Andrea Patow
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Bachelor of statistics with desire to learn more about digital data analysis and digital marketing. Knowledge and
experience in the area of business intelligence, mainly in digital behavior and web traffic, capacity for critical analysis.
Good management of statistical and computer programs and softwares for the management of databases and their
subsequent analysis.
EDUCATION:
POST- SECUNDARY SCHOOL
Bachelor`s in Engineering – Statistics and computer science
National University Agraria La Molina
07/2012 – 07/2019
SECUNDARY SCHOOL
Virgen Dolorosa - High School
2005 - 2010
SKILLS:
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Proficient computer skills in Microsoft office tools.
Knowledge of statistics softwares including RStudio, RMarkdown and SPSS.
Knowledge of programming language including HTML, C++ and work experience using SQL.
Proficient computer skills and work experience with analytics tools such as Google Data Studio & Google
Analytics 360.
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Work experience with social network tools Creator Studio, Facebook Analytics, YouTube Studio, and
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Instagram Analytics.
Work experience with content softwares such as Arc Publishing and JWPlayer
SOFT SKILLS:
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Fast learner
Problem solving
Self-taught person
Hard worker
LANGUAGES:
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English – Advanced
Spanish – Native
EXPERIENCE:
Content analyst – La Republica Publications S.A
2020 – present
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Creation, updating and automation of reports and indicators required by the content area.
Behavior analysis in the different social networks of the Buenazo! brand
Management and monitoring of social networks such as Facebook, YouTube, Instagram and Pinterest using their
official tools.
Loading recipe content in the Buenazo! section on La República website using the Arc Publishing tool.
Professional internship from the sales area – Grunenthal peruvian S.A.
2019
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Creation, updating and automation of reports and indicators required by Management.
Database loading, updating and maintenance using SQL Server SSIS.
Channel orders between Sales rep and Distributors.
Freelance – Buró C&A
2019
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Management of the database of National Household Survey from the National Institute of Statistics and Informatics
used for the creation of summary tables and analysis tables using the SPSS software as the main tool through syntax
as required by The Peruvian Association of Market Intelligence of Companies.
Internship in Business Intelligence area – El Comercio Publishing Company
2017 – 2018
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Automation of reports with web traffic metrics as required by internal clients, sales force and management.
Follow-up and monitoring of digital advertising campaigns and microsites through Dashboards using the digital
tool Data Studio.
Analysis and monitoring of the monthly behavior of the 12 portals of newspapers and main magazines within the
group using digital analytics tools.
Generation of reports and analysis of the requirements of the audience area by type of user segments through the
Google Analytics platform.
Extraction, exploration and validation of the consistency of homologated data in the repository during the Datalake
creation project.
