Andrea Drago Bolaños

Andrea Drago Bolaños Digital marketing Professional in Digital Marketing and Corporate Communication with a Master's Degree in Marketing & Digital Business from IEBS and a degree in Communication and Business Image from the UPC. With over 5 years of experience, I have designed omnichannel strategies, analyzed metrics and positioned brands in both digital and offline environments. My strategic approach has boosted the growth of companies, standing out for implementing digital and traditional campaigns and strategies that meet the established objectives. Work experience 2023 Mercantil S.A Achievement: Implemented a strategic sweepstakes that resulted in a 15% increase in the number of followers on the LinkedIn page, generating greater interaction and organic reach. Achievement: I contributed to the success of the ExpoAlimentaria Fair by creating and publishing featured content that was recognized as one of the best of the month, using photographs captured by me to enhance the visual quality and impact of the publications. Develop monthly content grid for LinkedIn, coordination and design of the pieces. Design graphic pieces for email-marketing and digital product catalogs. Coordinate corporate events (talk and Kick off 2024) and trade show (ExpoAlimentaria 2023). Tracking of key metrics for analysis of expected return on events. Efficient coordination of multiple suppliers. Prepare monthly newsletter. Contacto San Borja - Lima -- 2023 Portafolio Wave Holistic Agencia Digital Languages English Marketing Assistant CEO Achievement: Significant increase in the number of followers and engagement on social networks of various clients through the implementation of content strategies and creative campaigns, resulting in an increase of more than 300% in brand visibility. Achievement: Collaborated in the creation of visual materials that effectively reflected the brand identity and resonated with the audience, resulting in a 50% increase in brand recognition. Achievement: Implemented an efficient process for the production of graphic pieces that improved the consistency and quality of the brands' visual material. Enhance Social Media management by creating and executing effective strategies to increase the visibility of the brands. Marketing Digital Generate quality and relevant content that connects with the target audience, using creative approaches and appropriate narratives, in tune with the buyer's profile. Coordinate and integrate traditional marketing strategies with digital strategies to create synergies and maximize the overall impact of the marketing plan. Coordinate the development of strategic graphic pieces aligned with the brand identity. Strategic competences Resilience Culture of testing and experimentation Strategic thinking Results and customer orientation Problem solving Adaptability to change Planning ability Creativity and innovation - Centrum PUCP Marketing Assistant Achievement: Steady growth in sales, with an average annual increase of 12% from 2019 to 2022, reflecting solid progress in commercial performance. Achievement: Identification of areas of opportunity and areas for improvement through in-depth analysis of key metrics, such as ROI, conversion rate, CTR, etc. Achievement: Improved effectiveness of digital marketing campaigns by adjusting strategies based on KPI analysis, resulting in increased ROI. Achievement: Continuous optimization of digital strategies based on data analysis and results, which led to a constant improvement in performance and results. Develop digital strategies for lead acquisition, retention and loyalty. Analysis of key digital marketing and sales metrics and KPI's. Implementation, monitoring and optimization of digital strategies. Monthly elaboration of the content grid. Elaboration of sales materials. Skills Digital Marketing Social Media Meta, Tik tok, LikedIn Ads Performance Marketing KPI's Analysis SEO and SEM Agile methodologies Influencer management Event Coordination Technological tools skills Value proposition creation 2018 Llerena Outsourcing & Asociados Volunteering Professional Communications Intern Provide support to internal communication management. To propose and develop digital communication initiatives and materials. Develop internal grids and platforms. Leaders forming Leaders Centrum PUCP 2018 Universidad Nacional Agraria La Molina Editorial Intern Generate articles for publication on the website and social networks. Create a photographic reel of institutional events. Marketing Digital- Event support Universidad Peruana de Ciencias Aplicadas Support in several institutional talks. events, activations and - Administrative Assistant Estudio Contable VillaMuzio Assist in the administrative area. Control and register accounts receivable. Perform administrative and accounting procedures. Manage documentation. Studies and Certifications 2018 Universidad Peruana de Ciencias Aplicadas 2021 Cámara Nacional de Comercio del Perú 2021 IEBS Communication and Corporate Image Bachelor's Degree 2019 Special Mention in Entrepreneurship and Leadership of Innovative Teams. Degree 2021 Specialization Diploma in Coaching and Leadership Máster en Marketing & Digital Business Online Courses 2023 NextU LinkedIn Labs Digital media strategy and plan Content marketing Advanced Social Media Online advertising campaigns and optimization Introduction to SEO Advanced SEO Business management Time management How to target on LinkedIn Ads LinkedIn Ads reporting and analysis tools