Anamoul Rouf

I’m Anamoul Rouf- https://anamoulrouf.com About Me Profile I've helped startups and product-driven companies to build 7+ mobile apps, 10+ web applications, and 25+ websites. I believe in design practice that is data-informed and driven by empathy. I'm passionate about balancing complex business requirements, and user needs through a user-centered design process. G&R Redefine the ad network experience for Advertiser & Publisher G&R G&R Dashboard Wireframe Design 2 Month G&R Ad Network is a platform of advertisment network. It has type of customersadvertiesers and publishers. I was requested to help G&R Product team to design a mid-fidality wireframe. UX Research, UI/UX Design Miro, Figma. iOS and Android. Product, Marketing & Customer Support, and Tech. The G&R team planned to restructure and redesign the existing platform for their customers. Our challenges was to define the user role, and to design functional, simple, intuitive, innovative, easy to use, conversion-friendly, and frictionless wireframes. UX Research Process It is always challenging to select an efficient, sustainable, and flexible design process when we had very limited time and resources. I had selected the approach to the Lean UX process. It is an iterative process with three simple steps. Thin Think Mak Check Check and keep repeating the steaps. Make UX Research Understanding It is crucial to understand the end goal from users and business perspectives. So I started seeking answers to my questions. What does the product do? What are the business goals Who is the audience? How they are related to it Where they live, what they think, like & do Why/How often do they use it Do there are simillar products in market? How their users are using the services? UX Research Findings To gain an insight, we explored the existing user journey to find the ux problems. There are 2 types of user roles in the system - Advertisers and Publishers A customer can have one role in system. A customer can also have both roles if it is permited from System Admin Only the G&R authority will have the System Admin access The customers who have the both roles, It is hard and confusing for them to do all the activities of both roles. Examples - switching user role, generate and export custom reporting, getting live data and forcast, using publisher credits to launch ad in advertiser dashboard. UX Design | Ideate Website Information Architecture Login Logout Dashboard Switch Dashboard Advertiser Dashboard Publisher Dashboard Journey Campaign Navigation Add New Campaign Settings Account Settings Dashboard Overview Edit/Manage Campaign Tabs/Pages Sub Screen Properties Users Management Add New Properties Audience Ad Groups Main Screen Dashboard Overview Add New Ad Group Notifications Add New Audience Profile Edit/Manage Properties Remarketing Edit/Manage Audience Profile Ad Places Ad Creator Edit/Manage Ad Group Add New Ad Places Billings Ads Add New New Ad Edit/Manage Ads Influncers Add New Influncer Campaign Edit/Manage Influncer Campaign Edit/Manage Ad Places Billing Overview Add Funds Transactions Money Receipts Orders Allocation Settings Account Settings Users Management Notifications Add Payment Account Reports Payments Report Overview Estimated Revennue Export Report Finilized Payments Balance UX Design | Ideate Wireframing & Prototyping The following steps were to sketch wireframes based on the user flow maps and built the flow and low-fidelity prototype for a series of testing sessions. Explore the Wirefreame Screens UX Design | Test & Validated Testing Creating wireframes helped me to visualize the ideas and gave us the basic structure for how users would use the app When creating these wireframes, we kept the user needs from the earlier findings and research in mind We have done several testing sessions with a close group of users. Explore the Wirefreame Screens Advertiser Dashboard Campaigns Billings Publisher Dashboard Report UI Design Refine & Handover We created deliverables for the handover. I maintained continuous communication with the team during the development period. Prepared design documentations Write user stories Maintained a close communication with the tea Unit testing sessions with the demos Outcomes & Future vision Validation & Future Iteration So, I don’t have the opportunity to measure the success of it. Thank you Feel free to reach me- https://anamoulrouf.com