Andrea Zweig Wagner

I have 25 years of experience in branding and marketing (traditional, digital, sponsorships, grassroots, etc.), and product and packaging development, having spent half my career in Retail (HEB, Kroger, Save-A-Lot) and half in CPG (P&G, Ricos, Golden Platter Foods/PlantMade).

I currently have a multi-dimensional branding & marketing consultation practice, helping companies to successfully build & launch strong brands & products. Before this role I served as VP of Marketing & Sponsorships at Ricos, where I executed the company’s first brand launch and built out several sports sponsorships. Prior to that I led Private Brands & Marketing at Save-A-Lot (55% private brands), and I established the first Corporate Brand Management team for Kroger’s Private Brand business. Prior to that I was asked to build HEB’s first Own Brand team in Mexico.

Separately, with the ever-changing consumer I am always focused on bringing innovation to the way brands engage with customers. I especially value a strong brand as a key tool in winning consumers’ minds and hearts. I also appreciate the importance of collaborating across a matrix organization working together with other teams to meet an objective. Lastly, I appreciate that a leader is only as successful as his/her team and I put a lot of energy into building, developing and coaching individuals and teams.

Lastly, I am energetic, passionate, positive and fun to work with!