Andrea Catherine Williams

ANDREA WILLIAMS --/andreamarsh PROFILE Multi-faceted marketing and communications professional who thrives in a fast-paced, exciting environment where flexibility and forward-thinking aren’t just preferred - they’re expected. Proven track record of out-performing expectations, focusing on world-class communications and marketing strategy. EXPERIENCE Director of Marketing GoCollect 2019 - Present Charlotte, NC - Develop communication strategies across all company platforms including websites, social media, digital media, printed pieces, and media relations - Manage a marketing team of six including tasks of hiring, training and firing - Grew organic traffic by nearly 300% via the blog by creating engaging content, using SEO best practices, and creating a robust content calendar - Implemented and grew email marketing programs that resulted in thousands of dollars in paid subscriptions - Created segmented email marketing campaigns that grew the company’s email open rates to an average of 35% - Conceptualized and deployed engaging campaigns, increasing Facebook reach by over 65%, Instagram followers by 24%, and YouTube minutes watched by over 300% Marketing Manager ACN, Inc. 2017 - 2019 Concord, NC - Strategized and implemented inbound marketing plans and campaigns while ensuring brand consistency - Developed and executed the marketing communications calendar - Assisted with strategy and migration to new B2B marketing automation platform, Pardot, and served as Administrator for the global marketing departments - Created and published content for email marketing campaigns (grew open rate by over 12% in one year), blog posts, press releases and other collateral - Collaborated on the production of international training events for 25K+ attendees - Supervised team of employees to achieve marketing goals Below positions from 2015 - 2017 with Family Dollar in Matthews, NC Advertising Specialist/Project Manager - Managed the ad/print production end-to-end process to support leadership goals - Led store communications across key functional areas and helped manage on-site creative vendor partner team - Served as point person and manager of proofing compliance report - Found inefficiencies in the circular pricing process and eliminated several unnecessary steps - Oversaw all print projects, set up schedules and monitored schedule adherence In-Store Signage Specialist - Managed execution of planners for Next Generation Family Dollar stores - Coordinated and assisted with the development and execution of Seasonal Store Planners - Proofed all in-store signage and planners and worked across departments on special signage requests - Managed graphic designers, providing creative vision continued on pg. 2 Marketing Coordinator Courtemanche & Associates 2012 - 2015 Charlotte, NC - Revitalized company marketing efforts by implementing a social media strategy, overhauling a failing Google Adwords campaign, and strengthening branding through all print and digital media - Achieved page 1 Google rankings and increased organic search traffic by 40% - Increased traffic to company website by 300% in 3 months by consistently producing high-quality, SEO content - Reduced website bounce rate from 80% to 19% Marketing & Sales Assistant Playworld Preferred - Charlotte, NC - Designed and produced print media, qualified leads from tradeshows, managed email blasts and oversaw Google Adwords campaign - Identified 3 successful new market segments Marketing Program Coordinator Central NY Teaching Center 2008 - 2010 East Syracuse, NY COMMUNITY ENGAGEMENT Fundraising Coordinator Carolina Boxer Rescue 2018 - Present Hampstead, NC - Create Annual Fundraising Plan that has raised funds exceeding $20,000 - Implemented a new giving program called “Name a Nub” - Research and write grant proposals resulting in new funding for the organization - Launched and utilize a monthly newsletter using Mailchimp EDUCATION Bachelor of Arts in Journalism State University of New York, Oswego TECHNICAL SKILLS Adobe Photoshop, Dreamweaver, InDesign, Constant Contact, Pardot, Basic HTML, WordPress, Google Analytics, Google Adwords, InfusionSoft, SEO, PPC, Salesforce, Active Campaign, Jira, Trello 2004