ANANDA GARCIA
DIGITAL & CONTENT MARKETER
ABOUT ME
Phone
: -
Email
:-
Skype:
: anandafgarcia
Linkedin
: https://www.linkedin.com/in/anandafgarcia/
PROFESSIONAL EXPERIENCE
I’m a passionate marketer and storyteller based in
(2016 - present)
DIGITAL MARKETING SPECIALIST - CROWD MEDIA
Digital Marketing Agency, Amsterdam (remote)
Lisbon, Portugal, where I have been working
Planning and implementing paid social and influencer
campaigns, with the purpose of driving user engagement and
increasing sales conversion.
remotely for the past three years. I have seven
years
of
experience
in
Marketing
&
Communications, specializing in branded content
and digital strategy (paid and organic) for social
(2016 - 2016)
MARKETING & COM. SPECIALIST - BOOK IN LOOP
Education-focused startup, Coimbra, PT
media platforms. I have also worked for media
Created a successful marketing plan for app release.
Ran market research across different countries that led to key
strategic decisions.
Devised and implemented a content marketing plan in order
to create brand awareness and generate leads.
outlets, where I developed strong storytelling
skills.
TECHNICAL SKILLS
•
(2014 - 2016)
COPYWRITER & MEDIA RELATIONS – UFFIZI
Public Relations agency, Porto Alegre, BR
Mediated brands’ relations with journalists and digital
influencers in order to increase public interest and brand
awareness.
ONLINE PLATFORMS:
Facebook & Instagram ads advanced,
Google SEO/SEM & Youtube ads basic,
•
(2012 – 2014)
CONTENT EDITOR – ELEVACOM
Content marketing agency, São Leopoldo, BR
STORYTELLING:
Developed branded-content strategy for clients and wrote
weekly human-interest stories.
Background in Journalism, strong writing
and editing skills; interviewing, scripting,
•
transmedia storytelling.
EDUCATION
DESIGN:
(2014 - 2015)
Universidade do Vale do Rio dos Sinos, Porto Alegre
MBA in Strategic Marketing
(2008 - 2013)
Universidade do Vale do Rio dos Sinos, São Leopoldo
BA in Journalism & Social Communications
(2011 - 2011)
Sorbonne Nouvelle University, Paris – International student
Information & Communications
Canva advanced, iMovie advanced,
Photoshop basic, Adobe Premiere basic.
•
LANGUAGES:
Portuguese: native
English; advanced (C1)
French: upper intermediate (B2)
Spanish: basic (A2)
PERSONAL SKILLS
•
Self-starter
•
Problem-solver
•
Attention to detail
•
Relationship-oriented
•
Fast and independent learner
COURSE & TRAINING
•
•
•
•
•
The Strategy of Content Marketing, by UC Davis on Coursera (2019)
Google Adwords Fundamentals – Google Academy (2019)
Video for Brands – Google Academy (2018)
She Codes – Coding Workshops for Women, Lisbon (2018)
Snapchat for Brands – NosLab, Porto Alegre (2016)
CERTIFICATION
•
•
VIDEO FOR BRANDS BASIC 2019 by Google Academy
GOOGLE ADWORDS FUNDAMENTALS 2019 by Google Academy
