Anaswara Murali

I'm a results-oriented business analytics and marketing professional with a strong foundation in transforming data into strategic business insights. With an MBA in Business Analytics & Marketing from Amrita Vishwa Vidyapeetham, I combine analytical rigor with business acumen to drive measurable growth and operational excellence.

My professional journey spans business development, customer success, and market research, where I've consistently leveraged data-driven methodologies to solve complex challenges. Most recently, as Assistant Manager - Business Development at World of Stones, I spearheaded market research initiatives that directly contributed to increased client acquisition and revenue growth. I established lasting relationships with key industry stakeholders, including architects, designers, and contractors, expanding the company's market footprint significantly. By conducting comprehensive competitor benchmarking and SWOT analyses, I refined pricing strategies that strengthened our brand positioning in a competitive landscape.

What sets me apart is my ability to bridge the gap between technical analytics and business strategy. I design and implement predictive forecasting models that optimize inventory planning, create data visualization dashboards that tell compelling stories, and develop marketing strategies grounded in industry trends and customer insights. My proficiency in SQL, Power BI, Python, and Excel enables me to extract meaningful patterns from complex datasets and present them in actionable formats.

During my tenure at CSS Corp, I honed my customer-centric approach by analyzing support ticket trends and developing process optimizations that reduced resolution times while maintaining high satisfaction scores. This experience taught me the importance of listening to customer pain points and translating them into service improvements.

My research work reflects my commitment to innovation and continuous learning. I presented a paper on customer sentiment analysis for hybrid vehicles at ICT4SD 2024, applying machine learning techniques to identify trends in sustainable automotive solutions. This project exemplified my passion for using technology to address real-world challenges.

Currently based in Singapore as a Dependent Pass Holder with full work authorization, I'm eager to contribute to organizations that value data-driven decision-making and strategic thinking. I thrive in collaborative environments where cross-functional teams work together to optimize workflows and achieve ambitious goals.

My approach combines analytical precision with creative problem-solving, always keeping the end goal in focus: delivering tangible business results through intelligent use of data. Whether it's improving customer experience, identifying new market opportunities, or streamlining operations, I bring enthusiasm, expertise, and a proven track record of success to every challenge I undertake.