Anceli Peguero

ANCELI PEGUERO Linkedin Email SUMMARY: Skilled in developing compelling brand messaging tailored to multicultural audiences to drive engagement and brand loyalty. Experienced at overseeing full-cycle campaign execution, from concept to delivery, ensuring alignment with client objectives. Known for a strong work ethic, adaptability, and the ability to foster collaboration among videographers, designers, developers, and suppliers. With over a decade of experience in bilingual (Spanish and English) creative direction, copywriting, marketing, and advertising. A strategic thinker with a proven track record in leading creative teams and managing projects across digital and print platforms. SKILLS • • • • • • • • • Bilingual and Multicultural Copywriting – Crafting compelling, culturally relevant content in both English and Spanish. Multicultural Market Strategy – Adapting brand messaging to engage diverse audiences, particularly Hispanic and African American communities. Project Management – Overseeing end-to-end campaign execution, ensuring deadlines, budgets, and creative vision align with client goals. Team Leadership – Managing and mentoring creative professionals while fostering a collaborative and results-driven environment. Strategic Communication – Effectively conveying ideas through clear, persuasive storytelling in both verbal and written formats. Brand Development – Enhancing brand identity and positioning through cohesive messaging and visual storytelling. Problem-Solving & Adaptability – Thriving in fast-paced environments, managing shifting priorities with agility. Design & Creative Software – Adobe Creative Suite (Photoshop, Illustrator, InDesign). Collaboration & Communication – Slack, Zoom, Notion, and proficient in project management platforms WORK HISTORY CMS / Creative Marketing Services Bilingual Creative Copywriter & Director • • • • • January 2018 - Present Craft compelling copy for various marketing campaigns targeting bilingual audiences. Lead creative projects from conception to execution, ensuring alignment with client goals. Utilize analytics to measure campaign effectiveness and drive improvements. Foster collaboration within creative teams to enhance productivity and innovation. Collaborated with clients to understand their needs and deliver tailored marketing solutions. HappyBoca.com Founder & Creator December 2019 – Present • Developed and managed an online store. • Oversaw the creation of content, including marketing materials and social media strategies. • Achieved a significant increase in audience engagement and client satisfaction. PUCMM University Marketing Manager • Directed marketing efforts to enhance the university's brand and student enrollment. • Developed and implemented strategic marketing plans that increased visibility. • Managed a team of marketing professionals to execute successful campaigns. • Analyzed market trends to optimize marketing strategies. Patente / Otaku Media Creator & Founder • Established a creative agency specializing in digital content and media production. • Managed all aspects of the business, from client relations to project delivery. • Led a team of creatives in developing innovative marketing solutions. • Grew the client base through successful project outcomes and strong relationships. Communique / Digital Agency Business Development Manager • Identified and pursued new business opportunities to expand the agency's client base. • Lead and collaborated with the creative team and account managers to develop tailored solutions for clients. • Engaged in market research to inform business development strategies. Zol FM Morning Radio Host • Hosted a morning show, engaging listeners and managing live content. • Developed entertaining segments that increased audience ratings and engagement. Pagés BBDO Sr. Art Director • Led creative projects, overseeing design and execution for major clients. • Collaborated with clients to ensure advertising campaigns met their objectives. McCann World-group Art Director • Concept creation, design, and production for advertising campaigns for diverse clients. • Managed creative teams to produce high-quality advertising solutions. • Worked collaboratively with account managers to align on client expectations. TBWA\Worldwide Art Director • Developed creative concepts for advertising campaigns, ensuring clients achieve their campaign’s vision. • Collaborated with various stakeholders to meet project deadlines and objectives. Univision Communications Inc Intern Graphic Designer • Assisted in creating visual content for media projects. • Gained hands-on experience in a fast-paced creative environment. EDUCATION / CERTIFICATIONS • Bachelor of Arts in Communication Design, Parsons School of Design, New York City • AAS in Fine Arts / Illustration, Altos De Chavón Escuela De Diseño • AAS in Communications, Design / Advertising / Marketing, Altos De Chavón Escuela De Diseño • Certification from Dale Carnegie Institute For Leadership AWARDS • • EPSON best artist in LATAM Two times CANNES FESTIVAL finalist • Full scholarship winner BFA Parsons Shool of Design in New York