CESAR ANDRES ESCOBAR SANDOVAL
WEB PROJECT MANAGER / WEB CONSULTOR
Bogotá, Colombia.
Mobile / WhatsApp: -
E – Mail:-Web: http://www.andresescobar.xyz
Linkedin: https://www.linkedin.com/in/andres-escobar-consultor-web/
Facebook: http://www.facebook.com/andresescobars
Instagram: @andresescobars
Twitter: @andresescobars
PROFILE
Web Project Manager and Web Consultor. Experience in the Internet world in all its aspects
(Administrative, Design, UX, UI, Development, Creation of New Products, Social Media, SEM, SEO,
Commercial, Press Communications (RRPP), Marketing, Human Resources, Legal, etc.) +20 years
experience and training in analysis, study, design, structuring, planning, projection, development,
commissioning, marketing, administration, direction and control of multimedia products and
projects with focus on Internet, social media and digital marketing. Management multidisciplinary
groups. 20 years of experience in management, commercialization and advisory in marketing and
brand positioning with products, services and advertisement (Digital marketing, Graphic design,
Internet, Social Media, Press, Communications, Photography, Merchandising, Events, Catering,
Impression, among others) for different companies.
WORK EXPERIENCE
Web Project Manager and Web Consultor. Digital magazine of entertainment (October
2021 – To date).
Project Manager and Independent Web Consultant for several clients. Management of
programming groups for web applications in different languages. Administration of digital marketing
services, information funnels.
Chief Editor / e-Go Magazine. Digital magazine of entertainment (October 2010 – To
date). (www.revistae-go.com)
In charge of managing and controlling over all the magazine processes
Achievements:
Good brand positioning only with daily impulses on social networks. Management of physical and
virtual resources. Creation, development and supervision of content and alternative strategies in
social networks. Marketing and sales. PR with Journalists and managers of various companies.
General Manager / Strategic Web Ltda. BTL Company (January 2000 – June 2020).
(www.strategicweb.com.co )
Achievements:
Develop effective digital marketing strategies for brand and event disclosure, involving User
Experience (UX), User Interface (UI), social networks, SEO, SEM, Mailing, Newsletters, Blogs,
Communications, Free Press, Landing pages, Webpages, CRM, among others.
Increase Public Relations and Communications for activate specific brands and products.
Sales of merchandising products differentiators for special customers.
Troubleshooting web page recovery with third-party managed domains and hosting.
CEO / 3G Magazine. Digital magazine of general content (February 2008 – January 2011).
In charge for directing, managing and controlling all the activities in the magazine.
(www.revista3g.com)
Achievements:
Create, structure, organize, direct, manage and control 3G Magazine. Development of micro sites
for the same website. Design, elaboration and production of written content, graphics, sound and
web programming for the magazine. Troubleshooting issues related to the portal and its hosting.
Management of physical and virtual resources. Creation, development and supervision of content
and alternative strategies in social networks. PR with Journalists and managers of various
companies.
Content coordinator: Bogota Chamber of Commerce, Convention and Visitors Bureau for
the tourist portal esBogota.com. (July 2010 – October 2010). In charge of managing and
controlling all content creation processes within the website www.esbogota.com
Achievements:
Creation, development and supervision of content and alternative strategies in social networks.
Keep the portal in place before its closure with increased visitors on the portal and followers on
social networks. Troubleshooting connectivity, navigation, server space, loading time and visual
page presentation, among others. Public Relations with commercial establishment’s owners for
sending information, feedback and subsequent marketing.
Content coordinator – account executive: Dasigno SAS for the tourist website
esBogota.com. (March 2010 – june 2010). In charge of directing, managing and controlling all
content creation processes within the website www.esbogota.com
Achievements:
Put the website as direct competence of Vive.in, goguiadelocio.com.co. Implementation of
communication strategies to generate traffic, using social networks and brand activations at
different events. Drive changes within the account structure to optimize content delivery times.
Public relations with owners of commercial establishments for the sending of information, feedback
and subsequent marketing.
Internet Technical Director El Espectador Newspaper, Cromos and Shock Magazines
(Febraury 2005 – Febraury 2007). In charge of creating, directing, managing and controlling the
Internet Technical Area that operated the company's websites. (www.elespectador.com
www.cromos.com.co www.shock.com.co www.celutengo.com).
