Muhammad Anas Rashid
- |-| https://www.linkedin.com/in/anas1996
Portfolio: View Portfolio
Professional Summary
Results-driven Media Buyer with over 5 years of experience managing $8M+ in Meta ad
spend across diverse industries including e-commerce, insurance, real estate, healthcare,
and education. Skilled in crafting full-funnel paid media strategies, improving lead quality
through CRO, and scaling campaigns to maximize ROAS. Proficient with Shopify, Amazon
PPC, Klaviyo, and lead generation funnels.
Core Skills
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Facebook & Instagram Ads (Meta)
Lead Generation & eCommerce Funnels
Conversion Rate Optimization (CRO)
Shopify, ClickFunnels, Go High Level , Zapier , Kajabi
Amazon PPC (SP, SB, SD Campaigns)
Keyword Research (Helium 10, Jungle Scout)
Email Marketing (Klaviyo)
Performance Reporting & Data Analysis
Portfolio & Video Case Studies
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📁 Complete Portfolio: View Portfolio
📹 E-Commerce Case Study (5x ROAS): Watch Loom Video
📹 Big budget E-Commerce Case Study (500 order per day): Watch Loom Video
📹 Real Estate Case Study (500+ Leads/Month): Watch Loom Video
📹 Digital Courses Case Study : Watch Loom Video
📹 Resturants Case Study : Watch Loom Video
📹 Roofing Case Study : Watch Loom Video
📹 Concrete/Landscaping Case Study : Watch Loom Video
📹 Construction Case Study : Watch Loom Video
Professional Experience
Wolfiz Solutions / Branding Bytes
Media Buyer / Facebook Ads Expert
Oct 2022 – Present
● Manage and optimize 20+ Meta ad accounts for both e-commerce and local service
businesses
● Created full-funnel strategies that improved ROAS by up to 160% within 90 days
● Provided CRO insights leading to a 35% increase in conversion rate for lead gen
clients
● Collaborated with designers/developers to optimize landing pages and user flows
● Troubleshot ad performance issues while ensuring 100% Meta policy compliance
RDX Sports (IGATE Technologies)
Marketplace Strategist
Sep 2021 – Sep 2022
● Launched and scaled Amazon PPC campaigns (SP, SB, SD) using tools like Pacvue
and Scale Insights
● Increased revenue by 42% in 6 months through automated bidding strategies
● Conducted in-depth competitor analysis and implemented SEO enhancements for
listings
● Supported Facebook Ads campaigns and email flows to complement Amazon efforts
Ninesol Technologies
Ecommerce Officer / Digital Marketing Expert
2020 – 2021
● Managed end-to-end Amazon product lifecycle: sourcing, launching, and ad scaling
● Ran Meta campaigns from Day 1 to build external traffic and velocity
● Delivered weekly P&L-based performance reports to leadership
Certifications
● Sponsored Product Ads Certification (Amazon)
● Amazon Retail for Advertiser
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Social Media Marketing (HubSpot)
Digital Advertising (HubSpot)
Klaviyo Email Marketing Certification
Google Digital Marketing Certification
Certifications Link :
https://docs.google.com/document/d/1qO379Q0XX8LmXyrve65aZfvGxRMR6FuGNAhk5io2
B0E/edit?usp=sharing
Portfolio Link :
https://drive.google.com/file/d/12bH7eJBkbyUdERigvkMe6NtttNa8N5_E/view?usp=sharing
Education
BS Information Technology
Quaid-i-Azam University, Islamabad | 2014 – 2018
F.Sc Pre Engineering
Intermediate
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