Resume
Personal information:
Name: Anan Kassis
Birth date:-
Email address:-Phone Number:-,-
Id :-
Address: Israel, Jerusalem , ready to move
Studies and Certificates:
I HAVE : Google AdWords + Google Analytics Certifications.
Career information:-:
Bokra.Net:
Positions and responsibilities:
1. Sales Manager:
a. I Had to bring advertisements to the website, And I was able to acheieve this easily online while contacting
companies from Israel ( arab companies – who are related and targeted to the website ) , contacting companies
from GCC (Gulf Countries – Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, United Arab Emirates) to advertise
on bokra.net for a long term and built a great relationship between the website and the companies. (Examples:
Adzouk, CliqueMedia).
2. Content Manager:
a. I Had to take care of the quality of the articles.
b. I Needed to make sure that the articles are written in way to help the SEO department.
c. I Was responsible for the SEO marketing department.
3. Media Buying:
a. I Was building campaigns to advertise bokra.net online and offline, in addition to build the campaign strategy
and banners and landing pages.
b. I Was managing the budget to advertise bokra.net on Facebook and Google search, and google display
network.
-:
Arab-Ads – A Global Online Advertising Network.
Positions and responsibilities:
1. CEO:
a. Had to recruit workers to the company, to reach 53 working right now.
2. Marketing Manager:
a. Create relationship with companies to advertise through Arab-Ads Company.
b. Create relationship and contacts with websites/companies to advertise products on their websites/platforms.
c. Manage campaigns on Social networks like Facebook, Twitter and Google Adwords with high budgets ( Up to
250,000$ a month ) and small budgets ( up to 3000$ a month ).
d. In those 9 years, I was able to build stable relationship with more than 300 companies all over the world from
both sides, advertisers and publishers.
3. Campaigns manager: I Was creating the campaigns for the clients from A to Z, building campaigns
strategy, campaign style, Email marketing with it is full requirements, Media buying with the budget to
spend, analysing the statistics, made the required changes to achieve the highest ROI , affiliate
programming and post back links.
4. Reporting and customization:
a. Hourly checking reports for every campaign I work for.
b. Customizing Google Adwords account to achieve the client GOAL and best ROI.
c. Checking the quality of the visitors for each campaign, to know whether the traffic are being sent to our
campaigns are real, or fraud.
5. Ran campaigns for clients to get them leads to their products and some other campaigns to bring sales.
Special Experience and high quality analyzing:
WEB PROGRAMMING: 100% EXPERIENCE IN WORDPRESS!
SEO: Building BACKLINKS and traffic exchange in addition to the content writing to be appropriate to the
SEO terms and conditions while using the correct keywords and meta tags in the content and titles of the pages
and so on.
Media buying ( PPC / CPM ) : Have the knowledge and experience in buying and selling traffic on CPM AND
CPC basis while calculating the correct CPM AND CPC that should be chosen in each campaign in addition to
calculate the ROI ( return on investment ) and other metrics of analyzing each campaign quality.
In addition of running campaigns on GOOGLE ADWORDS.
Affiliate Marketing: Have the power to find the proper affiliates to work under the company I am working for
and managing all of them while explaining and training them for any needs.
Email Marketing: Have the ability to send emails campaigns with almost NO BOUNCE RATES in addition to
get high open rates and high click rates with good analyzing of each campaign.
HTML , JAVA SCRIPT , CSS , PHP , 100% experience and knowledge.
Specialties:
I Have a great ability to work in a team.
Unique and fast learning ability.
I Know well what I do, I stay with less mistakes all the time.
I Know well how to get orders from my managers and do accordingly.
I Am a kind person in general, but when it gets to business, I know how to be strict and Motivated.
I Can really focus on several things on the same time.
I Like stress, I like to do a lot of things.
I Like to update everything I do , even the small things, if not for my manager/owner , I always write
documentaion and save on my computer for future use.
***What is written on my resume, doesn't really show my experience enough.
I am looking to work in a special company with good environment , with a possibility to be promoted.
I Hope I can be a good fit .
Sincerely
Anan Kassis
