Andile Ncube

 Get in touch! Mobile:- Email:- LinkedIn: @ Andile Ncube Location: Bryanston Willing to relocate Summary Accomplished Brand Manager bringing 8+ years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in Honours in Marketing Management and Google Digital Marketing. Committed to building brand presence through effective optimization and management of partner and brand websites. Experience in developing and managing online marketing campaigns. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Proficient in ProClarity; Adobe Photoshop; Mailchimp; and Google Analytics. Skills Financial Reporting System: ProClarity - used to review brand performance and understand product income statement components. Proven project management skills to work closely with design and content agencies with attention to detail and effectively prioritize and multi-task. Marketing and consumer needs analysis. Budget management and ability to conduct basic financial analysis. Report writing, interpersonal skills; and well-developed written, verbal and presentation skills. Digital Marketing: Adobe Photoshop; Mailchimp; and Google Analytics. Proficient in online media, SEO, and SEM to generate traffic and increase revenue. Social Media Campaign Management. Work Experience Brand Manager Sorbet | Jan 2021 - Present Build and strengthen strategic relationships with advertising agencies, strategic alliance partners on advertising and promotional campaigns. Oversee new product innovation and product planning; monthly demand management in order to maintain adequate product levels; and provide forecasts for promotions and new products to minimize write off costs. Develop and execute marketing budget and ensure nil overspend. Plan, implement and track sales data and report on the performance of promotions and products. Conceptualize brand identity and assist in the management of branding & design of all consumer touch points (including signage, uniforms, packaging, look and feel, website, etc.) to ensure they align with brand CI. Perform thorough market research and competitive analysis to understand and effectively communicate product value proposition. Collaborate with marketing department to define annual brand strategy and marketing plan; coordinate brand events; deliver brand digital and technology plan; and manage media plan to ensure that expenditure and brand objectives are delivered on. Grow and manage all social media platforms through developing and executing marketing content such as promotional materials and advertisements for social media; and integrating with designers and agencies. Brand and Digital Marketing Specialist Betway Group | Jul 2020 – Jan 2021 Masterminded highly successful digital strategies for various platforms to attract customer engagement; and tracked and monitored daily figures for marketing competitions and promotions. Collaborated effectively with advertising and media specialized to boost results from strategic campaigns; created TV and radio adverts for advertising; and ensured the adverts were initialized promotions. Boosted brand awareness by establishing strong web and social media presence; and assisted with brand audit strategy and implementation. Educational Background IMM Honours in Marketing Management In Progress Bachelor of Arts in Strategic Communications and Marketing Management University of Johannesburg | 2018 Google Digital Marketing Digital Garage | 2019 References Lindi masango Nestle - Mzwandile Campfire promotions- Mpho Sorbet group - Justice mokeana BETWAY- Work Experience Continued Brand and Digital Marketing Specialist Betway Group | Jul 2020 – Jan 2021 Competitor campaign monitoring; day to day management of agency and partner relationships; strategic view & preparation for weekly operational review meetings; and driving effectiveness of weekly channel alignment meetings. Assistant Brand Manager Nestle | Jan 2018 – Jun 2020 Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. Planned, implemented, and tracked sales and marketing strategies to promote brand products. Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach. Assisted in the development of new product & Brand packaging update Led relevant factory planning, development of products in line with marketing objectives, plans and timings. Constantly liaising with CDT & Consumer insights team to maintain awareness on market situations, potential threats and opportunities. - project briefing (preparing project proposals, timeframes, schedules, and budgets) Collaborated with multiple agency partners in order to validate and approve flawless brand executions (BTL activations, GUM, Math’s Challenge campaign, Back to School campaign, Mother’s Day & Immunity Campaign) -Led project meetings (kick off meetings & weekly project tracking meetings) Pre- and post-campaign evaluation analysis of campaigns Developed shopper strategies, tactics and campaigns to win the shopper Assistant Brand Manager Nestle | Jan 2018 – Jun 2020 Conducted relevant analysis to identify strengths and weaknesses in the brand portfolio/strategy by reviewing purchased data from Nielsen or other sources. Assisted Brand Managers regarding NPD projects with cross functional teams and external service providers (ingredient suppliers, agencies etc.). E-commerce: Strategized and implemented online promotional campaigns on the various platforms such as Takealot, Clicks, Pick n Pay and NetFlorist; ensured correct pack shots were posted on the retail sites; and utilized analytics to monitor the success of the campaign and improved promotions. Junior Account Manager Campfire Promotions | 2014 - 2017 Oversaw full digital marketing campaigns for Pepsi; and conducted trials and tests of marketing channels, social media and fresh content creation. Established, initiated, and optimized business development strategies based on company targets, product specifications, market data and budget factors. Brand management for: Samsung; Kwese; Smirnoff; Brutal Fruit; and Pepsi. Monitored the online presence of company's brand to engage with users and strengthen customer relationships; and tasked with running cyber-bullying social media. Discussed SEO needs and optimized strategies for short- and long-term campaigns, such as raising awareness of conditioned such as flu in the community of Soweto; and assisted in pamphlets design and organizing fundraising events in partnership with SAP, JMPD and EMS.