PERSONALITY / SOFT-SKILLS
Personality
Professionally
Sociable
Engaged
Ambitious
Analytically
E-Commerce
Digital Marketing
EXPERIENCE
PERSONAL
Name
Anacilénia Ferreira Vera Cruz
Address
Munich, Germany
Phone
-
E-mail-Website:
www.planetecommerce.de
Nationality
Portuguese
Date of Birth:
14/04/1993
LANGUAGES
E-Commerce Coordinator / ZOEVA GmbH
09/2020-Present
Frankfurt/Remote
• Ensure customer experience is seamless by consistently performing a
series of checks of product pages, category pages, search keywords,
navigational elements, and more. Identify opportunities to improve site
navigation of six eCommerce stores
• Monitor monthly sales performance and optimize promotional activities to
increase sales
• Create, manage, and distribute reporting to track storefront KPIs such as
conversion, bounce rate, AOV, and abandon cart
• Fully responsible for the sales activities of ZOEVA website; including
creating actions to increase sales, plan and execute campaigns, track the
performance of the virtual store and trigger email marketing campaigns
Digital Marketing & E-Commerce Consultant / Planet e-Commerce
09/2018-Present
Freelance
• Web content management with the main focus on keyword research(SEO),
product listings, and advertising (PPC).
Portuguese - Native
English - C1
Spanish - B2
German - B1
• Developed and implemented campaigns for e-mail, online advertising, and
search engines
• Utilize selling data and analytics to identify opportunities to improve
conversion, product page view, cross-sell and add to cart rates, all to drive
incremental sales for areas of responsibility (Shopify & Wordpress)
French - A2
• Managing social media channels (Facebook & Instagram) including paid
social advertising, creating text and content and scheduling posts
E-Commerce Intern / W. L. Gore & Associations
03/2020-08/2020
Munich
• Assist with day-to-day web content management across all markets
• Editing and correcting content on the website, such as changing links,
images, and text through Salesforce Commerce Cloud
• Collaborate with translation agency through Gomega to provide translations
for the content available on the website and marketing campaigns in six
languages.
• Creating and scheduling weekly e-mail newsletter designs.
IT - KNOW HOW
EDUCATION
CMS (Shopify Plus &
WordPress)
Advanced
09/2018 - 10/2019
09/2013 - 06/2016
University of Lisbon
Lisbon
• Bachelor of Business Administration - BBA, Public
Administration and Territorial Policies
SEO
Intermediary
Social Media Marketing
Intermediary
Salzburg
• Completed 60 credits toward a Masters of Arts in
Business, Innovation and Management in Tourism.
Digital Marketing
Advanced
Web Content
Advanced
University of Applied Sciences /
FH Salzburg
EDUCATION AND PROFESSIONAL TRAINING
E-mail Marketing
Intermediary
•
Online Search Engine Optimization (SEO) Specialization (Coursera 12/2020 - Present)
Google Analytics/Ads
Intermediary
•
Digital Marketing Specialisation (Coursera - 12/2020 - Present)
•
Fashion E-Commerce in XD (Coursera - 12/2020)
•
The Fundamentals of Digital Marketing (Google - 01/2020)
•
Google Analytics for Beginners (Google - 01/2020)
MailChimp/klaviyo
Intermediary
HTML5, CSS3
Intermediary
Salesforce
Intermediary
Microsoft Office (e.g.,
Excel, PowerPoint, and
Word)
Intermediary
Adobe (Photoshop, XD)
Basic
