Andrea Mbey

OW ANDREA CHINYERE MBEY SOCIAL MEDIA MANAGER CONTACT - PROFILE SUMMARY I am Andrea Mbey, A Creative and data driven Social Media Manager with hands on experience managing social Media accounts for startups and niche brands. -101212, Lagos SKILLS Social Media Platforms & Strategy Instagram, Facebook, TikTok, Twitter (X) Community Management Content Calendar Creation Campaign Planning & Execution Tools & Tech Canva (Graphics Design) CapCut, InShot (Video Editing) Meta Ads Manager (Ads Creation) Buffer, Hootsuite (Post Scheduling & Management) Analytics & Performance Tracking Instagram Insights Google Analytics (Basic) Data-Driven Strategy Social Media KPIs Platform-Specific Adjustments: Tweaked content based on data from platformspecific tools (e.g., Instagram, Meta Ads Manager). Communication & Collaboration Copywriting & Visual Storytelling Customer Support via Social Media Team Collaboration EDUCATION Skilled in developing content strategies that grow followers, drive engagement, and support brand and known for blending creativity with analytics to build scroll stopping content and consistent online WORK EXPERIENCE FreeLancer Social Media Manager 2024- PRESENT Developed and executed tailored social media strategies for startup brands and passion-driven entrepreneurs across Instagram and Facebook. Leveraged Instagram Insights to track content performance, identify patterns, and refine strategies to improve reach and engagement. Scheduled and managed posts using Buffer, ensuring daily presence and timely engagement. Conducted content audits and provided actionable reports to improve brand identity, bio optimization, and profile aesthetics. Stayed up to date with platform trends, audio shifts, and algorithm updates to keep clients ahead of the curve. Thrifts Are Us (Instagram) Social Media Manager 2022 - 2024 Managed ThriftsAreUs online presence, overseeing daily content, post scheduling, and follower engagement. Used IG Insights to refine strategy, leading to a 35% increase in followers and 50% lift in post engagement within a year. Designed promotional graphics and videos using Canva and CapCut, enhancing the visual appeal of the brand's online presence. Managed daily operations of the Instagram account, including scheduling posts, responding to inquiries, and maintaining a consistent brand voice. Conducted performance analysis using Instagram Insights to evaluate campaign success and refine strategies for better results. Collaborated with the brand owner to conceptualize and launch sales campaigns, driving customer retention and repeat purchases. B.Sc Political Science, University of Lagos Certificate of Internship : Campus Ambassador International Model United Nations (IMUN), 2021 Promoted UN-based student conferences and led outreach campaigns within campus communities. Global Youth Ambassador Programme: Theirworld (GYA), 2024 Selected for leadership and advocacy role in a global youth programme recognizing changemakers worldwide. International Model United Nations Campus Ambassador Intern 2021 Promoted IMUN conferences using email, WhatsApp, and social media campaigns targeted at university students. Created awareness materials (flyers, captions, and visual content) to drive participation and increase sign-ups. Increased student registrations by 20% through targeted outreach and word-of-mouth strategies. Managed student inquiries, provided event guidance, and coordinated updates via digital channels. Developed outreach confidence and communication skills, which laid the foundation for social media community engagement.