ANALUZ CENA ABING
I’m a results-driven Virtual Assistant and Digital Marketer
with over 5 years of experience helping businesses and
brands run smarter and grow stronger.
As a trusted right hand to my clients, I go far beyond
calendar
management—streamlining
operations,
optimizing workflows, supporting onboarding/offboarding,
generating performance reports, and handling a wide
range of administrative tasks with precision. I’ve also contributed directly to boosting
traffic and revenue through smart, strategic support.
In the digital marketing space, I bring deep expertise in SEO, content writing and editing,
social media management, email marketing, and website content management. I’ve
helped brands climb to the top of search engine rankings, grow organic traffic, and
increase engagement through compelling, conversion-focused content.
Whether behind the scenes or leading strategic initiatives, I’m passionate about helping
businesses scale with clarity, creativity, and consistency.
Permanent Address:
Brgy. Tarong, Madridejos, Cebu, Philippines 6053
Contact no.:
-
Email address:
-LinkedIn Profile:
https://www.linkedin.com/in/analuz-abing-3b645a19a/
PERSONAL PARTICULARS
______________________________________________________________________
Age
:
Date of Birth
:
Gender
:
Civil Status
:
Nationality
:
Religion
:
Language
:
29
June 14, 1995
Female
Single
Filipino
Roman Catholic
English, Tagalog, and Cebuano
EDUCATIONAL BACKGROUND
______________________________________________________________________
Bachelor of Arts in Communication
Cebu Normal University
Osmeña Blvd., Cebu City
-
Madridejos National High School
Poblacion, Madridejos, Cebu
-
Madridejos Central Elementary School
Poblacion, Madridejos, Cebu
-
WORK EXPERIENCE
______________________________________________________________________
Part-time Online ESL Teacher
Langrich-on LanguageProficiency Inc.
(June 21- September 19, 2014)
Executive Assistant/Accounting Staff
Mergers Drugfil Corp.
(September 14, 2015- December 5, 2016)
Content Writer/Social Media Manager
St. Diego, Inc.
(June 8, 2017- April 2019)
Part-Time Creative Writer
8Point8
(May 21, 2018 - April 2019)
Content Specialist
Newfold Digital, Inc.
(June 10, 2019 - April 9, 2023)
Remote Executive Assistant
Agency: Valhalla Online Services Incorporated
Client: Central Mallee Health, Victoria, Australia
(July 17, 2023 - Present)
SUMMARY OF QUALIFICATIONS
______________________________________________________________________
Journalism
Content Marketing
Technical Skills
● Professional experience as an intern in DYHP radio
broadcasting station and Freeman/Banat Newspaper
● Well-versed in writing and editing various types of
copies, including blog articles, lead magnets, landing
page copies, social media copies, product brochures,
and email marketing copies.
● Knowledgeable in planning/creating a Content Editorial
Calendar (i.e. coming up with relevant topics, set publish
dates, write content brief for freelancers, request and
approve design/images)
● Well-versed in writing marketing copies for the following
industries: Web Hosting, Website Security, Domains,
SEO, Website Builder, Home remodelling, Homecare,
Healthcare, and Dentistry
● Knowlegeable in publishing, editing, and scheduling
articles and lead magnets using WordPress
● Website management, social media management and
marketing, email marketing, data entry, creating reports
● Intermediate Skills: Microsoft Office 365 applications,
Google Office tools, Google Analytics, Asana, Jira, and
Hootsuite, Zoom, Slack, Squarespace, Notion, Meta
Business Suite, Mailchimp, Xero, Canva, Kajabi,
Calendly, Fathom, Otter, ChatGPT
● Can perform On-page SEO, basic keyword research,
website audit
● Basic Petty Cash Accounting
Work Ethic
● Good oral and written English communication skills
● Can work under pressure and with less supervision
● Resourceful, creative, highly organized, detail-oriented,
has great initiative, and strong eagerness to learn
● Tech-savvy and can easily adapt to dynamic work
environment
● Takes full ownership of any work assigned
● Good team player
ACHIEVEMENTS
______________________________________________________________________
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
Built more than 10 SOPs for Central Mallee Health
Built a task tracker system using Notion
Launched an Intranet Hub for Central Mallee Health
Lean Six Sigma Yellow Belt Certification
Featured in our Company’s Monthly Newsletter for completing a major Internal
Linking project.
Completed a Blog Migration Project as content writer
(https://www.vodien.com/learn/)
Has written, edited, and published more than 20 original articles
Promoted from Content Writer to Content Specialist position within more than a
year with Newfold Digital, Inc.
CHED Half Merit scholar -)
Completed Internship at Freeman/Banat News and dyHP Radio Broadcasting
(2014)
Best Story Writer (Ukay- Hukay) at 9thCineU Film Festival (2015)
Graduated Cum Laude with the degree BA Communication (2015)
Dean’s Lister -th Honorable Mention
-)
Orator of the Year
-)
CAT Leadership Awardee -)
SEMINARS AND TRAININGS ATTENDED
______________________________________________________________________
● Basic Finance Toolkit Seminar on August 4 & 5, 2016 at the City Garden Hotel
Makati Avenue Brgy. Bel-Air Makati City
● Digital Marketer Online Content Writing Training
● Udemy Content Writing Training
● Clinic Mastery Practice Leaders Program
CHARACTER REFERENCES
______________________________________________________________________
Atty. Ruphil Bañoc
dyHP Cebu Radio Broadcasting – Station Manager
17 N Escario St., Cebu City-
Ms. Maria Mae Concha Jimenez, CPA
Mergers Drugfil Corp. – Accountant
1170 MGT Guerra Building, Chino Roces Ave., Makati City-
Ms. Faith Lisondra
Newfold Digital Inc. – Content Marketing Team Leader
9th Flr PhilAm Life Bldg., Cebu Business Park, Cebu City-
Mrs. Marichu Manuel
2xYou Executive Assistant Services – REA Success
Manager
Sentinel Bldg., Cebu City-
