Anacani Jessica Muñoz

ANACANI MUÑOZ Los Angeles, CA | - |-| LinkedIn.com/in/anacanimunoz INTEGRATIVE MARKETING & CONTENT STRATEGIST Creative marketing leader with 15+ years of experience driving growth through integrated campaigns across digital, social, AV, and photo. Adept at owning content strategy across paid and owned platforms, optimizing creative for performance, and repurposing assets to maximize impact. Proven success leading cross-functional teams, streamlining workflows, and aligning brand storytelling with business outcomes in fast-paced environments. CORE COMPETENCIES Integrated Campaign Strategy • Cross-Functional Team Leadership • Budget Management & Scheduling • Global Content Localization • Data-Driven Creative Execution • Content Strategy & Performance Optimization • Stakeholder Collaboration • Global Asset Localization & Delivery KEY CAREER HIGHLIGHTS • Contributed to the marketing success of critically acclaimed and award-winning films, including Green Book, First Man, Trolls, The Greatest Showman, The Revenant, Hidden Figures, The Martian, The Post, Life of Pi, Moneyball, and The Social Network. • Spearheaded the design and construction of an in-house edit bay at 20th Century Fox, generating $2M+ in cost savings for the Global Marketing Division within the first year. • Boosted audience engagement by 30% through precise localization strategies and on-time provision of high-impact global projects. • Led high-profile livestreams and promotional events, driving real-time audience engagement and successfully expanding brand reach across digital platforms. WORK EXPERIENCE AV Producer – Contractor Blast Global Media | Pasadena, CA | 2023 to 2024 Brought on by third-party vendor during a peak campaign period to support a high volume of marketing deliverables for Netflix’s Fall film slate. Partnered closely with internal teams and external vendors to optimize workflows and localize creative across global markets. • Managed global content localization and asset delivery, ensuring on-brand messaging and speed-to-market across digital and social platforms. • Supported creative production across trailers, social, and platform assets, delivering high-quality output during a fast-paced seasonal cycle. • Streamlined cross-functional workflows and improved delivery timelines by identifying bottlenecks and driving proactive solutions. Senior Creative Producer – Contractor Crunchyroll (A Sony Subsidiary) | Los Angeles, CA | 2021 to 2022 Collaborated with cross-functional teams of Executives and Creative Professionals (Writers, Designers, Producers, and Editors) on highprofile campaigns, marketing initiatives, and event productions. Cooperated with C-suite leaders to align marketing strategies with organizational goals, implementing impactful campaigns and exceeding subscriber growth targets. • Launched digital and social-first campaigns that elevated brand engagement and supported subscriber growth across paid and organic channels. • Oversaw production schedules and creative resources across cross-functional teams including editors, designers, and outside vendors. • Managed global partnerships to execute promotional content and brand activations, expanding Crunchyroll’s reach worldwide. • Led marketing campaigns that grew global subscribers from 5M to 13M following the Funimation-Crunchyroll merger, solidifying Crunchyroll as the premier anime platform. Senior Creative Producer – Contractor Edelman | Los Angeles, CA | 2021 to 2021 Orchestrated seamless collaboration as the primary liaison between cross-functional teams, external vendors, and high-profile clients, ensuring smooth execution of high-stakes initiatives. Partnered with teams to create innovative brand strategies, integrating creative storytelling with advanced technology, and leveraging impactful partnerships to enhance brand reach. • Directed multi-brand campaigns, achieving a 20% increase in digital engagement and a 25% boost in social media interactions. • Led Microsoft’s entry into content space, producing original shows and working with influencers to drive high viewer engagement. • Produced influencer-led unboxing initiatives and social activations, optimizing timing and engagement to drive brand visibility and content performance. Vice President, Global Creative Content Universal Pictures | Universal City, CA | 2017 to 2019 Revamped global campaign workflows, breaking down internal barriers and fostering cross-departmental partnerships to confirm optimal brand positioning and efficiency in production. Collaborated with top-tier filmmakers and coordinated with all departments within the marketing team to ensure alignment with the branding and messaging of the film throughout all stages of content creation. • Managed multiple campaigns and production budgets totaling $15M, optimizing resources and generating high-quality content. • Revolutionized on-set content production, introducing innovative strategies to create branded content seamlessly during filming, streamlining workflows and uplifting brand visibility by 30%. Executive Director, Global Creative Content 20th Century Fox | Century City, CA | 2015 to 2017 Developed and managed high-performing global campaigns that generated outstanding digital content, leveraging cross-functional expertise to propel industry-leading engagement and audience growth. • Served as Content Lead for award-winning campaigns, including global marketing initiative for The Revenant, collaborating with filmmakers to secure global visibility across major platforms and on-site promotions, contributing to film’s Academy Award win. • Led a team of seven to achieve a transformative $2M ROI, exceeding a $1M target by innovating in-house production processes. • Created cutting-edge behind-the-scenes content utilizing 360° and VR technology to elevate audience engagement; one initiative garnered 2.2M views in just 24 hours, redefining immersive storytelling and interactivity. Director, Global Creative Content 20th Century Fox | Century City, CA | 2013 to 2015 Steered full-cycle content development, from concept to execution, confirming all global campaigns aligned with the company’s overarching vision, and producing high-quality content on time and within budget. • Pioneered international marketing campaigns, securing key budget approvals and driving global initiatives that consistently exceeded expectations, contributing to record-breaking box office and revenue performance across major entertainment projects. • Orchestrated global collaboration by overseeing production, editorial, and delivery of marketing materials in multiple countries. • Spearheaded innovative integrated marketing campaigns on a global scale, elevating digital engagement. EARLY CAREER Associate Director, International Creative Content, 20th Century Fox | Manager, Worldwide Creative Content, Sony Pictures Entertainment EDUCATION Bachelor of Arts, Communications | California State University, Fullerton PROFESSIONAL DEVELOPMENT Integrative Nutrition Health Coach, Institute for Integrative Nutrition HONORS & AWARDS 2019 Silver Clio Award: Silver Clio Winner for Special Event Stunt, Universal Pictures | 2017 Silver Clio Award: For The Greatest Showman 360 featurette titled “This is Me”, 20th Century Fox | 2014 Telly Awards: Bronze Telly Winner for Online Video (Internet/Online Programs or Promotional Pieces – Entertainment), 20th Century Fox LANGUAGES English | Spanish