Anand Yadav

Anand Yadav - | -,- Professional Summary Results-driven and award-winning Digital Marketing Manager with over 13 years of experience in end-to-end digital marketing strategy, brand communication, SEO/SEM, performance marketing, AI-integrated tools, website optimization, and analytics. Proven track record of building digital ecosystems for large enterprises and startups alike. Adept at using AI-based marketing tools, automation platforms, and CMS for business growth. Currently leading digital transformation for India’s top-tier law firm, collaborating with Clevel executives and cross-functional teams globally. • • • • • Scaled website traffic from 2,000 to 65,000+ monthly visitors Grew LinkedIn following organically from 6,000 to 125,000+ Won Silver Award at IDMA for Colgate’s #WhattheBlack Campaign Built digital infrastructure from scratch for websites like yontent.in, legalscroll.in, and woyages.in Tools: Google Analytics, Google Data Studio, SEMrush, Mailchimp, Pardot, WordPress, Canva, Meta Business Suite, Hootsuite, ChatGPT (AI), Trello, Ahrefs, Search Console, Keyword Planner, Co-Pilot (AI), Deepseek AI, Google Ads, Trello, HubSpot, Buffer, Mention, Midjourney AI, Flux, Google Imagen, Stable Diffusion, hailuo, Kling AI, Leonardo AI for video and image generation Core Competencies Digital Strategy & Planning | SEO/SEM & Paid Media | Content Marketing | Social Media Management | AI Tools for Marketing | Email Automation (Mailchimp, Pardot) | CMS (WordPress) | Analytics & Reporting | ORM & Social Listening | Lead Generation & Funnel Optimization | Branding & Campaign Management | Vendor & Stakeholder Management | Training & Team Leadership Professional Experience Senior Digital Marketing Manager | Cyril Amarchand Mangaldas, Mumbai | Feb 2018 – Present • • • • • • • • • • Designed and executed firm-wide 360° digital marketing strategy aligned with business and legal goals Rebuilt and optimized the corporate website and blog through WordPress CMS; coordinated with 30+ stakeholders across 3 continents Taking care of firm profiles, partner profiles and marketing collaterals. Increased web traffic from 2,000 to 65,000+ monthly users through SEO, blog content optimization, and strategic email campaigns Boosted the firm’s LinkedIn followers from 6,000 to 140,000+ organically Implemented AI tools like ChatGPT for content ideation, scheduling, and smart copywriting Managed and improved email marketing funnels via Mailchimp and Pardot Oversaw ORM and social listening; handled profiles of Senior Partners Trained Partners on Social Selling techniques on LinkedIn Directed a remote, multi-disciplinary team; managed vendors for campaigns Digital Marketing Manager | Citius Holidays | Mar 2016 – Feb 2018 • • • • Developed and implemented multichannel campaigns across SEO, SEM, PPC, social media, and email Conducted keyword analysis, audits, and A/B testing using Google Search Console, SEMrush, and Ahrefs Increased organic traffic and leads through content strategies Generated reports using Google Analytics and social media tools Assistant Manager – Digital & Branding | Saevus Wildlife India | Mar 2015 – Mar 2016 • • • • Executed campaigns across social media, SEO, SEM, content marketing, and email Built Facebook community of 150,000+ followers organically Led Olympiad campaign with Yes Bank, reaching 800+ students Organized Wildlife Warrior Awards with Hemchand Mahindra Foundation Marketing Strategy and Campaign Manager | BlogAdda | June 2014 – Mar 2015 • • • • • Created and executed digital campaigns using influencer marketing, blogs, SEO, social media, and content hubs Recognized with Silver Award at IDMA for Colgate’s viral #WhattheBlack campaign Managed 25+ influencer-led brand activations including: Gillette – My Role Model/Will You Shave, Colgate, Tata Motors, T-Series KidsHut, Skyscanner India, and Quikr Spearheaded #CelebrateBlogging – India's largest blog campaign generating 500+ blogs and 1.5M+ reach Sr.CCO Offline (Trainer and Interim Team Lead ) | Convergys India Pvt Ltd | August 2009 – August 2012 • • • Served as Subject Matter Expert (SME), trainer, and interim Team Lead; managed daily operations and team performance Awarded multiple times for Best Agent and Highest Quality Scores Delivered internal training sessions based on client-specific needs and quality metrics Education MBA: Marketing | University of Mumbai | 2012 – 2014 BSc: Information Technology | Sikkim Manipal University | 2006 – 2009 Certifications Inbound Marketing Certification – HubSpot | 2025 Six Sigma White Belt – Convergys | 2010 Volunteer Work & Social Impact • • Wildlife Conservation Advocate – Organized eco-trails, digital campaigns; grew Wild Woyages Instagram page to 200K+ followers Convergys CAN Group – Conducted educational tours for underprivileged children Awards & Achievements • • • Silver Winner : Indian Digital Media Awards (IDMA) for Colgate’s #WhattheBlack Winner: #CanvaChallenge design contest 1st Prize in patriotic singing (solo and group); medals in javelin throw and sprinting Interests Wildlife Photography, Martial Arts (Krav Maga), Football, Singing, Indian Mythology, Exploring Tech & AI for Marketing