Dean's Commendation for degree.
Matric
— 2009
Roseway Waldorf School
Matric Certificate
Andrew Cuthbert
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