Achievements:
Create, structure, organize, direct, manage and control the Internet Technical Area.
Management, direction and control of websites.
Analyze, design, structure and launch WAP, SMS and Microeditions services for mobile cellphones
of all three media as an alternative product (New Technologies) for news disclosure and additional
revenue collection. We pioneered in Colombia with this service, surpassing El Tiempo newspaper.
Development of products for sale and digital marketing of the three media.
Planning and teamwork with editors, writers and practitioners for the update of information in
each of the sections of El Espectador.com.
Excellent management of the public relations with clients, suppliers and involved personnel during
the development and growth of the three medias.
Web Master. El Espectador Newspaper (September 2001 – February 2005). In charge of the
redesign, restructuring, adequacy, maintenance, content, administration and commercial support
of the website of the newspaper El Espectador, in addition to give technical supporting the websites
of the Cromos and Shock magazines.
Achievements:
Preparation and adaptation of news and editorial content for the website.
Improved the positioning of websites with last-minute information publishing, including searching,
verification, editing and publishing texts with images. The growth in visits was about 120% on each
website.
Redesign of El Espectador website, based on the new logo, improving loading time and
optimization of the space on the server.
Design and total development of website El Espectador Deportes.
Development of microsites for various sections of the newspaper, developing graphic and
connectivity elements, as well as the assembly of sections, buttons, browsers, texts, banners,
presentation films and published on the network.
Troubleshooting connectivity, navigation, server space, load time and visual page issues.
Floan’s Alimentos & Bebidas. Administrative and Project Advisor (1994 – 1999)
Design of Strategic and Marketing Plans for different product lines, financial analysis and
projections, control of the administrative process and customer maintenance. Development of new
products, as well as advertising products such as flyers and posters. Inventory control functions,
supervision of operational personnel and assistance in the administrative area.
Achievements:
Troubleshooting of failures in financial resource management, production and maintenance costs.
Task organization in production and distribution areas.
Solution of administrative problems (deliveries delays, lack of raw materials, distribution of
machinery and equipment, internal communication between employees - management, tools for
administrative and productive work, among others).
Development of the company's strategic plan (goals, short and long term objectives).
Research and Benchmarketing with feasibility analysis of product development that entered to
market. Advertising strategy development with appropriate advertising design to attract
customers.
COMPUTER SKILLS
•Microsoft Office (Word, Excel, Power Point, Publisher, Outlook).
•Corel Draw and Corel Photo Paint.
•Adobe Photoshop, Premiere, Fireworks, Dreamweaver, Flash, In Design, Illustrator.
•Internet and Social Media (Facebook, Twiter, Instagram, etc.)
• Content management system (CMS) on Joomla and Wordpress platforms.
EDUCATION
Specialization: Multimedia Creation (1 year). Universidad de los Andes. Bogotá 2002. Title
“Especialista en Creación Multimedia”- “Specialist in multimedia creation”.
University: Financial and System administration (10 semesters) Fundación Universitaria Agraria de
Colombia “Uniagraria”, 1999. Bogotá. Title “Administrador Financiero y de Sistemas”- “Financial
and system administrator”.
Industrial Design (2 semesters). Universidad “Jorge Tadeo Lozano”. 1992. Bogotá.
High School: Colegio Gimnasio del Norte 1991. Bogotá.
English: Lecture and comprehension 90%. Oral and written 70%
Courses
Financial Mathematics. Sena. 2000. Bogotá
Macromedia Flash and Dreamweaver MX 2004. Adobe Consulting. 2005. Bogotá
Programming in PHP. Adobe Consulting. 2005. Bogotá
Programming in C#. Compuaulas. 2006. Bogotá
Website Services. Compuaulas. 2007. Bogotá
Microsoft ADO. Compuaulas. 2007. Bogotá
Project management. Sena 2007. Bogotá.
HOBBIES AND LEISURE
Photography
Cars (mechanic)
Technology
Music Lover
Movies
Traveling
Drawing - Design – Woodwork
Cordially,
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CESAR ANDRES ESCOBAR SANDOVAL
C.C-
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