OW
ANDREA CHINYERE MBEY
SOCIAL MEDIA MANAGER
CONTACT
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PROFILE SUMMARY
I am Andrea Mbey, A Creative and data driven Social Media
Manager with hands on experience managing social Media
accounts for startups and niche brands.
-101212, Lagos
SKILLS
Social Media Platforms & Strategy
Instagram, Facebook, TikTok, Twitter (X)
Community Management
Content Calendar Creation
Campaign Planning & Execution
Tools & Tech
Canva (Graphics Design)
CapCut, InShot (Video Editing)
Meta Ads Manager (Ads Creation)
Buffer, Hootsuite (Post Scheduling &
Management)
Analytics & Performance Tracking
Instagram Insights
Google Analytics (Basic)
Data-Driven Strategy
Social Media KPIs
Platform-Specific Adjustments: Tweaked
content based on data from platformspecific tools (e.g., Instagram, Meta Ads
Manager).
Communication & Collaboration
Copywriting & Visual Storytelling
Customer Support via Social Media
Team Collaboration
EDUCATION
Skilled in developing content strategies that grow followers, drive
engagement, and support brand and known for blending creativity
with analytics to build scroll stopping content and consistent online
WORK EXPERIENCE
FreeLancer
Social Media Manager
2024- PRESENT
Developed and executed tailored social media strategies for startup
brands and passion-driven entrepreneurs across Instagram and
Facebook.
Leveraged Instagram Insights to track content performance, identify
patterns, and refine strategies to improve reach and engagement.
Scheduled and managed posts using Buffer, ensuring daily presence
and timely engagement.
Conducted content audits and provided actionable reports to improve
brand identity, bio optimization, and profile aesthetics.
Stayed up to date with platform trends, audio shifts, and algorithm
updates to keep clients ahead of the curve.
Thrifts Are Us (Instagram)
Social Media Manager
2022 - 2024
Managed ThriftsAreUs online presence, overseeing daily content, post scheduling, and follower
engagement. Used IG Insights to refine strategy, leading to a 35% increase in followers and 50% lift in
post engagement within a year.
Designed promotional graphics and videos using Canva and CapCut, enhancing the visual appeal of
the brand's online presence.
Managed daily operations of the Instagram account, including scheduling posts, responding to
inquiries, and maintaining a consistent brand voice.
Conducted performance analysis using Instagram Insights to evaluate campaign success and refine
strategies for better results.
Collaborated with the brand owner to conceptualize and launch sales campaigns, driving customer
retention and repeat purchases.
B.Sc Political Science, University of Lagos
Certificate of Internship : Campus Ambassador
International Model United Nations (IMUN), 2021
Promoted UN-based student conferences and led outreach
campaigns within campus communities.
Global Youth Ambassador Programme: Theirworld (GYA),
2024
Selected for leadership and advocacy role in a global youth
programme recognizing changemakers worldwide.
International Model United Nations
Campus Ambassador Intern
2021
Promoted IMUN conferences using email, WhatsApp, and social media campaigns targeted at
university students.
Created awareness materials (flyers, captions, and visual content) to drive participation and
increase sign-ups.
Increased student registrations by 20% through targeted outreach and word-of-mouth
strategies.
Managed student inquiries, provided event guidance, and coordinated updates via digital
channels.
Developed outreach confidence and communication skills, which laid the foundation for social
media community engagement.