Andrea

ANDREA RESTREPO GÓMEZ Marketing | Trade Marketing | Creativity | Leadership | Relationship-building Skills and knowledge in marketing and trade marketing for various sectors, primarily in the fastmoving consumer goods industry. Emphasis on designing, executing, and monitoring demand generation plans through different offline and digital channels. Proficient in achievement orientation, teamwork and collaboration, creativity, and effective communication. CONTACT Phone: (- Email:-Medellín - Colombia LinkedIn: https://www.linkedin.com/in/andrea-restrepo- EDUCATION • Eafit University - Specialization in Marketing, 2020 • Eafit University - International Business, 2017 • Marymount School - High School Diploma, 2012 • University of Salamanca - Spain - Academic Semester, 2015 COURSES / LANGUAGES • Advanced Excel: Eafit, 2016 • English: Proficient - FCE-C • Portuguese: Intermediate - Upper Intermediate WORK EXPERIENCE AVON - Marketing Coordinator - June 2022 - Present • Design and implement marketing plans to ensure a profitable portfolio. • Activate seasonal campaigns through 360-degree plans. • Execute the budget, ensuring optimization. Lead channel incentive campaigns. Plan and execute innovation projects. • Develop gifting strategies. Train sales force for successful selling. Ensure store visual execution. AVON - Senior Marketing Analyst - February 2021 - June 2022 • Lead strategies to drive sales and product rotation. • Ensure appropriate product, price, and promotion combinations. • Control product line size by managing inventory and excess products. • Ensure business profitability through productive margin investments. NUTRIUM-POSTOBON - Senior Marketing Analyst - June 2020 - February 2021 • Position the Bary brand in Colombia, gaining market share in the category. • Lead innovation projects in different categories, expanding brand reach. • Activate digital channels with communication plans to generate brand awareness and trial. • Build national brand awareness for Bary, increasing brand recognition. NUTRIUM-POSTOBON - Trade Marketing Analyst - August 2019 - June 2020 • Coordinate and monitor demand activation and execution at the point of sale. • Design and implement planograms for optimal portfolio placement. • Understand shopper behavior to design offers, activations, and winning tools. • Ensure sell-out in distribution channels. Design and activate incentive plans. • Successfully implement a brand image transformation. CHALLENGER - Trade Marketing Analyst - June 2020 - February 2021 • Execute BTL activations and events for the brand. • Collaborate with the sales force to improve brand presence and visibility at points of sale. • Ensure sell-out through offers and corporate campaigns. Collect customer information for ongoing personalized attention. • Participate in client commercial calendars with relevance and profitability. • Foster strong relationships with current and potential clients, enabling brand entry into different sales channels. TIG Tech Innovation Group - Marketing Coordinator - March 2018 - January 2019