Andrea Shelton

ANDREA CONTENT P E R S O N A L MARKETING P R O F I L E Critical thinker with broad-based expertise in operations, marketing, product launches, business development, event management, public speaking, and social programs. Highly motivated, specializing in agile leadership and an ability to create successful outcomes in complex situations. Business acumen will allow for immediate positive impact for any organization. SHELTON | BUSINESS DEVELOPMENT E X P E R I E N C E DIGITAL MARKETING • Developed and initiated sales and marketing campaigns that were designed around The Customer Journey method, with a key focus in email segmentation this improved the open rate by 10% and boosted customer return by 23% in 2018 compared to 2017. • Authored and designed print marketing material, website content, and email marketing campaigns which improved the overall quality appeal of marketing that yielded a 15% increase in sales for 2018. • Designs multiple video scripts for educational and awareness S P E C I A L I Z A T I O N S • Content Marketing purposes that were all filmed and completed by a professional videographer and have all reached over 30,000 people. • Writing & Editing BUSINESS DEVELOPMENT • Customer Experience Journey • Executed innovative strategies resulting in the expansion of the • Product Launches & Promotions wholesale program with a multi-level tier system for dealers that • Project Planning brought a 15% increase in active dealers and 25% of the total • Event Management company revenue in 2015. • Strategically organizes and hosts events, with our largest events C O R E S K I L L S having 300+ attendees. • Researches and revises teaching curriculum on domestic sex • Communication & Presentation Skills • Time Management & Organization Skills • Critical Thinking Skills • Analytical and Research Skills trafficking for educational training seminars that have been taught to 1200+ people in the community. • Co-founded an educational scholarship program for students, elementary through university that launched with twenty-five (25) students and has surpassed five-hundred (500). OPERATIONS • Improved inventory location accuracy from 5% to 97% through system implementation, inbound, and picking audits. As well as implemented best practices for quality control and assurance system responsible for lowering the product defect rate from 2.5% to 1.5%. • Established operation workflow covering exporting, warehouse controlling, and customer experience procedures. C A R E E R H I S T O R Y FOUNDER & EXECUTIVE DIRECTOR One by One Project Pioneered a business plan that led to the approval of our 501(c)3 status in ten (10) weeks- the average at the time was six (6) months. Strategically plans and implements annual plans for the each fiscal year with our part-time volunteers that has led to giving back $80,000+ to our partner organizations who provide full-time direct services. CHIEF OF OPERATIONS & MARKETING Dene Adams, LLC Executed a startup with $10,000 capital and launched it into a multi-million-dollar company in less than five (5) years by developing and implementing key operations and marketing strategies. DIRECTOR OF YOUTH PROGRAMS Sonshine Center Foundation, Inc. Ground-up creation of an at-risk youth program that covered leadership development, mentorship, fine arts classes, youth group, and summer day camps. As well as co-developed an educational scholarship program for students elementary through university. A D D I T I O N A L S K I L L S • Proficient in Microsoft Office • Experienced at e-commerce platforms: Shopify, Amazon, Squarespace & GoDaddy • Implemented CRM platform: Zoho One • Understanding of best practices for social media platforms: Facebook, Instagram, & Pinterest • Accomplished at digital e-mail marketing platforms: Constant Contact, Mailchimp, and Zoho Campaings A C A D E M I C H I S T O R Y B.S BUSINESS ADMINISTRATION & MANAGEMENT Waldorf College | Iowa • Summa cum laude • Member of National Honor Society B.P.M PRACTICAL MINISTRY IN CHILDREN & FAMILY Christ for the Nations Institute | Texas • Founded a pre-teen program (ages 10-13) in 1999 that celebrates its 20th year anniversary in August 2019.