Andrea Amaya

Creative Graphic Designer & Motion Graphics Specialist with over 8 years of experience in digital content creation, branding, and social media marketing. I specialize in designing high-impact visuals that enhance brand storytelling and audience engagement across multiple platforms.

I have a strong social media and advertising focus, creating content that looks great and is strategically crafted for Meta Ads (Facebook, Instagram), Pinterest, TikTok, Twitter (X), Google Ads, and outdoor digital displays. My work has been featured in animated campaigns for major consumer brands, ensuring that every piece aligns with performance metrics and creative excellence.

Bitcoin & Global Adoption – Worked in the Bitcoin industry, designing content aimed at driving worldwide adoption in different countries. My work has contributed to positioning Bitcoin as an accessible and transformative technology.

Political & Social Communication – Designed sophisticated and concise graphics that effectively addressed public concerns, shaping narratives aligned with political and social contexts. My content provided clear, data-driven responses tailored to the evolving needs of different audiences.

B2C & Mass Market Industries – Extensive experience in consumer-facing industries, including mass-market retail, restaurants, insurance, and hospitality. Created high-performing social media content that resonated with target audiences and aligned with brand objectives.

National Campaigns & Government Product Launches – Led the creative strategy and aesthetic direction for nationwide government product launches, ensuring maximum impact with optimized budgets. Successfully crafted cost-efficient digital campaigns that achieved broad reach and engagement, balancing creativity with strategic resource allocation.

I always seek opportunities for improvement in every project, ensuring continuous refinement of brand identity and messaging. This approach has led to significant visual identity enhancements for brands that entrusted me with their branding. Recent performance metrics confirm that we successfully met key objectives with these clients, reinforcing the impact of strategic design.

I thrive in fast-paced environments where design meets digital marketing, bringing a data-informed yet artistic approach to content creation. My goal is always to deliver engaging, platform-optimized visuals that drive interaction and elevate brand presence.