Andreea Mihaescu

+40​ ​-- Andreea​ ​Mihaescu Former​ ​startup​ ​founder​ ​with​ ​over​ ​10​ ​years​ ​of​ ​work​ ​experience​ ​mostly​ ​concentrated​ ​in​ ​marketing, with​ ​exposure​ ​to​ ​business​ ​operations. My​ ​main​ ​focus​ ​is​ ​digital​ ​marketing​ ​strategy,​ ​designing​ ​and​ ​implementing​ ​online​ ​and​ ​O2O campaigns​ ​across​ ​the​ ​North​ ​American​ ​&​ ​European​ ​market,​ ​with​ ​some​ ​experience​ ​in​ ​B2C,​ ​in​ ​Asia. EXPERIENCE Veeam​ ​Software​ ​—​ ​Digital​ ​Marketing​ ​Manager,​ ​North​ ​America November​ ​2016​ ​-​ ​Present Part​ ​of​ ​a​ ​global​ ​marketing​ ​team​ ​responsible​ ​for​ ​demand​ ​generation​ ​campaigns​ ​for​ ​Veeam Software. ● Providing​ ​online​ ​strategy​ ​and​ ​planning​ ​for​ ​all​ ​core​ ​digital​ ​teams​ ​-​ ​PPC,​ ​Paid​ ​Media​ ​and SEO; ● Responsible​ ​with​ ​setting​ ​year-ahead​ ​digital​ ​KPIs​ ​matching​ ​historical​ ​data​ ​and​ ​in​ ​line​ ​with business​ ​goals​ ​and​ ​growth​ ​strategy; ● Reporting​ ​(QBR/Monthly)​ ​on​ ​KPIs​ ​achievement​ ​timeframe​ ​and​ ​setting​ ​up​ ​next​ ​steps according​ ​to​ ​YtD​ ​results; IBM​ ​—​ ​Digital​ ​Marketing​ ​Strategist,​ ​Europe November​ ​2015​ ​-​ ​November​ ​2016 Leading​ ​a​ ​team​ ​of​ ​8​ ​digital​ ​marketers​ ​from​ ​specific​ ​regions​ ​(Nordics,​ ​Benelux,​ ​DACH,etc)​ ​across different​ ​business​ ​units​ ​and​ ​providing​ ​strategy​ ​for​ ​demand​ ​generation​ ​campaigns​ ​in​ ​Europe ● Responsible​ ​for​ ​strategy​ ​and​ ​implementation​ ​of​ ​digital​ ​marketing​ ​campaigns​ ​for​ ​Security, MSP,​ ​Commerce​ ​and​ ​Retail​ ​business​ ​units; ● Acting​ ​as​ ​a​ ​Subject​ ​Matter​ ​Expert​ ​on​ ​User​ ​Experience​ ​&​ ​Mobile​ ​Marketing​ ​by​ ​providing guidance​ ​on​ ​strategy,​ ​defining​ ​KPIs​ ​and​ ​measuring​ ​results​ ​to​ ​local​ ​teams; ● Set​ ​up​ ​experiments​ ​and​ ​A/B​ ​testing​ ​to​ ​ensure​ ​maximization​ ​of​ ​ROI; Key​ ​Achievements: ● ● ● increased​ ​engagement​ ​rate​ ​on​ ​campaign​ ​landing​ ​page​ ​by​ ​2%,​ ​QoQ; decreased​ ​bounce​ ​rate​ ​by​ ​5%,​ ​YoY; doubled​ ​time​ ​on​ ​page​ ​after​ ​optimizing​ ​the​ ​user​ ​experience​ ​and​ ​buyer’s​ ​journey. Google​ ​-​ ​Account​ ​Manager June​ ​2014​ ​-​ ​November​ ​2014​ ​(Temp) ● Working​ ​with​ ​a​ ​portfolio​ ​of​ ​20+​ ​clients​ ​in​ ​the​ ​classifieds​ ​segment​ ​to​ ​ensure​ ​maximum​ ​ROI from​ ​Google​ ​campaigns​ ​(AdWords,​ ​YouTube)​ ​in​ ​line​ ​with​ ​their​ ​business​ ​goals; ● Analyzing​ ​performance,​ ​optimization​ ​needs​ ​and​ ​step​ ​by​ ​step​ ​action​ ​plan​ ​for​ ​client campaigns; ● Providing​ ​Google​ ​products​ ​training​ ​(one​ ​to​ ​one​ ​or​ ​one​ ​to​ ​many); Swapr​ ​-​ ​Co-Founder​ ​&​ ​Business​ ​Developer June​ ​2014​ ​-​ ​September​ ​2015 Swapr​ ​is​ ​a​ ​mobile​ ​app​ ​I​ ​co-founded,​ ​and​ ​for​ ​which​ ​I​ ​recruited​ ​a​ ​designer​ ​and​ ​a​ ​developer​ ​as​ ​part of​ ​the​ ​core​ ​team,​ ​aimed​ ​to​ ​allow​ ​women​ ​to​ ​swap​ ​clothes.​ ​The​ ​app​ ​is​ ​up​ ​and​ ​running​ ​and​ ​available in​ ​App​ ​Store,​ ​after​ ​taking​ ​part​ ​in​ ​TechHubs’s​ ​MVP​ ​Academy​ ​pre-acceleration​ ​program. ● Mainly​ ​responsible​ ​for​ ​research​ ​on​ ​addressable​ ​market​ ​size​ ​and​ ​nding​ ​the​ ​right​ ​mix​ ​of people​ ​for​ ​product​ ​development; ● Activities​ ​included​ ​customer​ ​validation,​ ​pitching​ ​at​ ​startup​ ​events​ ​all​ ​across​ ​Europe​ ​and creating​ ​awareness​ ​to​ ​gain​ ​investor​ ​interest; Neogen​ ​-​ ​Online​ ​Marketing​ ​Manager May​ ​2012​ ​-​ ​May​ ​2015 Moved​ ​from​ ​BTL​ ​&​ ​PR​ ​responsibilities​ ​to​ ​managing​ ​the​ ​online​ ​department​ ​of​ ​BestJobs.ro,​ ​the leading​ ​job​ ​board​ ​in​ ​Romania​ ​and​ ​Neogen’s​ ​strongest​ ​asset. ● ● Planning​ ​and​ ​implementing​ ​Google,​ ​Yahoo,​ ​Facebook​ ​&​ ​LinkedIn​ ​advertising​ ​campaigns for​ ​all​ ​Neogen​ ​projects​ ​(BestJobs,​ ​RidersOn,​ ​Zumzi,​ ​Kolektiva,​ ​CeeVee)​ ​in​ ​order​ ​to achieve​ ​the​ ​best​ ​conversions​ ​within​ ​given​ ​budget. Setting​ ​up​ ​quarterly​ ​marketing​ ​plan​ ​and​ ​ensuring​ ​the​ ​key​ ​objectives​ ​are​ ​met​ ​for​ ​every business​ ​direction. Key​ ​accomplishments: ● increased​ ​job​ ​applications​ ​through​ ​our​ ​mobile​ ​app​ ​by​ ​166%​ ​YOY; ● increased​ ​number​ ​of​ ​job​ ​postings​ ​by​ ​over​ ​50%,​ ​YoY​ ​through​ ​online​ ​marketing​ ​campaigns for​ ​recruiters; ● drove​ ​almost​ ​2​ ​mil.​ ​views​ ​&​ ​9​ ​mil.​ ​impressions​ ​on​ ​YouTube​ ​in​ ​a​ ​6mo​ ​span​ ​with​ ​an average​ ​CPV​ ​of​ ​0.01​ ​EUR​ ​(Facebook​ ​&​ ​YouTube​ ​Ads); Neogen​ ​-​ ​PR​ ​Executive November​ ​2011​ ​-​ ​May​ ​2012 Acting​ ​as​ ​an​ ​in-house​ ​PR​ ​person,​ ​I​ ​was​ ​mainly​ ​responsible​ ​with​ ​offline​ ​events​ ​and​ ​creating​ ​& maintaining​ ​a​ ​relationship​ ​with​ ​journalists. ● ● Communication​ ​internal​ ​job​ ​market​ ​stats​ ​in​ ​line​ ​with​ ​industry​ ​trends​ ​to​ ​ensure​ ​press coverage​ ​(online​ ​and​ ​TV),​ ​then​ ​following​ ​up​ ​on​ ​news​ ​articles; Key​ ​event​ ​planning​ ​such​ ​as​ ​conferences​ ​(Social​ ​Media​ ​Conference,​ ​2011,​ ​BestJobs Grow,​ ​2013)​ ​or​ ​BestJobs​ ​Academy,​ ​a​ ​career-guidance​ ​program​ ​for​ ​senior-year​ ​students EDUCATION HubSpot​ ​Academy—Various​ ​online​ ​certifications September​ ​ ​2016​ ​-​ ​Present Inbound​ ​Certified​ ​Professional,​ ​Content​ ​Marketing​ ​Certification,​ ​etc MVP​ ​Academy,​ ​Startup​ ​Accelerator February​ ​2015​ ​-​ ​June​ ​2015 Participated​ ​in​ ​the​ ​acceleration​ ​program​ ​with​ ​my​ ​startup,​ ​Swapr. Key​ ​areas​ ​of​ ​focus​ ​-​ ​user​ ​experience,​ ​target​ ​market,​ ​pitch​ ​perfection​ ​and​ ​business​ ​plan​ ​design Google​ ​Fundamentals​ ​and​ ​Advanced​ ​Display​ ​Certificate 2014 Business​ ​Mentoring​ ​Program,​ ​INSEAD​ ​via​ ​Maastricht​ ​School​ ​of​ ​Management Romania 2012 BMP​ ​is​ ​an​ ​intensive​ ​program​ ​for​ ​business​ ​mentoring​ ​and​ ​entrepreneurship​ ​development​ ​supported​ ​by professors​ ​from​ ​Martin​ ​Trust​ ​Center​ ​for​ ​MIT​ ​Entrepreneurship​ ​and​ ​INSEAD.​ ​The​ ​program​ ​is​ ​developed following​ ​the​ ​initiative​ ​of​ ​the​ ​Post-Privatization​ ​Foundation​ ​with​ ​the​ ​support​ ​of​ ​Maastricht​ ​School​ ​of Management​ ​Romania. BA,​ ​Faculty​ ​of​ ​Psychology,​ ​“Titu​ ​Maiorescu”​ ​University October​ ​2010​ ​-​ ​June​ ​2011 One​ ​year​ ​of​ ​BA​ ​program​ ​in​ ​Psychology Volunteer​ ​work​ ​at​ ​a​ ​center​ ​for​ ​children​ ​with​ ​Autism​ ​Spectrum​ ​Disorder MA,​ ​Faculty​ ​of​ ​Journalism​ ​and​ ​Mass​ ​Communication​ ​Studies,​ ​University​ ​of​ ​Bucharest October​ ​2008​ ​-​ ​July​ ​2010 Master​ ​of​ ​Arts​ ​Degree​ ​in​ ​Journalism​ ​and​ ​Mass​ ​Communication BA,​ ​Faculty​ ​of​ ​Journalism​ ​and​ ​Mass​ ​Communication​ ​Studies,​ ​University​ ​of​ ​Bucharest October​ ​2005​ ​-​ ​July​ ​2005 Bachelor’s​ ​Degree​ ​in​ ​Journalism Honor​ ​&​ ​Awards 2nd​ ​Place​ ​-​ ​Most​ ​Influential​ ​Women​ ​-​ ​Central​ ​European​ ​StartUp​ ​Awards ​ ​September​ ​2015 The​ ​Central​ ​European​ ​Startup​ ​Awards​ ​is​ ​a​ ​series​ ​of​ ​events​ ​in​ ​the​ ​CEE​ ​countries,​ ​to​ ​recognize and​ ​celebrate​ ​the​ ​entrepreneurial​ ​spirit​ ​and​ ​startup​ ​ecosystems​ ​of​ ​this​ ​colourful​ ​and​ ​diverse region. http://centraleuropeanstartupawards.com/shortlisted-romania