Analie Opiala

ANALIE OPIALA ADMIN ASSISTANT/DIGITAL MARKETING SPECIALIST - - Quezon City, PH EXPERIENCE ADMIN ASSISTANT AND MIS ANALYST Bank of the Philippine Islands - Jul 2019 to Dec 2021 Updated and maintained the calendar for the division head Coordinated and set up conference calls, group meetings, special events, and travel arrangements for top executives. Negotiated with local restaurants and event places to cater meetings, planning, training, and other events. Worked on digital artwork for special events, birthdays, and group meetings. - Coordinated with the vendors in processing billings of supplies, equipment, freight costs, outsourced manpower, and data validation system. Administered financial and budget part of the group such as reversal of Accounts Receivables, reimbursements, employee allowances, correction of booking of expenses charged to the group, release of manager check, monthly verification of expenses reports, and the like. Maintained database of office supplies, work equipment, manpower data, invoices, and other admin and financial files. Assisted employees with their HR and IT-related concerns. Managed logistics of work equipment for deployment, upgrade, and repair. Generated reports on daily processed loan accounts, aging accounts, rework accounts and accounts that were processed in a specific stage. Produced weekly production and in-process loan accounts excel dashboard for the SME group. Prepared weekly production and in-process loan accounts reports of SME group handling P15M and up loan applications for the executive meeting. Analyzed and incorporated the data for the ad hoc reports. DIGITAL MARKETING SPECIALIST - INDEPENDENT CONTRACTOR Omega Web Solution - Jul 2022 to Present Search Engine Optimization - Develop Web Analysis Report and set Optimization goals according to Google. - Competitor research and market research & analysis. - Develop well-researched keyword lists using specialized SEO tools to build SEO strategies. - Optimize client websites to SEO standards to achieve the highest ranking in search engines. - Develop content for online posting as per the project requirement. - Develop and execute effective link-building strategies. - Research websites for outreach opportunities. - Collect and analyze Web metrics, such as visits, time on site, page views per visit, etc. - Assist the Digital Marketing Manager with various tasks as assigned. Lead Generation - Research and target prospects using a variety of sales tools such as Linked Sales Navigator, etc. - Import data information from each prospect - Use database systems to track generated leads. - Send emails to qualified prospects. Social Media Management - Conduct Competitive and Market Intelligence to identify customer key buying factors, etc. - Manage social editorial calendars and content development. - Publish content to all social media channels (Facebook, Instagram, Twitter, TikTok, LinkedIn). - Respond to public inquiries including those that draw adverse public attention. - Measure and track the impact of social media efforts. FB Ads Management - Assist clients with Facebook Advertising setups such as Business Manager, Payment, Pixel Code, etc. - Analyze competitors' strategies - Identify target audiences and analyze their characteristics, behaviors, and media habits - Develop Sales Funnel as the foundation for attracting and converting new customers. CERTIFICATIONS SOCIAL MEDIA MANAGEMENT & INFLUENCER MKTG. FEB 2022 SEO/CONTENT WRITING MAY 2022 LEAD GEN AND EMAIL MKTG AUG 2022 FB ADVERTSING AND SALES FUNNEL SHOPIFY MANAGEMENT SEP 2022 WORDPRESS DEVELOPMENT OCT 2022 SEP 2022 EDUCATION POLYTECHNIC UNIVERSITY OF THE PHILIPPINES, QUEZON CITY BRANCH,- Bachelor of Science in Business Administration, major in Marketing Management