André Fernandes

Contact - (Mobile)- www.linkedin.com/in/andréfernandes-anjos (LinkedIn) Top Skills Digital Marketing Online Marketing Tourism Management Languages Spanish (Professional Working) Hebrew (Elementary) André Fernandes Data Analysis | Marketing Specialist | Digital Marketing Specialist | Paid Social Specialist | Market Research | Copywriting Santa Catarina, Brazil Summary From writing content for startups to media analysis for corporate accounts, I have accumulated over 8 years of experience in marketing, online advertising, copywriting, and data analysis. I have already worked as a freelance writer, interned at advertising agencies, on concept development projects overseas, and assisted in translating business proposals from Portuguese to English and Spanish. Russian (Elementary) English (Professional Working) Moved by an endless curiosity to explore the world, I have worked, studied, and lived across different cultures in India, Serbia, Ukraine, Switzerland, Portugal, Germany, and South Africa plus the trips around the globe that took me to navigate diverse realities. As a constant learner, I'm also interested in Philosophy, the Hebrew language, trend research, ethnography, and mobile marketing, so as in learning other languages for a better understanding of different cultural contexts. In parallel, I'm part of the travel tech platform Tiplr, assisting with content creation, and partnership with tourism boards and organizations. If you are looking for a marketing professional with cross-cultural experience, don't hesitate to contact me. Experience Pareto Media Analyst May 2021 - Present (3 years 1 month) Pareto is a Brazilian company founded in 2016. AI leader in Latin America for marketing and sales automation. Through its AI named Tess Platform, Page 1 of 5 Pareto’s technology helps over 30,000 companies from 92 countries save time on operational tasks in order to dedicate to more strategic initiatives. - Data analysis on paid media campaigns and consumer patterns attending accounts from different industries - fintech, shopping malls, apps, furniture, education, cosmetics & beauty, pharmacy. - Market research analysis to complement online media strategies gathering insights and consumer trends related to the clients' industries. - Execution of paid media campaign strategies to support business growth across different platforms -Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, app campaigns, TikTok Ads. -Development of copywriting for online advertising based on relevant keywords and the clients' brand positioning. - Monitoring of campaigns, budgets, and performance. - Advising clients on advertising strategies and campaigns. Tiplr, Inc. Partnerships Coordinator September 2017 - Present (6 years 9 months) Tiplr is a travel platform that allows users to create and discover travel tips from other travelers or from professional publishers and organize them into guides using the “Suitcase” feature through its app. - Developing partnerships with tourism boards and organizations to promote their destinations through Tiplr's web and app platform: Puerto Rico, Brazil, South Korea, Slovenia, Cuba, Uruguay, Paraguay, Chile, Armenia, Laos, Sri Lanka, Guyana, among other countries. -Writing content about destinations around the world based on my travel experiences. And adapt tourism boards' content to travel tips and stories on Tiplr's platform. Arrivedo Freelance Writer July 2018 - December 2021 (3 years 6 months) Page 2 of 5 Arrivedo is a hotel tech startup created to help travel brands tell their unique stories with a map to improve user engagement and guest experience. There I had an enriching experience in creating SEO-oriented content for the hospitality industry. - Writing Neighborhood Guides for hotels to share their local pieces of advice online in English and improve their guests' experience along different channels. - Travel guides written for hotels, hostels, and B&B from Hungary, Sri Lanka, Cuba, Brazil, Iran, Georgia, Chile, Ethiopia, and Cambodia. Superdot Marketing Staff March 2013 - April 2013 (2 months) Belgrade Superdot is a leading agency in Serbia that provides marketing services for corporate clients and design projects. I was an intern for 2 months. Crayons Communications Search Engine Optimization Analyst February 2012 - November 2012 (10 months) Crayons Communications is an advertising agency with 9 offices across India providing services on media buying, advertising production, marketing research, PR, and print media. I was an intern at a citizen journalism startup - We Speak News - inside Crayons Communications' branch in Jaipur. - Roles on SEO and SMO strategies for online positioning of We Speak News. And interaction with writers and followers of the website. In addition to SEO activities, I had the opportunity to dive into the Indian culture and the routine of the advertising industry in India. AIESEC Communications Specialist November 2011 - June 2012 (8 months) AIESEC is where I had my first contact with social media and my horizons opened to digital marketing in addition to the 4 internships abroad I had made. Page 3 of 5 - I managed the social media channels of the AIESEC local chapter in Florianopolis, which contributed to turning social media into one of the main communications channels with new members. - Assistance for the local chapter on the AIESEC branding guidelines across communication materials from social media to commercial proposals. - Organization of events and regional conferences with team members from different AIESEC chapters. - I also supported the national committee of AIESEC in Mozambique in structuring the communication strategies as part of the National Support Team for a year. ESAG Jr Assistant to Project Manager August 2008 - December 2010 (2 years 5 months) As part of a junior entrepreneurship organization, I had a wide range of experiences in consultancy, project management, finance, and HR. Esag Jr was a management school where I could learn by doing what I was studying at university. - Execution of market research and marketing analysis projects. - Monitoring of financial plan while a member of the Finance team. - HR projects such as recruitment, Climate Research and internal events while a member of HR. FEJESC Administrative Assistant 2009 - 2010 (1 year) While joining junior entrepreneurship, I was also part of the State Association of Junior Enterprises, assisting with administrative tasks and financial management, and advising new junior enterprises on management. Education Page 4 of 5 KAOSPILOT Project design, Process design and Business design · (2015 - 2017) Universidade do Estado de Santa Catarina Public Administration · (2007 - 2011) Instituto de Oratória Simon Wajntraub · (June 2021) Page 5 of 5