Anastasiia Prokudina

With 6 years of experience across B2B and B2C, I help companies improve customer experience and maximize retention by designing effective customer journeys and operationalizing them through scalable processes. My hybrid background - Customer Success, Digital Marketing, and Hospitality - enables me to align onboarding, education, and support with acquisition efforts, turning intent into long-term value.

>Customer Success & Onboarding

• Design and lead onboarding programs to accelerate time-to-value and adoption
• Create tutorials, demos, playbooks, and knowledge bases
• Deliver customer education and training programs
• Optimize and automate processes (CRM, tracking, reporting, KPIs)
• Provide multilingual customer support (FR/EN/RU/ZH)

>Retention & Customer Growth

• Map and refine customer/user journeys; identify friction and activation levers
• Launch automated, personalized lifecycle flows to boost retention and reduce churn
• Enable upsell and expansion through success plans and milestone-driven engagement

> Digital Marketing & Acquisition

• Experience with lead gen campaigns (Meta Ads, Google Ads, LinkedIn Ads)
• Advise on creatives, copy, and landing pages to improve conversion
• Bridge acquisition signals with CS workflows to align funnel and lifecycle